When using software products with graphical interfaces, we frequently focus so much on the details of how to use the interface that we forget about the more general concepts that allow us to understand and put the software to effective use. This is particularly true of a powerful database product like Microsoft Access. Novice, and sometimes even experienced, programmers are so concerned with how something is done in Access that they often lose sight of the general principles that underlie their database applications.

Access Database Design & Programming, 2nd Edition, an update to the bestselling first edition, features:
A discussion of Access’ new VBA Integrated Development Environment, which, for the first time, is the one used by Word, Excel, and PowerPoint
An expansion of the discussion of the VBA language itself, in response to reader requests
A discussion of Microsoft’s latest data access technology, called Active Data Objects (or ADO), along with a discussion of Open Database Connectivity(ODBC), which is intimately connected with ADO

Unlike other Access books that take the long, detailed approach to every topic of concern to Access programmers, this book focuses instead on the core concepts, enabling programmers to develop solid, effective database applications. As a result, important topics such as designing forms and reports, database security, database replication, and programming for multiuser applications are simply not discussed. This book is a kind of “second course” in Access that provides a relatively experienced Access user who is new to programming with the frequently overlooked techniques necessary to successfully develop in the Microsoft Access environment. Anyone interested in learning Access in-depth, rather than just scraping the surface, will enjoy and immensely benefit from reading this book.

Although this book is really an introduction directed to intermediate Microsoft Access users who are novice programmers, it should appeal to all levels of Access developers. For novice programmers, it focuses on a key body of knowledge that is typically neglected, but is nevertheless essential for developing effective database applications. For intermediate and advanced developers, its treatment of database design and queries provides a handy treatment that otherwise has to be gleaned from relatively uninteresting textbooks, while its programming chapters constitute a handy reference to some basic operations that can be performed using DAO or the Access object model.

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Software engineering – the “engineering” of software – is part process, part technology, part resource
management, and, debatably, until recently, part luck – which make interesting challenges for educators
at the undergraduate or graduate level. Learning to be a software engineer – learning about software
– learning about engineering (the former, a nebulous topic, the latter an equally nebulous attitude of
professionalism) form the target that educators are aiming to hit. Unfortunately, with constant “innovations”
in methodologies, technologies, and programming languages, this is a moving target.
“The great aim of education is not knowledge but action.” Herbert Spencer (1820-1903)
Simply put, the aim of this book is to better prepare educators to better prepare students to be better
software engineers. The material in the 18 chapters of this book hits the mark by providing proven ammunition
for student learning and assessment, curriculum development, innovative teaching methods,
and project approaches that solidify classroom concepts, as well as instill an engineering mindset with
respect to responsibility, ethics, certification and licensing. It provides a synergistic experience base that
can serve the ongoing and future needs of software engineering educators.
“Nothing can add more power to your life than concentrating all your energies on a limited set of targets.”
Nido Qubein
To paraphrase Yogi Berra, “Software engineering is 90% aptitude, and the other half attitude.” In my
opinion, one of the main challenges facing software engineering educators today is finding a formula
for a curriculum that balances theory and application – that channels a student’s aptitude and enhances
their ability and capability to be a software engineer. As stated earlier, software is a nebulous topic – not
all software applications require the same engineering tradeoffs, but there are key engineering concepts
that can be distilled from the experience of others, as captured in the chapters of this book, which will
help guide educators in defining and refining software engineering curriculum.
“Aim for success, not perfection. Never give up your right to be wrong, because then you will lose your
ability to learn new things and move forward with your life.” Dr. David M. Burns
Perfection is the seductive goal of all software engineering projects - yet perfection has a price
that can stand in the way of a successful software solution. The readers of this book will clearly learn
new things that I am convinced will lead to success in the classroom that will, in turn, lead to more
successful engineering graduates, that will, in turn lead to more successful engineering projects.
In closing, there is one phrase that I first heard used jokingly when I entered the job market only
4 years after the term “Software Engineering” was coined – “Ready, Fire, Aim.” At the time, I did
not appreciate its profound applicability to the real world. Software Engineering is the real world.
Academia is not, and there lies the challenge that this book addresses. Metaphorically speaking, the
material in this book will help educators get ready for software engineering students to learn as well
as the educators themselves to teach (by providing a survey of existing learning theories and blended
learning approaches as they apply to software engineering education), it will help give educators the
ammunition they need to build their software engineering programs and capstone projects (leading
to accreditation and more “experienced” students, who can better communicate and work in teams),
and finally, it better prepares the students to successfully hit the (moving) target (by giving them an
appreciation of ethics and professionalism that they can take outside the classroom).
Will Tracz, PhD
Lockheed Martin Fellow
Editor ACM Software Engineering Notes

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Illustrated with numerous real-world examples borrowed from a broad base of industries, Introduction to Designed Experiments with JMP Examples, Third Edition, employs a gentle, progressive approach to using designed experiments. The book covers basic ideas, terminology, and the application of techniques necessary to conduct a study using the design of experiments (DOE) framework. This edition addresses a wide array of designs, such as these:

* full-factorial designs
* fractional-factorial designs
* response surface designs, including composite, Box-Behnken, and Doehlert designs
* mixture designs
* optimal designs
* discrete-variable designs

The text is written for researchers and engineers who want to create well-organized experiments and obtain results that will yield the best possible information and insights. JMP software is integrated throughout the text and examples of the book, allowing you to solve problems efficiently, make decisions, and gain experience using JMP software. This title was previously published by Dunod under EAN 9782100056064.

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In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy.

Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

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Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today s digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.

Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

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With the proliferation of Internet access, e-commerce systems are increasingly important as a new and effective method to distribute, transact, and exploit digital multimedia content. With the growth of multimedia content, management and protection become a critical issue, creating a need for digital rights management systems.

Digital Rights Management for E-Commerce Systems highlights innovative technologies used for the design and implementation of advanced e-commerce systems facilitating digital rights management and protection. Through comprehensive coverage of the full range of technological, legal, and social issues related to digital rights management, this authoritative scholarly work provides researchers, practitioners, and students with a complete understanding of the most critical concerns of today s digital content industry.

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Successful management of very large IT projects is increasingly becoming vital to corporations worldwide. Driven mainly by the demands of global competition, rapid technological growth, and faster time to market, these projects often result in un-integrated systems, and are thus incapable of supporting coordination to meet organizational goals.

Managing Very Large IT Projects in Businesses and Organizations offers a unique perspective on the management and implementation of very large IT projects, discussing sub-project integration, risk management, IT project life cycle, leadership and team building, emerging technologies, corporate strategies, resource management, quality management, quality assurance, and other influencing factors of very large successful IT projects in organizations.

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