Conrad Lashley, Guy Lincoln, “Business Development in Licensed Retailing: A Unit Manager’s Guide”
Publisher: Butterworth-Heinemann | 2002 | ISBN 0750653345 | PDF | 352 pages | 2.56 MB
Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.
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