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Posted: June 27th, 2008, 5:53pm CEST by -cosmos-

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This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

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Posted: June 27th, 2008, 5:45pm CEST by -cosmos-

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Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations.

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Posted: June 27th, 2008, 5:40pm CEST by -cosmos-

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 Get the hands-on, step-by-step guide to learning the latest enhancements in Microsoft Visual C# 2008. Visual C#, one of the tools in Microsoft Visual Studio® 2008, is a modern programming language designed to deliver a productive environment for creating business frameworks and reusable object-oriented components. Whether you re a beginning programmer or new to the Visual C# programming language, you ll learn how to use the fundamental features of Visual Studio 2008 and gain a basic understanding of the latest enhancement of the Visual C# language. You ll work at your own pace through hands-on, learn-by-doing exercises, get started creating components and working Windows® applications, and build your knowledge as you start creating your first Visual C# based applications. You ll also explore how to create data management and Web-based applications. In each chapter, work through learn-by-doing exercises that demonstrate how, when, and why to use the many features of the Visual C# rapid application development environment.

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Posted: June 27th, 2008, 5:38pm CEST by -cosmos-

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Posted: June 27th, 2008, 5:37pm CEST by -cosmos-

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