Leo Bogart, “Strategy in Advertising: Matching Media and Messages to Markets and Motivations”
Publisher: NTC Business Books | 1995-11 | ISBN 0844230146 | PDF | 374 pages | 3.5 MB
New edition of a text offering both theory and concrete guidance for successful marketing.
Chapters address such topics as the uses of repetition, understanding media, defining the target, costs, and measuring effects. Annotation copyright Book News, Inc. Portland, Or.
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