The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar, will help you understand how to set up website optimization tests and improve your conversion rates[color=#FF6666][/color]. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data.Written by Bryan Eisenberg and John Quarto-vonTivadar, with contribution from Lisa T. Davis, the book will help you understand how to set up website optimization tests and improve your conversion rates.