This book is a look at the top 10 IT security threats for 2008 as selected by the editors and readers of Infosecurity Magazine. Each chapter is selected from the Syngress Security Library for its assessment of the risk, potential defenses, and disaster recovery should an intrusion occur. This book is a must have reference for any IT security professional. 

* Provides IT Security Professionals with a first look at likely new threats to their enterprise.

* Includes real-world examples of system intrusions and compromised data.

* Provides techniques and strategies to detect, prevent, and recover.

* Includes coverage of PCI, VoIP, XSS, Asterisk, Social Engineering, Botnets, and Convergence.

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At some point in their lives, many people fantasize about running a shop of their own. But while many of them actually do open their own shop, only about a quarter of them will succeed. Every year, nearly two million small specialty shops open in the U.S. alone, and more than 500,000 go out of business. The Specialty Shop shows readers how they can establish a business that they are passionate about and that will also be profitable for years to come.

Dorothy Finell has traveled the world in search of fascinating, creative, and successful shops. In The Specialty Shop, she describes more than 37 of them, including bakeries, gift shops, toy stores, book shops, tea houses, clothing boutiques, and even unique shops like Papier-Maché, a mask shop in Venice, Italy and The Carmel Doll Shop in Carmel, California. Based on interviews with shop owners, Finell offers advice on everything new shopowners need to know, from pre-planning, décor and display, finance, and customer service to marketing and community relations. She also includes appendices on trade and gift shows where shop owners can find the merchandise they need. Filled with lively vignettes and beautiful photographs, The Specialty Shop will show prospective owners how to open the shop of their dreams and nurture their business into a success

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Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Packed with valuable tools, the book offers a field-tested "Hello to Goodbye" system that takes readers from entering a room, to making conversations flow, to following up. Updated from its first edition, the book now includes expanded advice on building social capital at work and in job hunting, as well as new case studies, examples, checklists, and questionnaires. Readers will discover how to:

* draft a networking plan
* cultivate current contacts
* make the most of memberships
* effectively exchange business cards
* avoid the top ten networking turn-offs
* share anecdotes that convey character and competence
* transform their careers with a networking makeover

Job-seekers, career-changers, entrepreneurs, and others will find all the networking help they need to supercharge their careers and boost their bottom lines.

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It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest…and generate much more than buzz.

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