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Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.
Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. Download Here
A Comprehensive, Thorough Introduction to High-Speed Networking Technologies and Protocols.
Network Infrastructure and Architecture: Designing High-Availability Networks takes a unique approach to the subject by covering the ideas underlying networks, the architecture of the network elements, and the implementation of these elements in optical and VLSI technologies. Additionally, it focuses on areas not widely covered in existing books: physical transport and switching, the process and technique of building networking hardware, and new technologies being deployed in the marketplace, such as Metro Wave Division Multiplexing (MWDM), Resilient Packet Rings (RPR), Optical Ethernet, and more.
Divided into five succinct parts, the book covers:
Complete with case studies, examples, and exercises throughout, the book is complemented with chapter goals, summaries, and lists of key points to aid readers in grasping the material presented.
Network Infrastructure and Architecture offers professionals, advanced undergraduates, and graduate students a fresh view on high-speed networking from the physical layer perspective.
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Improve Planning and Management on Any Construction Project with Powerful BIM Tools
Building information modeling (BIM) integrates 3D drawings and 4D animations to dramatically improve the communication, coordination, and planning of construction projects, while reducing risks, errors, and costs. Building Information Modeling is an in-depth resource that shows architects and building professionals how to capitalize on BIM concepts, tools, and techniques for their own building projects.
Inside this Comprehensive Guide to BIM Technology
Background: • The Setting for BIM • Current Practice • Legal Considerations Building Information Modeling: • BIM Concepts • BIM Planning • BIM Implementation Software Tools: • Modeling Tools • Model Production • Model Analysis • Specific SoftwareOptions Learning BIM: • Learning Methods • Skill Sets • The Learners Case Studies
About the Author
Willem Kymmell is a practicing architect with more than 30 years of experience in the field. He is also an Associate Professor of Construction Management at California State University (Chico), where he teaches building information modeling and construction documentation, construction document analysis, specifications, building code analysis, and architectural history. Mr. Kymmell’s private practice includes residential and commercial commissions, consultations, and virtual building software training.
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