Advanced Web Metrics with Google Analytics
PDF | 364 pages | English | March 31, 2008 | 10 Mb | RS

Product Description
Let Web metrics expert Brian Clifton help you maximize your website’s potential. In this book you’ll discover the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You’ll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

From the Back Cover
How Does Your Website Measure Up?

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.

Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site’s ROI. Learn how to:

• Measure your web traffic and understand its impact on ROI
• Configure your data collection parameters, then extract and analyze the collected data
• Drill down to the precise visitor segments or time periods you choose
• Discover how long it takes for your visitors to convert to customers
• Follow best practices for page tagging and tracking dynamic web pages, Flash events, banners, and more
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing, and use ad version testing in conjunction with multivariate testing
• Centralize your data collection and track offline campaigns

This book is a recipe for measuring your success and optimizing your online marketing.”
—Jim Sterne, Founding Director and Chairman of the Web Analytics Association

I can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage.”
—Dennis R. Mortensen, COO, IndexTools, Inc.

Brian Clifton does a fantastic job of explaining how to effectively power a web analytics strategy using Google Analytics. Both new and seasoned GA users will benefit from Brian’s book and his expertise.”
—Justin Cutroni, Director of Analytics and Testing, EpikOne

What Brian Clifton doesn’t know about Google Analytics probably hasn’t been invented yet. In this book he shares his extensive knowledge in a concise and coherent fashion.”
—Neil Mason, Managing Director, Applied Insights

What’s fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool.”
—Ashley Friedlein, CEO, E-consultancy.com

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4 Ebooks | Size:29 Mb | .pdf

Building Websites with Joomla! 1.5 Beta 1
Wrox.Professional.Joomla.Oct.2007
Make a Joomla Template in 5 Easy Steps with complete files
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September 26, 2008

John Savill, “The Complete Guide to Windows Server 2008″
Addison-Wesley Professional | ISBN: 0321502728 | October 5, 2008 | 1752 pages | PDF | 70MB
To make the most of Windows Server 2008 in production environments, you need a deep understanding of its technical details. However, accurate and reliable information is scarce, and even most skilled Windows professionals don’t know Windows Server 2008 as well as they should. The Complete Guide to Windows Server 2008brings together more than 1,500 pages of practical Windows Server 2008 insight and in-depth knowledge that you can’t find anywhere else, all based on final code. John Savill—one of the world’s most visible and trusted experts on Windows Server technology—specializes in helping real companies use Windows Server 2008 to run their businesses. His access to Microsoft’s product team as a Microsoft MVP and one of 50 elite “Windows Server 2008 Delta Force Rangers” benefited this book’s accuracy and value.

Coverage includes

• Deployment planning, implementing, and managing new features, including Windows Server Core and Hyper-V virtualization
• Choosing the right installation and upgrade options for your environment
• Securing Windows Server 2008: authentication, authorization, BitLocker, certification services, and more
• Implementing TCP/IP, advanced network services, remote access, and thin-client Terminal Services
• Active Directory in depth, including Federated Services, Lightweight Directory Services, and Rights Management
• Providing high availability through Network Load Balancing and failover clustering
• Using Windows Deployment Services to quickly deploy multiple servers
• Supporting complex distributed environments with the Distributed File System
• Automating server management with PowerShell and the command prompt
• Integrating Windows Server 2008 with UNIX, Linux, and legacy NetWare servers
• Troubleshooting Windows Server 2008 and Vista environments, including an intuitive “how to” index to quickly locate answers to commonly asked questions

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Begenning Microsoft Office Live

Build your own website quickly and easily

Having a web site is almost mandatory whether you are an individual promoting yourself, part of a company showcasing its products or services, or even a member of a band promoting its music, for instance; but unless you want to hire an expert to put your web site together, you’ll need a good deal of experience and knowledge of web technologies to make your site look professional and convincing. Microsoft Office Live provides a complete solution for creating attractive and effective web sites through a series of easy-to-use interfaces. The basic version is free, and you don’t need any coding knowledge to start making use of it.
Learn all the basic functions with Beginning Microsoft Office Live and get advice on how to improve site usability for your visitors, as well as explore more advanced topics. Your web site will soon be better designed and even more effective once you’ve mastered the more sophisticated aspects, such as sending e-mail to and from your site and adding dynamic functionality.

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Author: Jonathan A. Zdziarski

Publisher: O’Reilly

Date: March 2008

Pages: 280

Description:

Certain technologies bring out everyone’s hidden geek, and the iPhone did so instantly upon its release. Thousands of programmers want to provide applications on the iPhone, and this book shows you how to achieve the spectacular effects that made the device an immediate hit. You’ll learn how to use an open, community-developed toolkit that has been widely downloaded and used. Author Jonathan Zdziarski, the developer of the first fully functional application using the open iPhone toolkit, now explains in clear language how to create applications using Objective-C and the iPhone API, which in some ways resembles Apple’s desktop API and in some ways strikes new ground.

iPhone Open Application Development covers:

* Installation of the toolkits
* Background on the operating system and Objective-C
* Detailed recipes and working examples for everyone’s favorite iPhone feature
* Graphics and audio programming
* The CoreImage and CoreSurfaces interfaces for games programming
* Interfacing with iTunes
* The use of sensors

Any programmer, using this book, can provide applications that impress users just as much as the official iPhone utilities.
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100 pages | 2008-04-01 | PDF | 11 Mb

Have a Google Maps mashup that you’d like to expose to millions of users on maps.google.com? New to the mapping craze, but have an idea for a killer map–based application? Want to learn how to create GeoRSS and KML feeds with your geotagged content, exposing your customer to new ways of exploring and navigating your content?

Google Maps Mashups with Google Mapplets

* Is the first book to cover Google’s new Mapplet technology
* Shows you how to create Google Maps–based applications and publish to maps.google.com
* Provides a single–source resource and practical guide to Mapplets and mashups
* Teaches you how to mash up Mapplets using location–specific data
* Includes examples of real–world applications

What you’ll learn

Readers will be taken through the process of building a mashup of multiple data sources and APIs, using Tourfilter’s concert and event data to map concerts and venue information happening nearby. Creating GeoRSS and KML files will also be covered, showing readers how to publish their content with geographic metadata and encouraging their users to interact with their data in new and interesting ways.
Who is this book for?

This book is aimed at developers, designers, and technologists looking to explore Google’s new Mapplet technology. The book will be a great resource for those just getting into Map–based applications and mashups, as well as for seasoned Maps developers looking to reach an extended audience with their mashups on maps.google.com.

Readers of the book should be familiar with JavaScript, basic HTML and CSS, PHP, and some SQL.
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GPS For Dummies gives new meaning to finding yourself. In fact, with a GPS (global positioning system) receiver, you can determine precisely where you are anywhere on this planet. If you’re are planning on buying a GPS receiver or if you have one and want to get your money’s worth, this guide tells you what you need to know

DOWNLOAD HERE

InnerWorkings provides practical, self-paced training for .NET developers. Using hands-on coding challenges, you learn how to use .NET in a realistic learning environment.

With this training sample, you get two FREE learning challenges on Threading in C# covering:

All the material is fully integrated with the Visual Studio environment and is ready for you to use right away. As the offer is available for a limited time only, why not check it out today!

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