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* This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic * One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources * Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others * Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more From the Back Cover Increase your web traffic with better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed. * Learn how to give your web site search appeal * Target behaviors and draw the cust Read more...

This book's three parts take readers with no prior C++ knowledge all the way from basic concepts, through object-oriented programming and design techniques, to advanced C++ features and techniques. Coverage of object-oriented programming emphasizes various methods of expressing commonality and abstraction, and the advanced coverage illustrates coordination of advanced C++ by developing several interesting examples, including array classes, pointer classes, systems employing abstract algebra, FORTRAN-based matrices, function mapping, and data fitting. From the Inside Flap Like many scientists and engineers, much of our work involves writing computer programs. Recently we have been writing those programs in C++. We think that our programs are better and that we can do better science and engineering with these programs because they are written in C++. We think you should try C++, and we wrote this book to help you get started. C++ is one of several new languages that use a programming style called object-oriented programming. To write large programs that are correct, readable, modifiable, affordable, and efficient requires the same creative effort and persistence characteristic of other endeavors in science and engineering. Traditional programming languages, including FORTRAN and C, force us to communicate with the computer in a demeaningly simplistic manner. C++ and an object-oriented programming style elevate the communication to a more abstract level: They provide me Read more...

The essays in this book are based on researches the author has undertaken on a wide range of topics, some using equipment no more elaborate than what one can find in an ordinary kitchen, others making elegant use of sophisticated experimental apparatus. Presenting a personal odyssey in physics, Silverman investigates processes for which no visualizable mechanism can be given, or that seem to violate fundamental physical laws (but do not), or that appear to be well understood but turn out to be subtly devious. Written in an engagingly personal style, the essays will be of interest to students of physics and related disciplines as well as professional physicists. Though they deal with subtle concepts, the discussions use little mathematics, and anyone with a little college physics will be able to read the book with pleasure. Silverman's researches deal with in quantum mechanics, atomic and nuclear physics, electromagnetism and optics, gravity, thermodynamics, and the physics of fluids, and these essays address .such questions as: How does one know that atomic electrons move? Would an "anti-atom" fall upward? How is it possible for randomly emitted particles to arrive at a detector preferentially in pairs? Can one influence electrons in London by not watching them in New York? Can a particle be influenced by a magnetic field through which it does not pass? A basketball is not changed by turning it once around its axis, but what about an electron? Can more light reflect from a su Read more...

Offers complete coverage of the C++ programming language. This title offers provides all the tools necessary for experienced and novice programmers to master C++, including: thorough coverage of the Standard Template Library; complete and fully executable code throughout; sections highlighting programming tips and common pitfalls; and a logical order of coverage of C++ topics in order for readers to better understand the language. This book is appropriate for anyone interested in learning how to programming using the C++ programming language. Read more...

Data Mining, the automatic extraction of implicit and potentially useful information from data, is increasingly used in commercial, scientific and other application areas. This book explains and explores the principal techniques of Data Mining: for classification, generation of association rules and clustering. It is written for readers without a strong background in mathematics or statistics and focuses on detailed examples and explanations of the algorithms given. This should prove of value to readers of all kinds, from those whose only use of data mining techniques will be via commercial packages right through to academic researchers. This book aims to help the general reader develop the necessary understanding to use commercial data mining packages discriminatingly, as well as enabling the advanced reader to understand or contribute to future technical advances in the field. Each chapter has practical exercises to enable readers to check their progress. A full glossary of technical terms used is included. Read more...

Invaluable to anyone who designs, repairs, or operates machines, this sourcebook contains 2000 illustrations of the most commonly used components found in home appliances, office machines, vehicles, aircraft, ships, construction, factory equipment, and machine tools. The author also includes design formulas and structural data. Contents: * Mechanisms * Machine Elements * Gearing * Fluid-Filled Bearing * Bearings with Rolling Contact * Packing and Seals * Pipe, Fitting, and Valves * Key Equations and Charts for Designing Mechanisms Review Choice : Henry Ford claimed to have invented nothing new but simply to have combined the discoveries of others. Similarly, modern designers of complex devices, even those as innovative as the Segway, rely on earlier designers for many of the basic elements in the new device. The trick is to be aware of these earlier designs. Sourcebooks such as Parmley's are a primary source of such information. It is the latest in a line extending at least from Ramelli in the 16th century through Henry T. Brown's 1868 Five Hundred and Seven Mechanical Movements... (many reprint eds.); Mechanisms and Mechanical Devices Sourcebook, comp. by Nicholas P. Chironis (CH, Mar'92); Preben W. Jensen's Classical and Modern Mechanisms for Engineers and Inventors (1991); and Parmley's own more quantitative and analytical Illustrated Sourcebook of Mechanical Components (2000). Here Parmley, a registered professional engineer, reproduces more than Read more...

Computer graphics comprises the creation and representation of simple graphical elements and images, as well as modern techniques for rendering a virtual reality. To apply these techniques correctly, one requires a basic understanding of the fundamental concepts in graphics. This book introduces the most important basic concepts of computer graphics, coupling the technical background and theory with practical examples and applications throughout. Its user-friendly approach enables the reader to gain understanding through the theory at work, via the many example programs provided. With only elementary knowledge of the programming language Java, the reader will be able to create their own images and animations immediately, using Java 2D and/or Java 3D. Features: Presents computer graphics theory and practice in integrated combination Focuses on the increasingly used Java 3D (and 2D in the first section of the book) Uses many pedagogical tools, including numerous easy-to-understand example programs and end-of-chapter exercises Offers Internet support for students and instructors (found at http://public.rz.fh-wolfenbuettel.de/~klawonn/computergraphics), such as additional exercises, solutions, program examples, slides for lecturers and links to useful websites Provides an ideal, self-contained introduction to computer graphics Written for second year undergraduates and above, this reader-friendly, clear and concise textbook will be an essential tool for th Read more...

Most students entering an electronics technician program have an understanding of mathematics. Basic Electronics Math provides is a practical application of these basics to electronic theory and circuits. The first half of Basic Electronics Math provides a refresher of mathematical concepts. These chapters can be taught separately from or in combination with the rest of the book, as needed by the students. The second half of Basic Electronics Math covers applications to electronics. Basic concepts of electronics math. Numerous problems and examples. Uses real-world applications. Review Although written primarily for vocational technical students, this text offers a good refresher course for hobbyists, progressing from a review of basic mathematical concepts to the practical application of these concepts to electronic circuits. - Library Journal 2004 Read more...

Practical, real-world solutions to lockouts. Learn to open doorknobs, deadbolts, car doors, padlocks, handcuffs, et cetera. This book sold out as "Lock Bypass Methods," and has proven to be the best manual on keyless entry available. Since your resources are usually on the other side of the door when you're locked out, it shows how to improvise tools from garbage and common, everday items. Multiple entrance options are provided in case of stubborn doors or limited materials. Thousands of people have successfully opened doors using techniques they learned in "Lock Bypass Methods." This expanded edition has more illustrations and new techniques. This book will not waste your time trying to explain how to pick sidebar locks, or activate magnetic-stripe readers without a key card. It DOES explain how to open doors protected by these locks, simply and without damage, through bypass techniques. A latch holds something shut, and a lock is a gateway to that latch. This book teaches ways to climb over the fence and ignore the gate. You will learn how to pick locks, a skill that works 60-70% of the time. More importantly, you will learn methods to trip actuators, move linkage rods, take advantage of mechanical design flaws, exploit tolerances in a lock's setting, and other practical means of entry. The book's focus is on problem solving, not presenting methods that are too difficult to accomplish. Many other books in this field suffer from too much theory and too little delivery. Read more...