This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe.
Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.
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What’s the use of putting out reports that no one reads? Properly created dashboards are graphical representations that put data in a context for your audience, and they look really cool! How cool? You’ll find out when you see the dazzling examples in Excel 2007 Dashboards & Reports For Dummies. And, before long, everyone’s eyes will be riveted to your dashboards and reports too!
This revolutionary guide shows you how to turn Excel into your own personal Business Intelligence tool. You’ll learn the fundamentals of using Excel 2007 to go beyond simple tables to creating dashboard-studded reports that wow management. Get ready to catch dashboard fever as you find out how to use basic analysis techniques, build advanced dashboard components, implement advanced reporting techniques, and import external date into your Excel reports. Discover how to:
- Unleash the power of Excel as a business intelligence tool
- Create dashboards that communicate and get noticed
- Think about your data in a new way
- Present data more effectively and increase the value of your reports
- Create dynamic labels that support visualization
- Represent time and seasonal trending
- Group and bucket data
- Display and measure values versus goals
- Implement macro-charged reporting
Using Excel 2007 as a BI tool is the most cost-efficient way for organizations of any size create powerful and insightful reports and distribute throughout the enterprise. And Excel 2007 Dashboards and Reports for Dummies is the fastest you for you to catch dashboard fever!
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This book is about what makes the Web tick. It explains the protocol that defines how Web browsers communicate with Web servers, the mechanisms that keep that communication secure from counterfeits and eavesdroppers, and the technologies that accelerate our Web experience. In this first chapter we’ll get a quick introduction to a few important concepts, including the relationship between the Hypertext Transfer Protocol (http) and the Web, the notion of protocol layers, and the Web’s idea of an address. The final section outlines the rest of the text.
By the end of the book we’ll have covered all aspects of the Hypertext Transfer Protocol: its operation, message formats, security mechanisms, and acceleration techniques. We will also see how http has evolved, and how newer implementations maintain backward compatibility with old systems. And finally, we will take what we’ve learned and apply it to building scalable, highly available, and secure Web site architectures.
TABLE OF CONTENT:
Chapter 01 - Introduction
Chapter 02 - HTTP Operation
Chapter 03 - HTTP Messages
Chapter 04 - Securing HTTP
Chapter 05 - Accelerating HTTP
Appendix A - HTTP Versions
Appendix B - Building Bullet-Proof Web Sites
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