Like any other software system, Web sites gradually accumulate “cruft” over time. They slow down. Links break. Security and compatibility problems mysteriously appear. New features don’t integrate seamlessly. Things just don’t work as well. In an ideal world, you’d rebuild from scratch. But you can’t: there’s no time or money for that. Fortunately, there’s a solution: You can refactor your Web code using easy, proven techniques, tools, and recipes adapted from the world of software development.
In Refactoring HTML, Elliotte Rusty Harold explains how to use refactoring to improve virtually any Web site or application. Writing for programmers and non-programmers alike, Harold shows how to refactor for better reliability, performance, usability, security, accessibility, compatibility, and even search engine placement. Step by step, he shows how to migrate obsolete code to today’s stable Web standards, including XHTML, CSS, and REST—and eliminate chronic problems like presentation-based markup, stateful applications, and “tag soup.”
The book’s extensive catalog of detailed refactorings and practical “recipes for success” are organized to help you find specific solutions fast, and get maximum benefit for minimum effort. Using this book, you can quickly improve site performance now—and make your site far easier to enhance, maintain, and scale for years to come.
Topics covered include
• Recognizing the “smells” of Web code that should be refactored
• Transforming old HTML into well-formed, valid XHTML, one step at a time
• Modernizing existing layouts with CSS
• Updating old Web applications: replacing POST with GET, replacing old contact forms, and refactoring JavaScript
• Systematically refactoring content and links
• Restructuring sites without changing the URLs your users rely upon
This book will be an indispensable resource for Web designers, developers, project managers, and anyone who maintains or updates existing sites. It will be especially helpful to Web professionals who learned HTML years ago, and want to refresh their knowledge with today’s standards-compliant best practices.
This book will be an indispensable resource for Web designers, developers, project managers, and anyone who maintains or updates existing sites. It will be especially helpful to Web professionals who learned HTML years ago, and want to refresh their knowledge with today’s standards-compliant best practices.
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This text shows you how to master the ins and outs of HTML while working on a single project. With 100 step-by-step tutorials, this guide will walk you through building a slick, fully functional Web site from start to finish, using HTML and JavaScript.
"Complete Course" shows you how to master the ins and outs of HTML, the language of the Web, while working on a single project. Fifteen sessions and nearly 100 step-by-step tutorials, accompanied by vivid color images and screen shots, walk you through building a slick, fully functional Web site from start to finish, using HTML and JavaScript. After completing the course, you’ll have an impressive portfolio piece, a professional-looking Web site you can adapt to meet your needs, and a thorough understanding of HTML fundamentals. All of the files used to build the Web site conform to XHTML and CSS standards.
This book is for you if you are interested in designing your own Web site but don’t want to purchase expensive specialized software. This book is for you if you are interested in “what’s under the hood”—understanding how a Web page is built and what goes into creating a Web site. The sessions offered in this course were designed with you in mind.
TABLE OF CONTENT:
Part 1 - Course Setup
Part 2 - Getting Started
Part 3 - Working with Graphics
Part 4 - Adding Graphics and Images to Pages
Part 5 - Organizing the Site
Part 6 - Visually Enhancing Your Site
Part 7 - Using Advanced Features in Your Site
Part 8 - Showing Your Site to the World
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The Windows Presentation Foundation is a key component of .NET Framework 3.0, which is a part of Windows Vista and available for Windows XP. With the Windows Presentation Foundation, 3D images can be displayed regardless of the video-display hardware on the users machine. Focusing on developing user interface objects or simple animations, this book builds on a readers knowledge of Windows Presentation Foundation essentials to demonstrate how to effectively create 3D graphics for Windows. You get the fundamental information for using the Windows Presentation Foundation 3D application programming interface (API), as well as in-depth coverage of mesh geometries.
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Rather than explain the basics of PHP, Wicked Cool PHP provides scripts that can be implemented immediately to make programmers' lives easier. It includes scripts not found in any other books, including scripts for processing credit cards, getting live shipping quotes, and accepting PayPal payments online. Author William Steinmetz approaches the limitations of PHP frankly and honestly, showing readers where security holes might be created by novice programmers and suggesting workarounds for when PHP fails. Readers will learn how to create robot-blocking security images and on-the-fly graphs to embed in Web pages, transform pictures into thumbnail images, design screen scrapers to connect to other sites and download information from them, and much more.
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Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth.
This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to
- Develop a lean, efficient marketing workflow designed for growth
- Enhance the three marketing arenas for growth: strategic, tactical, and operational
- Identify leading indicators of growth and become proactive about performance improvement
- Strengthen links between customers, products, and profitability
- Redesign marketing work to streamline workflow and reduce variability
- Assess and mitigate cycle-time risk in any marketing initiative or project
- Leverage DMAIC to solve specific problems and improve existing processes
- Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation
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A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
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