Mäklare

Categories
Animal | Application |Art | Artificial Intelligence | Business | Certification | Commerce | Computer - Hardware | Databases | Electronics | Engineering | Grammar | History | Intelligence | Internet | IT - General | Language | Magazine | Medical | Photographic | Networking| Programming | Security | Uncategorized | WWW

LifeInBook--Business


Full download


Posted: May 20th, 2009, 1:11pm CEST by Fivan

Tags  [edit]


Key concepts for non-specialists

M. Meldrum, M. McDonald, "Marketing in a Nutshell: Key concepts for non-specialists"
ISBN: 0750681330 | edition 2007 | PDF | 305 pages | 1,3 Mb


Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

Full download