Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made.

Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence.

This book:

• Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence.
• Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation.
• Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies.
• Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions.

 This book is aimed at postgraduate students following data analysis and data mining courses.

Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

About the Author

Carlo Vercellis - School of Management, Politecnico di Milano, Italy

As well as teaching courses in Operations Research and Business Intelligence, Professor Vercellis is director of the research group MOLD (Mathematical Modeling, Optimization, Learning from Data). He has written four book in Italian, contributed to numerous other books, and has had many papers published in a variety of international journals.

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.

Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.

In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this Second Edition includes three entirely new chapters that cover recent changes in the field. These new chapters explain how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.

About the Author

Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.

Are you a seasoned system administrator charged with setting up an Oracle database? Or did you suddenly become a DBA by default? If database administration with Oracle is part of your job, you’ll be glad to have Oracle 11g For Dummies in your cubicle.

This nuts-and-bolts guide walks you through the mysteries of Oracle and database administration. You’ll learn how to understand Oracle database architecture, set up and manage an Oracle database, and keep it running in tiptop form. Oracle 11g For Dummies covers:

• The building blocks behind the database engine as well as Oracle’s physical and logical structures
• Hardware, software, system, and storage requirements for implementation
• How to recognize and accommodate the differences between Oracle installations on Windows and on Linux/UNIX
• Daily and intermittent tasks necessary to keep your database running properly
• How to assess potential threats to your database, configure Oracle Recovery Manager, and set up backup and recovery procedures
• When to use online, offline, controlfile, and archivelog backups
• Troubleshooting methodology and how to use Oracle database logs and other diagnostic utilities
• Different ways to manage your database
• How to automate jobs with the Oracle Scheduler
• Using SQL in Oracle, and a great deal more

Completely up to date for the newest release of Oracle, Oracle 11g For Dummies will give you both the information and the confidence to set up and maintain an Oracle database for your organization.

About the Author

Chris Zeis is Chief Technology Officer and partner at Perpetual Technologies, Inc., an Oracle partner. Chris Ruel is an Oracle database administrator and consultant. Michael Wessler manages multiple Web applications for the Department of Defense and consults at various government and private agencies.

This book provides an understanding of governance and its relevance to information security. It gives readers a clear, step-by-step approach to developing a sound security strategy aligned with their business objectives in order to ensure a predictable level of functionality and assurance. Next, it explores various approaches to implementing the strategy, guiding the reader toward practical, workable solutions. A broad range of business managers, IT security managers, and information security managers will value the guidance, action plans, and sample policies provided in this comprehensive book.

An all-encompassing coverage on UMTS Networks including an in-depth discussion of current work on UMTS evolution and 4G .

UMTS Networks and Beyond offers a comprehensive introduction to the networking aspects of UMTS and the networks coming after UMTS. The book is unique in that it systematically compares how a particular problem, e.g. obtaining connectivity, is solved in UMTS and how the same problem is solved in a Computer Network such as the Internet. It also highlights why the respective solutions are so different.

The first part of the book provides a detailed technical discussion of UMTS, including original vision, architecture, protocol stacks and overall functionality. It places UMTS in the context of its evolution of from GSM and its convergence with Computer Networks. The second part of the book discusses today’s vision of 4G, and introduces upcoming networking technologies. Emphasis is on LTE / SAE as successor of UMTS; UMB, WiMAX and NGN are also discussed. The book gives an overview of what these technologies are likely to offer, of their architectures, protocols and functionality. It also discusses their differences and similarities, and whether they will qualify as 4G.

Key Features:

• Provides readers, particularly those with a background in IP-based networks, with a technical understanding of what UMTS does, how it works and how it is likely to evolve
• Explains the differences in design between UMTS Networks and Computer Networks and discusses how these design divergences can be reconciled in the future
• Shows how economic considerations shape the design of UMTS
• Motivates why particular design choices are made in UMTS
• Gives an in-depth introduction to LTE / SAE
• Provides a detailed picture of the state of the art in 4G
• Illustrates the theory with numerous tables and figures

This comprehensive textbook is essential reading for advanced students and lecturers in communications systems and networking. It is also of interest to engineers and researchers in the field of UMTS and communications systems.

Discover the fundamental techniques for managing and leading software projects

This book bridges the communication gap between project managers and software developers working toward the common goal of developing successful software products and software systems. It provides the insights, methods, tools, and techniques necessary to understand the basic principles of software project management: planning and estimating, measuring and controlling, leading and communicating, and managing risk. It introduces software development methods, from?traditional (hacking, requirements to code, and waterfall) to iterative (incremental build, evolutionary, agile, and spiral), and illustrates and emphasizes how to tailor the development process to specific projects.

By reading this text and working through the exercises provided in each chapter, readers will learn how software projects differ from other kinds of projects (i.e., construction, agricultural, manufacturing, administrative, and traditional engineering projects), and how the methods and techniques of project management can be modified and adapted for software projects.

Three appendices contain a glossary of terms, which is based on and augments IEEE Standard 610; suggestions for term projects; and an annotated template for preparingsoftware project management plans. Additionally, a URL listed in the Preface directs readers to a Web site that provides supporting materials for the text.

Clearly written and easy to follow, this book serves as an accessible textbook for advanced undergraduate- and graduate-level software engineering courses, as well as a valuable reference for software developers and software project managers.

About the Author

Richard E. (Dick) Fairley, PhD, is founder and Principal Associate of Software Engineering Management Associates (SEMA), a firm specializing in consulting services and training in software systems engineering, software project management, cost estimation, project planning and control techniques, risk management, and process assessment and improvement. He is also an Adjunct Professor of Computer Science and Engineering at Colorado Technical University in Colorado Springs, Colorado. He is a former associate dean, department head, director of software engineering, and professor of computer science at the OGI School of Science and Engineering in Beaverton, Oregon. Dr. Fairley has designed and implemented educational programs in universities and in industry, headed research programs in software engineering, and lectured to and consulted with many companies worldwide.

This eagerly anticipated update to the breakout book on JavaScript offers you an in-depth look at the numerous advances to the techniques and technology of the JavaScript language. You'll see why JavaScript's popularity continues to grow while you delve through topics such as debugging tools in Microsoft Visual Studio, FireBug, and Drosera; client-side data storage with cookies, DOM storage, and client-side databases; HTML 5, ECMAScript 3.1, the Selectors API; and design patterns including creational, structural, and behavorial patterns.

Professional JavaScript® for Web Developers, 2nd Edition

If you want to achieve JavaScript's full potential, it is critical to understand its nature, history, and limitations. This book sets the stage by covering JavaScript from its very beginning to the present-day incarnations that include support for the DOM and Ajax. It also shows you how to extend this powerful language to meet specific needs and create seamless client-server communication without intermediaries such as Java or hidden frames.

You'll explore basic concepts of JavaScript including its version of object-oriented programming, inheritance, and its use in HTML and XHTML. A detailed discussion of the components that make up a JavaScript implementation follows, with specific focus on standards such as ECMAScript and DOM. All three levels of DOM are explained, including advanced topics such as event simulation, XML parsing, and XPath queries. You'll also learn how to utilize regular expressions and build dynamic user interfaces. This valuable insight will help you apply JavaScript solutions to the business problems faced by Web developers everywhere.

What you will learn from this book

• All of the details regarding JavaScript's built-in reference types

• How to use object-oriented programming in JavaScript

• Ways to detect the client machine and its capabilities

• Debugging tools and techniques for each browser

• Steps for reading and manipulating XML data

• How to create a custom event framework

• Various techniques for storing data on the client machine

• Approaches to working with JavaScript in an enterprise environment

Who this book is for

This book is for Web developers who want to use JavaScript to dramatically improve the usability of their Web sites and Web applications and for those with programming experience, especially object-oriented programming experience.

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

About the Author

Nicholas C. Zakas has a B.S. in Computer Science from Merrimack College and an M.B.A. from Endicott College. He is the coauthor of Professional Ajax, Second Edition (Wiley, 2007) as well as dozens of online articles. Nicholas works for Yahoo! as a principal front-end engineer on Yahoo!’s front page and a contributor to the Yahoo! User Interface (YUI) Library. He has worked in web development for more than eight years, during which time he has helped develop web solutions in use at some of the largest companies in the world. Nicholas can be reached through his web site www.nczonline.net. PM

 

From the author of Programming in C,Programming in Objective-C 2.0 provides the new programmer a complete, step-by-step introduction to the Objective-C language. The book does not assume previous experience with either C or object-oriented programming languages, and it includes many detailed, practical examples of how to put Objective-C to use in your everyday programming needs.

Objective-C has become the standard programming language for application development on the Mac OS X and iPhone platforms. A powerful yet simple object-oriented programming language that’s based on the C programming language, Objective-C is widely available not only on OS X but across many operating systems that support the gcc compiler, including Linux, Unix, and Windows systems.

 

The second edition of this book has been updated and expanded to cover Objective-C 2.0. It shows not only how to take advantage of the Foundation framework’s rich built-in library of classes but also how to use the iPhone SDK to develop programs designed specifically for the iPhone and iPod Touch.

 

About the Author

Stephen Kochan is the author and coauthor of several bestselling titles on the C language, including Programming in C (Sams, 2004), Programming in ANSI C (Sams, 1994), and Topics in C Programming (Wiley, 1991), as well as several Unix titles, including Exploring the Unix System (Sams, 1992) and Unix Shell Programming (Sams 2003). He has been programming on Macintosh computers since the introduction of the first Mac in 1984, and he wrote Programming C for the Mac as part of the Apple Press Library.  He maintains a web site and support forum for Programming in Objective-C 2.0 at classroomm.com/objective-c

 

You’re just in time. The online video revolution is under way. Yeah, yeah, I know. Another revolution. It seems like we have a new revolution every 18 months or so. And that’s why you’re just in time. This revolution is gaining momentum, establishing its foundations, and becoming focused. You know something is going on right in front of your eyes. Every week, you hear about new “amateur video” shot at the scene of a crime, of a sports event, of a scandal. You’ve no doubt recognized that something is going on right now that we’re watching unfold. Heck, we should be running as fast we can just to keep pace with the movement of online video. Another train is leaving the station, and we have to figure out how to get on board. That is what this book is going to attempt to do: get you on board.

Every time we see another example of off-the-cuff or, more accurately, out-of-the-pocket newsmaking, we’re seeing that train move ahead. Our technology has burdened us all with a new job—perhaps something we may not have wanted or asked for, but something we all are involved in, whether we like it or not. We’re all news reporters now. We’re all electronic news gatherers. In the broadcast world, that’s called ENG, for electronic news gathering. That’s the professional terminology. But for us today, it’s just being out and about.