Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools. You’ll learn how to leverage Oracle features and how those features can be used to provide solutions to a variety of needs and demands. Plus, you’ll get valuable tips and insight based on the authors’ real-world experiences and their own implementations.

Data warehouses are the core technology that businesses use to capture, store, and analyze vast amounts of business data, and Oracle has emerged as the leading database platform. Its business intelligence tools make it considerably easier to analyze data to support marketing, sales, and other initiatives. Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools.

You’ll learn how to leverage Oracle features and how those features can be used to provide solutions to a variety of needs and demands. Plus, you’ll get valuable tips and insight based on the authors’ real-world experiences and their own implementations.

TABLE OF CONTENT:
Chapter 01 - Oracle Business Intelligence
Chapter 02 - Oracle’s Transactional Business Intelligence
Chapter 03 - Introduction to Oracle Data Warehousing
Chapter 04 - Choosing a Platform
Chapter 05 - Designing for Usability
Chapter 06 - Business Intelligence Tools
Chapter 07 - Data Loading
Chapter 08 - Managing the Oracle Data Warehouse
Chapter 09 - Data Warehouse Performance Tuning and Monitoring
Chapter 10 - Scoping the Effort and an Approach for Success
Chapter 11 - Understanding Business Needs
Chapter 12 - Justifying Projects and Claiming Success

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This handy guide helps you analyze the information you work with in your job to make better decisions. From grabbing external data to working with PivotCharts, database functions, and regression analysis, it shows you step by step how Excel can turn raw data into intelligible information.

Using Excel for data analysis is what this book is all about. This book assumes that you want to use Excel to learn new stuff, discover new secrets, and gain new insights into the information that you’re already working with in Excel — or the information stored electronically in some other format, such as in your accounting system.

This book isn’t meant to be read cover to cover like a Dan Brown page-turner. Rather, it’s organized into tiny, no-sweat descriptions of how to do the things that must be done. Hop around and read the chapters that interest you.

TABLE OF CONTENT:
Chapter 01 - Introducing Excel Tables
Chapter 02 - Grabbing Data from External Sources
Chapter 03 - Scrub-a-Dub-Dub
Chapter 04 - Working with PivotTables
Chapter 05 - Building PivotTable Formulas
Chapter 06 - Working with PivotCharts
Chapter 07 - Customizing PivotCharts
Chapter 08 - Using the Database Functions
Chapter 09 - Using the Statistics Functions
Chapter 10 - Descriptive Statistics
Chapter 11 - Inferential Statistics
Chapter 12 - Optimization Modeling with Solver
Chapter 13 - Almost Ten Things You Ought to Know about Statistics
Chapter 14 - Almost Ten Tips for Presenting Table Results and Analyzing Data
Chapter 15 - Ten Tips for Visually Analyzing and Presenting Data

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By data mining the Web, we refer to the application of data mining methodologies, techniques, and models to the variety of data forms, structures, and usage patterns that comprise the World Wide Web. As the subtitle indicates, we are interested in uncovering patterns and trends in the content, structure, and use of the Web.

A good definition of data mining is that in Principles of Data Mining by David Hand, Heikki Mannila, and Padhraic Smyth (MIT Press, Cambridge, MA, 2001): “Data mining is the analysis of (often large) observational data sets to find unsuspected relationships and to summarize the data in novelways that are both understandable and useful to the data owner.” Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage demonstrates how to apply data mining methods and models toWeb-based data forms.

The book provides the reader with models and techniques to uncover hidden nuggets of information in Webbased data, insight into how web mining algorithms really work, and finaly with experience of actually performing web mining on real-world data sets.

The book continues the coverage of data mining as a process. The particular standard process used is the CRISP-DM framework: the cross-industry standard process for data mining. CRISP-DM demands that data mining be seen as an entire process, from communication of the business problem through data collection and management, data preprocessing, model building, model evaluation, and finally, model deployment. Therefore, this book is not only for analysts and managers, but also for data management professionals, database analysts, decision makers, and others whowould like to leverage their repositories of Web-based data.

TABLE OF CONTENT:
Chapter 1 - Information Retrieval Anad Web Search
Chapter 2 - HyperlinkK-Based Ranking
Chapter 3 - Clustering
Chapter 4 - Evaluating Clustering
Chapter 5 - Classification
Chapter 6 - Introduction To Web Usage Mining
Chapter 7 - Preprocessing For Web Usage Mining
Chapter 8 - Exploratory Data Analysis For Web Usage Mining
Chapter 9 - Modeling For Web Usage Mining

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But how can you get more visitors to your Web site? In 101 Ways to Promote Your Web Site, recognized Internet marketing expert Susan Sweeney tells you how. This combination book/Web site is a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools and techniques. You can read it this weekend and start implementing your online marketing strategy on Monday.

This freshly updated 7th Edition has sold over 77,000 copies, has been translated into German and Spanish and includes new chapters covering the latest developments in Web site promotion - Blogs, wikis, social bookmarking, podcasting, interactive mapping, RSS, consumer generated media and mobile marketing are just a few of the topics covered in this new book.

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This new second edition includes more than 150 winning cover letters for every profession and situation. Readers get great tips from before and after transformations that turn boring letters into knockouts. Plus, there are tips on resumes, e-mail and scannable cover letters, thank-you letters, and dozens of sample opening paragraphs. Also provides proven first paragraphs to start the cover letter with strength.Download Here

See how to use Skype for secure chats and connect SkypeOut and SkypeIN. Here’s the fun and easy way (r) to understand all the hype about Skype and make this cool alternative communication system work for you! You’ll get great advice about hardware, directions for downloading and installing Skype, ideas for using Skype in your business, and the lowdown on making Skype calls to people with old-fashioned phones.Download Here

Essential Skills–Made Easy!

Learn to program with Flex 3, the powerful tool for building multimedia-rich, interactive Flash applications for the Web. Flex 3: A Beginner’s Guide is an easy-to-follow, fast-paced tutorial that allows you to fully grasp the fundamentals, including MXML, ActionScript, Flex Builder, states, transitions, and behaviors. You’ll learn how to customize your applications with styles, skins, and themes; access remote data using the XML HTTP Service Request; profile and debug your applications; and manage media assets.

Designed for Easy Learning

• Key Skills & Concepts–Chapter-opening lists of specific skills covered in the chapter
• Ask the Experts–Q&A sections filled with bonus information and helpful tips
• Try This–Short, hands-on exercises to practice your skills
• Notes–Bonus information related to the topic being covered
• Tips–Helpful reminders or alternate ways of doing things
• Cautions–Errors and pitfalls to avoid
• Annotated Syntax–Example code with commentary that describes the programming techniques being illustrated

About the Author

Michele E. Davis is a technology writer and author or coauthor of more than 17 computer books. She consults as an instructional designer, trainer, and technical writer for Fortune 500 companies including General Mills, ACS, Whirlpool, Best Buy and many others.

Jon A. Phillips designs custom Web solutions and consults as a functional software developer for clients such as the University of Minnesota, Fisher-Rosemount, Lockheed-Martin, and Kinetic Data. He has worked with numerous databases, including Oracle, SQL Server, and MySQL for more than 14 years. Phillips has coauthored five technology books with Michele Davis.

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This book covers elementary concepts in creating and manipulating 2D and 3D graphical objects, covering topics from classic graphics algorithms to perspective drawings and hidden-line elimination.

Completely revised and updated throughout, the second edition of this highly popular textbook contains a host of ready-to-run-programs and worked examples, illuminating general principles and geometric techniques. Ideal for classroom use or self-study, it provides a perfect foundation for programming computer graphics using Java.

Over the past few years, Java has evolved into more powerful programming environments. The most notable development related to computer graphics is its support for 3D graphics. Many application examples illustrated in this book could be readily implemented using Java 3D without any understanding of the internal working of the implementation, which we consider undesirable for computer science students. We therefore believe that this textbook continues to serve as an indispensable introduction to the foundation of computer graphics, on which many application program interfaces (APIs) and graphics libraries could be developed, and more importantly, how they are developed.

TABLE OF CONTENT:
Chapter 01 - Elementary Concepts
Chapter 02 - Applied Geometry
Chapter 03 - Geometrical Transformations
Chapter 04 - Some Classic Algorithms
Chapter 05 - Perspective
Chapter 06 - Hidden-Line Elimination
Chapter 07 - Hidden-Face Elimination
Chapter 08 - Fractals
Appendix A - Linear Interpolation of 1/z
Appendix B - A Note on Event Handling
Appendix C - File Obj3D.java
Appendix D - Class CvHLines.java
Appendix E - Some Applications
Appendix F - Hints and Solutions to Exercises

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