Posted: November 28th, 2008, 8:25pm CET by sthomas
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM.
Posted: November 17th, 2008, 5:58pm CET by sthomas
The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
Posted: November 14th, 2008, 2:56am CET by sthomas
SIGN ON. SAY HELLO. START MAKING MONEY.
With a population in the millions and a monthly growth rate of 20 percent, Second LifeВ® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:
* Create a cool avatar and connect with residents
* Adapt your business for the virtual environment
* Play for profit--and bring your dreams to life
About the Author
Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTORВ® Magazine.
Posted: November 12th, 2008, 11:50am CET by MidoSemsem
Search Engine Optimization: An Hour a Day
Put Your Website in the Spotlight
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
Posted: November 9th, 2008, 4:51pm CET by nano
"Survive Office Politics "
A & C Black Publishers (2006-05-31) | 96 Pages | PDF | 1 Mb
Posted: November 9th, 2008, 4:43pm CET by nano
"Manage Meetings Positively "
A & C Black Publishers (2006-05-15) | 96 Pages | PDF | 1 Mb
Posted: November 9th, 2008, 4:33pm CET by nano
"Manage Your Time "
A & C Black Publishers (2006-10-27) | 96 Pages | PDF | 1 Mb
Posted: November 9th, 2008, 4:29pm CET by nano
"Manage Projects Successfully "
A & C Black Publishers (2007-02-20) | 96 Pages | PDF | 1 Mb
Posted: November 9th, 2008, 4:25pm CET by nano
"Deal with Stress "
A & C Black Publishers (2006-09-27) | 96 Pages | PDF | 1 Mb
Posted: November 9th, 2008, 4:18pm CET by nano
"Assert Yourself "
A & C Black Publishers (2006-10-27) | 96 Pages | PDF | 1 Mb
Posted: November 5th, 2008, 6:48pm CET by sthomas
Once Upon A Time: Using Story-Based Activities to Develop Breakthrough Communication Skills by Terrence L. Gargiulo
Product Description
Terence Gargiulo's 'breakthrough' communications and storytelling are amply demonstrated with dozens of corporate examples. And the best part? Gargiulo shows us, step by step, how to create this storytelling communication magic in our own organizations. The competencies assessed by the instrument represent the nine essential communication behaviors that need to be developed and cultivated in all of today’s leaders and managers: Modeling, Telling, Selecting, Indexing, Synthesizing, Reflecting, Eliciting, Listening and Observing.
Once Upon a Time will show you how to develop exceptional communication skills, and it will serve as an invaluable resource for helping others do the same. Stories are a natural part of how we communicate. Yet many of us are unaware of the different ways we use stories. This book will take the intuitive aspects of communicating through stories and break it down into repeatable practices and essential competencies. The story-based activities in the second half of the book will give you powerful, easy to lead, structured, experiential exercises that can be used in a variety of settings and for lots of different purposes that go beyond training.
Posted: November 5th, 2008, 6:48pm CET by sthomas
Once Upon A Time: Using Story-Based Activities to Develop Breakthrough Communication Skills by Terrence L. Gargiulo
Product Description
Terence Gargiulo's 'breakthrough' communications and storytelling are amply demonstrated with dozens of corporate examples. And the best part? Gargiulo shows us, step by step, how to create this storytelling communication magic in our own organizations. The competencies assessed by the instrument represent the nine essential communication behaviors that need to be developed and cultivated in all of today’s leaders and managers: Modeling, Telling, Selecting, Indexing, Synthesizing, Reflecting, Eliciting, Listening and Observing.
Once Upon a Time will show you how to develop exceptional communication skills, and it will serve as an invaluable resource for helping others do the same. Stories are a natural part of how we communicate. Yet many of us are unaware of the different ways we use stories. This book will take the intuitive aspects of communicating through stories and break it down into repeatable practices and essential competencies. The story-based activities in the second half of the book will give you powerful, easy to lead, structured, experiential exercises that can be used in a variety of settings and for lots of different purposes that go beyond training.
Posted: November 5th, 2008, 6:39pm CET by sthomas
The LEADER’S GUIDE to STORYTELLING • STEPHEN DENNING
Product Description
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
Posted: October 30th, 2008, 1:18pm CET by sthomas
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
Posted: October 10th, 2008, 10:39pm CEST by rwdfox
For Dummies (February 6, 2006)
PDF | 384 pages | English | 10.2mb(rar)
Pay Per Click Search Engine Marketing For Dummies/by Peter Kent (Author)
Description
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
