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Posted: June 18th, 2009, 5:37am CEST

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MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad. MySpace for Musicians is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music. It includes expert advice on how to market oneself to the MySpace community and how to best position and advertise MySpace pages in the real world. The book caters to musicians who are unfamiliar with the network, as well as musicians who already have a MySpace page but who want to learn how to make better use of it. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site!

About the Author

Fran Vincent is the founder and president of Retro Island Productions, Inc., a public relations and marketing communications consulting company. Before starting her own company, Fran spent six years as the marketing and public relations specialist for Warner Bros. Publications, a division of Warner Music Group. Fran has previously worked for some of America’s most prestigious companies including AOL Time Warner, General Motors, Campbell-Ewald Advertising (Chevrolet’s agency of record since 1926), and Independent Newspapers, and is a former journalist and editor herself. She holds a master’s degree in music business (a hybrid music and business degree) from the University of Miami, and a bachelor’s degree in journalism from Oakland University. Fran is also an accomplished musician, performer, and college instructor, teaching music licensing, marketing, public relations, and management courses at the University of Miami.

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Posted: June 18th, 2009, 5:36am CEST

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If you’ve been photographing digitally for any length of time, you have probably been seduced by the easy way you can continue pressing the shutter release and seeing your work pop up on your camera’s view screen. All goes well as you download memory card after memory card into your computer. After a number of months or even years go by, your hard drive fills up, and it becomes harder and harder to find a particular image that you are looking for. You spend more and more time in front of the computer monitor first looking for your images, then selecting them, and finally processing them. Your workflow gets more and more complex with additional pieces of software that you have to add in. First you have to use one piece of software to choose your favorites and mark them somehow. Then you have to open each one in Photoshop or Photoshop Elements to make small adjustments before you can show them to your clients (if you are a professional photographer) or your family and friends (if your photography is done simply for pleasure). Each time you go through this process, you generate more copies of your images in various sizes and formats. These copies are floating around all over your hard drive. Now you have to do the final adjustments on the images and create still more copies, either to have prints made or to make the prints yourself. Every step seems to take longer each time you do it. It is turning into a real mess.

Don’t be discouraged! Adobe comes to your rescue with Photoshop Lightroom. It is one of the first of a new generation of workflow applications designed to help you find and process your images quickly and efficiently. With Lightroom and this book, you will be able to spend much less time in front of your computer, protect your images by storing them in an organized manner, and produce the images you need for showing, for slideshows, for Web sites, and for easy printing.

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