Want to assert yourself as a cutting–edge PHP web developer? Take a practical approach, learning by example from author Quentin Zervaas, and discover how to bring together the many technologies needed to create a successful, modern web application.

In Practical Web 2.0 Applications with PHP, MySQL, CSS, XHTML, and JavaScript/Ajax development techniques are brought together to show you how to create the hottest PHP web applications, from planning and design up to final implementation, without going over unnecessary basics that will hold you back. This book includes must–have application features such as search functionality, maps, blogs, dynamic image galleries, and personalized user areas. The Zend Framework is used extensively to build the application, allowing you to focus on developing the application rather than on reinventing the wheel.

Topics covered include application planning and design; setting up the application framework; using CSS for easier styling; adding dynamic effects the easy way using JavaScript libraries such as Prototype and script.aculo.us; and implementing several must–have web application features such as user login, blogs, dynamic image galleries, search functionality, mapping with Google Maps, and much more. Zervaas covers everything in a practical, tutorial style so you can start working on your own projects as quickly as possible.

You want to make your websites more dynamic by adding a feedback form, creating a private area where members can upload images that are automatically resized, or perhaps storing all your content in a database. The problem is, you’re not a programmer and the thought of writing code sends a chill up your spine. Or maybe you’ve dabbled a bit in PHP and MySQL, but you can’t get past baby steps. If this describes you, then you’ve just found the right book.

Download

Author: Joel Comm

What google never told you about making mobey with adsense

When I came out with “What Google Never Told You About Making Money with AdSense” in January 2005, I never imagined
that it would become so popular. Since that time, I have released a third edition, several other ebooks, a member site,
a telecourse series and find myself booked for multiple speaking engagements. Life is funny…

Today marks another milestone for me as I am pleased to announce the revised and expanded fourth edition of my AdSense
ebook, known also by it’s shorter (and easier to say) name, Google AdSense Secrets.

The 235-page fourth edtion is absolutely packed with AdSense goodness! It features the latest AdSense updates that deal with issues such as smart pricing and section targeting. It contains extended chapters on getting traffic to your site and how to get started with AdSense. And I’ve included even more case studies to provide real-life examples of AdSense done properly. The goal is to help my readers pick more money off the Google. And it seems to be working.

This guide is ideal for beginners and intermediate level users, providing strategies for building profitable websites,
monetizing with AdSense, as well as a number of other avenues for generating revenue.

Summary: Joel Comm Didn’t Crack the Code - This Time He Literally Rewrote IT!
Rating: 5

I read the original version of Joel’s book, so I thought that the newest version would probably be a waste of time.
But, I am very familiar with how important it is for Joel to provide value and over deliver. I wasn’t disappointed!

Instead of just restating or rearranging the words from the original version, Joel added all kinds of new strategies
and tips to really get your Google Adsense campaigns on steroids. It’s not a new version but a whole new book
altogether.

It has made a real difference in my campaigns. Just by changing the font and banners colors, I went from averaging
between $550 - $600 a month, to generating that a week. I never would have been able to do that without reading his
book. It paid for itself on day one.

Chris Swain

The Wealth Coach

Download

PDF | 707 Pages | 8 MB | Published: Apress 2008
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:

* The authors show you how to build a complex, extendable e–commerce web site using sound development practices.
* This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
* The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program.

What you’ll learn

* Build an extensible e–commerce web site using sound development techniques.
* Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings.
* Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
* Take advantage of search engine optimization techniques to make your web site more easy to find.

Who is this book for?

This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.

Download

PDF | 400 pages | English | McGraw-Hill
by Andrew Goodman (Author)

Description

Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales* You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
* Create strategic groups of ads and keywords
* Understand Google’s Quality Score ad ranking system and quality-based bidding
* Use the keyword tool to your advantage
* Develop a successful bidding strategy
* Write, test, and refine winning ads
* Filter out inappropriate prospects
* Expand proven ad campaigns
* Measure success using Google Analytics and other methods

Download

Theme Like a Professional!

Managing web content has always been tricky, but with WordPress, any web designer can have a flexible, free and powerful CMS to use not just on blogging projects, but on all sorts of websites. In How To Be a Rockstar WordPress Designer you will learn step by step how to take a straight HTML site and power it with WordPress.

During the course of the book you’ll build THREE WordPress themes, a blog, a portfolio site and a general site with menus and submenus. Each theme demonstrates different aspects of WordPress theming and all three are packaged in with the book so you’ll have Photoshop, HTML, CSS and WordPress PHP files to refer to. You can take a look at the three sites online here:

* Demo Blog Theme http://superpreviewer.com/creatifblog
* Demo Portfolio Theme http://superpreviewer.com/creatifportfolio
* Demo General Site Theme http://superpreviewer.com/creatifsite

Download