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Posted: March 12th, 2010, 6:24pm CET by eBooker


Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
Product Description
The corporate world is typically structured in silos. Managers urgently need to overcome this “silo” effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm’s value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
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Posted: March 12th, 2010, 6:19pm CET by eBooker
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Posted: March 12th, 2010, 6:17pm CET by eBooker


Intelligence and Security Informatics: European Conference, EuroISI 2008
Product Description
This book constitutes the refereed proceedings of the First European Conference on Intelligence and Security Informatics, EuroISI 2008, held in Esbjerg, Denmark, in December 2008.
The 23 revised full papers and 2 revised poster papers presented were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on criminal and social network analysis, intelligence analysis and knowledge discovery, Web-based intelligence monitoring and analysis, privacy protection, access control, and digital rights management, malware and intrusion detection, as well as surveillance and crisis management.
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Posted: March 12th, 2010, 6:07pm CET by eBooker


Elementary Mathematical and Computational Tools for Electrical and Computer Engineers Using MATLAB
Product Description
Showing how MATLAB® can help solve computational problems in engineering, Elementary Mathematical and Computational Tools for Electrical and Computer Engineers Using MATLAB®, Second Edition explores practical mathematical methods for students, covering numerical techniques of elementary calculus and linear algebra and detailed introductory material on difference equations, complex variables, transformation theory, and probability theory.
This integrated approach strengthens students’ analytical and computational abilities. Updated to reflect the newest version of MATLAB, this edition features a new layout for enhanced readability. The book covers both linear and nonlinear difference equations, elementary functions, numerical differentiation, integration and ordinary differential equations solving techniques, optimization methods, complex numbers, vectors, matrix algebra and special matrices, geometric and Lorentz transformations, and probability theory. New to the Second Edition: · Updated MATLAB syntax that conforms to MATLAB 7.1 · Expanded introductory chapter that reduces the need to refer to MATLAB online help or user manuals · Special advanced sections for students looking for more challenging material · Appendix of symbolic capabilities of MATLAB Smoothing the transition from elementary math, physics, and computer science sequences to more advanced engineering concepts, this book helps students master fundamental quantitative tools that allow them to progress to more complex electrical and computer engineering applications.
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Posted: March 12th, 2010, 6:03pm CET by eBooker


Ultra-Low Energy Wireless Sensor Networks in Practice
Product Description
Finally a book on Wireless Sensor Networks that covers real world applications and contains practical advice!
Kuorilehto et al. have written the first practical guide to wireless sensor networks. The authors draw on their experience in the development and field-testing of autonomous wireless sensor networks (WSNs) to offer a comprehensive reference on fundamentals, practical matters, limitations and solutions of this fast moving research area.
Ultra Low Energy Wireless Sensor Networks in Practice:
- Explains the essential problems and issues in real wireless sensor networks, and analyzes the most promising solutions.
- Provides a comprehensive guide to applications, functionality, protocols, and algorithms for WSNs.
- Offers practical experiences from new applications and their field-testing, including several deployed networks.
- Includes simulations and physical measurements for energy consumption, bit rate, latency, memory, and lifetime.
- Covers embedded resource-limited operating systems, middleware and application software.
Ultra Low Energy Wireless Sensor Networks in Practice will prove essential reading for Research Scientists, advanced students in Networking, Electrical Engineering and Computer Science as well as Product Managers and Design Engineers.
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Posted: March 12th, 2010, 5:47pm CET by eBooker


Microsoft® SQL Server 2008 Reporting Services
Product Description
The Definitive Guide to Microsoft SQL Server 2008 Reporting Services
Create and deliver data-rich reports across the enterprise using this complete server-based reporting solution. Written by a member of the original Reporting Services development team, Microsoft SQL Server 2008 Reporting Services covers the entire report-building and distribution process, including data extraction, integration with desktop and Web applications, and end-user access. The book explains how to maximize all of the powerful features, including the new Tablix data format, as well as enhanced performance, scalability, and visualization capabilities.
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Install, configure, and customize SQL Server 2008 Reporting Services
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Create SELECT queries to extract data
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Generate reports from the Report Wizard and from scratch
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Add charts, images, and gauges
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Build reusable report templates
- Use the new Tablix data format to create reports with any structure
- Export reports to Word, Excel, PDF, HTML, XML, and other formats
- Enable end-user access to reports via the Report Server and its Report Manager web interface
About the Author
Brian Larson, MCSD, served as an original member of the Reporting Services development team and contributed to the code base. He is the chief of technology for Superior Consulting Services (SCS), a Microsoft Certified Partner.
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Posted: March 12th, 2010, 1:23am CET by kfadmin
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