The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
by Joseph H. Boyett (Author), Jimmie T. Boyett (Author)
Publisher: John Wiley & Sons, Inc.
Like the other Guru Guides(TM) before it, this book offers cutting-edge advice that is objective,thought-provoking, and always practical.
Marketing just isn’t what it used to be. New technology and business practices as well as more informed and savvy consumers have made the business of marketing more complicated than ever before. Marketers know they must develop new ways to tap consumers and new ways to differentiate their products.
If you want to learn about the latest trends in marketing, then you can read the hundreds of books and thousands of articles published each year on the subject. Or you could turn to a trusted single resource for informed guidance from the top thinkers in the field. For the very best advice from the biggest names in the business, turn to The Guru Guide™ to Marketing.
A valuable source of inspiration and cutting-edge ideas, The Guru Guide™ to Marketing offers unparalleled access to the hottest trends in the field. Based on top Fortune 500 consultants Joseph and Jimmie Boyett’s exhaustive research, it distills the wisdom of the world’s top marketers into straightforward, bite-sized lessons about everything from branding to buzz.