Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware it’s something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.
Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.
What you’ll learnRocky Smolin walks you through the essentials of turning a development project into a product, including
- How to determine the best method of licensing your work and how to enforce that license
- Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options
- Selling products direct to the customer, through retailers, and via other sales channels
- Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization
- Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components
- Handling marketing, sales, and administration—learn product differentiation, lead generation, prospect tracking, and customer follow–ups
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Still the top-selling software suite for Mac users, Microsoft Office has been improved and enhanced to take advantage of the latest Mac OS X features. You'll find lots of new features in Office 2008 for Word, Excel, PowerPoint and Entourage, but not a page of printed instructions to guide you through the changes. Office 2008 for Macintosh: The Missing Manual gives you the friendly, thorough introduction you need, whether you're a beginner who can't do more than point and click, or a power user who's ready to tackle a few advanced techniques.
Is Ajax a new technology, or the same old stuff web developers have been using for years? Both, actually. This book demonstrates not only how tried-and-true web standards make Ajax possible, but how these older technologies allow you to give sites a decidedly modern Web 2.0 feel. Ajax: The Definitive Guide explains how to use standards like JavaScript, XML, CSS, and XHTML, along with the XMLHttpRequest object, to build browser-based web applications that function like desktop programs. You get a complete background on what goes into today's web sites and applications, and learn to leverage these tools along with Ajax for advanced browser searching, web services, mashups, and more. You discover how to turn a web browser and web site into a true application, and why developing with Ajax is faster, easier and cheaper. The book also explains: How to connect server-side backend components to user interfaces in the browser Loading and manipulating XML documents, and how to replace XML with JSON Manipulating the Document Object Model (DOM) Designing Ajax interfaces for usability, functionality, visualization, and accessibility Site navigation layout, including issues with Ajax and the browser's back button Adding life to tables & lists, navigation boxes and windows Animation creation, interactive forms, and data validation Search, web services and mash-ups Applying Ajax to business communications, and creating Internet games without plug-ins The advantages of modular coding, ways to optimize Ajax applications, and more This book also provides references to XML and XSLT, popular JavaScript Frameworks, Libraries, and Toolkits, and various Web Service APIs. By offering web developers a muchbroader set of tools and options, Ajax gives developers a new way to create content on the Web, while throwing off the constraints of the past. Ajax: The Definitive Guide describes the contents of this unique toolbox in exhaustive detail, and explains how to get the most out of it.
Ready to go to the next level with Rails? From examining the parts of Ruby that make this framework possible to deploying large Rails applications, Advanced Rails offers you an in-depth look at techniques for dealing with databases, security, performance, web services and much more. Chapters in this book help you understand not only the tricks and techniques used within the Rails framework itself, but also how to make use of ideas borrowed from other programming paradigms. Advanced Rails pays particular attention to building applications that scale — whether "scale" means handling more users, or working with a bigger and more complex database. You'll find plenty of examples and code samples that explain: Aspects of Ruby that are often confusing or misunderstood Metaprogramming How to develop Rails plug-ins Different database management systems Advanced database features, including triggers, rules, and stored procedures How to connect to multiple databases When to use the Active Support library for generic, reusable functions Security principles for web application design, and security issues endemic to the Web When and when not to optimize performance Why version control and issue tracking systems are essential to any large or long-lived Rails project Advanced Rails also gives you a look at REST for developing web services, ways to incorporate and extend Rails, how to use internationalization, and many other topics. If you're just starting out with rails, or merely experimenting with the framework, this book is not for you. But if you want to improve your skills with Rails through advanced techniques, this book is essential.
The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System