Publisher: Blackwell Publishing Limited
Writer: David Ricks, Giuseppe Bertola
Pub Date: 2006
ISBN : 1405134925
Language: English
Pages: 193
Format: PDF
Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders. We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.