Wiley; 1st edition (June 15, 2002)
PDF | 356 pages | 7.7mb(rar)
Web Metrics: Proven Methods for Measuring Web Site Success/by Jim Sterne (Author)
Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.