
Front was first published by Cabal Communications in 1998, it was created to rival IPC’s publication Loaded, catering to a demographic of 16-25 year-old males. It began as part of the British “lads’ mag” genre of magazines thoush the covers rejects this description with the statement “Front is no lads’ mag”.
Whilst a major selling point is the photo-shoots of models, the magazine also focuses heavily on music, films, gadgets and games, plus sections on fashion and sport. Glamour shoots within the magazine usually involve well-known models rather than celebrities.
The magazine has also been responsible for a number of high profile stunts, most notably smuggling an Eric Cantona lookalike into the Manchester United team photo during a Champions League game. Today it is edited by Joe Barnes and published by Flip Media who are based in Islington, London.
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