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Posted: June 27th, 2009, 7:50am CEST

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An excellent introduction to the design theories involved in the creation of user interfaces. Instead of the usual examples and pictures of computer screens and application menus, Mullet approaches the concept of UI from its "outside world" roots. With examples ranging from street signs to corporate logos to the map of the London Underground, each section attacks the issues of interface design from the ground up, appealing first to the eye and then to the mind. Task menus are compared with concert programs and street signs are equated with icons.

This is not a technical book, so advanced developers might want to supplement it with a platform-specific how-to. For aesthetic advice and sheer enjoyment, anyone involved with or interested in interface design should pick it up.

Ironically, many designers of graphical user interfaces are not always aware of the fundamental design rules and techniques that are applied routinely by other practitioners of communication-oriented visual design -- techniques that can be used to enhance the visual quality of GUIs, data displays, and multimedia documents. This volume focuses on design rules and techniques that are drawn from the rational, functionalist design aesthetic seen in modern graphic design, industrial design, interior design, and architecture -- and applies them to various graphical user interface problems experienced in commercial software development. Describes the basic design principles (the what and why), common errors, and practical step-by-step techniques (the how) in each of six major areas: elegance and simplicity; scale, contrast, and proportion; organization and visual structure; module and program; image and representation; and style. Focuses on techniques that will not only improve the aesthetics of the visual display, but, because they promote visual organization, clarity, and conciseness, will also enhance the usability of the product. Includes a catalog of common errors drawn from existing GUI applications and environments to illustrate practices that should be avoided in developing applications. For anyone responsible for designing, specifying, implementing, documenting, or managing the visual appearance of computer-based information displays.


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Posted: June 27th, 2009, 7:49am CEST

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Each chapter in Schaum's Outline of Mathematica focuses on a specific application of Mathematica to provide students with a comprehensive, step-by-step approach to understanding the #1 selling programming language. Numerous solved problems and examples demonstrate and reinforce ideas discussed in each chapter. Mathematica commands with examples are clearly classified according to type. Index of Mathematica commands and an easy index of applications expedite referencing.

Master Mathematica with Schaum's, the high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams and projects!

Students love Schaum's Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides.

Get the edge on your classmates. Use Schaum's!

If you don't have a lot of time but want to excel in class, this book helps you:

  • Use detailed examples to solve problems
  • Brush up before tests
  • Find answers fast
  • Study quickly and more effectively
  • Get the big picture without poring over lengthy textbooks

Schaum's Outlines give you the information your teachers expect you to know in a handy and succinct format, without overwhelming you with unnecessary jargon. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, Schaum's let you study at your own pace and remind you of all the important facts you need to remember, fast! And Schaum's are so complete, they're perfect for preparing for graduate or professional exams.

About the Author

Eugene Don is Professor of Mathematics at Queens College of the City University of New York.


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Posted: June 27th, 2009, 7:48am CEST

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We crafted this book to grow with you, providing the reference material you need as you move toward Excel proficiency and use of more advanced features. If you buy only one book on Excel, Special Edition Using Microsoft® Office Excel® 2007 is the book you need.

 

Does your life play out in a spreadsheet? Do numbers in columns and rows make or break you in the work world? Tired of having numbers kicked in your face by other Excel power users who make your modest spreadsheets look paltry compared to their fancy charts and pivot tables?

 

If you answered yes to any of these questions, Special Edition Using Microsoft® Office Excel® 2007 is the bookthat will make it all better. Learn quickly and efficientlyfrom a true Excel master using the tried and true SpecialEdition Using formula for success. Here, you’ll findinformation that’s undocumented elsewhere–even inMicrosoft’s own Help systems. You’ll learn from finelycrafted, real-life examples built by an author who livesand dies by the integrity of his spreadsheets.

 

Excel’s backbone is its formulas and functions. Master those and you will master your spreadsheets. Special Edition Using Microsoft Office® Excel® 2007 provides more down and dirty help with your formulas and functions than you’ll find in any other book! See how it’s done in real life! Don’t settle for lame pivot table and chart examples found in other books… This book provides beautifully detailed examples that not only show you how it should be done, but how to be the local worksheet hero!


About the Author


Bill Jelen, Excel MVP and MrExcel, has been using spreadsheets since 1985, and he launched the MrExcel.com website in 1998. His team provides custom Excel applications to clients around the world. You can see Bill as a regular guest on Call for Help with Leo Laporte in Australia, in Canada, and on Google Video. Bill produces a daily video podcast about Excel. He also enjoys taking his show on the road, doing a one- to four-hour power Excel seminar anywhere that a room full of accountants or Excellers will show up.


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Posted: June 27th, 2009, 7:47am CEST

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You already know Photoshop Elements 7 basics. Now you'd like to go beyond with shortcuts, tricks, and tips that let you work smarter and faster. And because you learn more easily when someone shows you how, this is the book for you. Inside, you'll find clear, illustrated instructions for 100 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make you more productive with Photoshop Elements 7.

Photoshop Elements may be Photoshop’s smaller sibling, but it is no second-rate program. Elements uses the same processing engine that Photoshop uses to make your work with photos efficient and effective — it is simpler and directly geared to photographers.

Photoshop Elements is a complete program that allows you to import images, organize them, and sort the good from the bad as well as make changes to optimize individual photos. The order of this book follows a workflow that you can use to work efficiently in Photoshop Elements.

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Posted: June 27th, 2009, 7:46am CEST

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Ready to take your Flash skills to the next level? Learn how to use Adobe Flash CS4 to create innovative interactive experiences! Flash CS4 All-In-One For Dummies shows you how to create professional, cool projects, step by step, from start to finish.

Whether you’re working on your first Flash project or you’re a veteran Flash animator ready to get into more advanced applications, Flash CS4 All-In-One For Dummies walks you through Flash’s new tricks and explains how to use them. You’ll get the skinny on new features including inverse kinematics, motion tweening, and Motion Editor. You’ll also find out how to:

  • Work with panels
  • Take advantage of an ActionScript
  • Create and plan your first project
  • Follow the ins and outs of Flash graphics
  • Navigate your way around the swatches panel
  • Get your video on the Web using YouTube
  • Utilize Flash audio and video
  • Develop with the Flash timeline

To help you quickly find what you need, Flash CS4 All-In-One For Dummies is divided into eight minibooks:

  • Introducing Flash
  • Creating Graphics
  • Animating Graphics
  • Adding ActionScript 3.0 Magic
  • Working with Flash Audio
  • Working with Flash Video
  • Getting Interactive
  • Finalizing a Flash Project

Flash CS4 All-In-One For Dummies will help make your experience animating in Flash much easier!

About the Author

Doug Sahlin is a professional photographer and Web designer. His authoring credits include Building Web Sites All-in-One Desk Reference For Dummies and Digital Photography Workbook For Dummies. Bill Sanders is a prolific author on Flash and Web technologies and operates his own multimedia consulting business at sandlight.com.


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Posted: June 27th, 2009, 7:46am CEST

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Adobe InDesign is a full-fledged, sophisticated program, tightly integrated with the other Adobe industry leading graphics and Web programs in the Creative Suite. It's the essential tool for anyone doing page layout and design.

Real World Adobe InDesign CS4 offers industrial-strength and time-saving techniques for design professionals who need to start laying out, proofing, and printing pages with InDesign CS4, without missing a beat (or a deadline!) in their fast-paced production cycles. Design pros will find everything they need here to successfully master InDesign's advanced page layout tools, manage color, snippets, and use the program more efficiently.

They'll also find complete coverage of essential features in InDesign CS4, including: live preflight, customizable Links panel, conditional text, cross references, interactive document capability with the new SWF file, animated page transitions, export to Flash CS4 functionality, Smart Guides and Smart Spacing, spread rotation, and smart text reflow.

About the Author

Olav Martin Kvern is an award-winning graphic designer, illustrator, software designer, and writer. He coauthored the ground-breaking Real World PageMaker. He has written for Macworld, Publish, and Adobe magazines. In addition, he has designed many books for Peachpit Press and is currently on the Adobe InDesign Developer Technologies team. David Blatner is an internationally respected author or co-author of more than 15 books, including Adobe InDesign Breakthroughs, Adobe Photoshop Breakthroughs, and Real World Adobe Photoshop. He also wrote the world's best-selling book on QuarkXPress, Real World QuarkXPress.

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Posted: June 27th, 2009, 7:45am CEST

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Object-Oriented Programming with Java is written for first-year college/university programming courses worldwide. It introduces you to object-oriented design and programming and can be used in computing programs for a first course. The book is aimed at a broad audience of students in science, engineering, and business, where a knowledge of programming is thought to be essential.

We have assumed that you have no prior knowledge of computer programming; however, you are expected to be familiar with the fundamentals of operating a home computer.

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Posted: June 27th, 2009, 7:44am CEST

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The Extensible Markup Language is changing the way that information is being stored and exchanged. It is also changing the very way that we think about data. XML Unleashed allows you to unlock this new power and get you well on your way towards developing XML applications and systems that enable your most important business processes, or your simplest visions for data representation and exchange. Written for those already familiar with many of the concepts of XML, but still not sure how to make best use of the technologies, this book helps you become a more advanced user of XML. This book covers all the necessary topics from the basics of Document Type Definitions (DTDs) to the more advanced topics in XML database integration and the semantic web. This book is designed to be the only XML book that the reader will ever need on their shelf. XML is a standard and has become the common thread facilitating very different computer applications communicate by categorizing and tagging the data, reading, interpreting, sorting and linking the results. Within this book you will find coverage of important existing and emerging XML Standards as well as many varied and popular implementations of XML in this 21st century.We include WSDL, UDDI, SVG, ebXML Microsoft's .NET, which is the world's largest XML implementation to date and the Semantic Web which is just now being articulated.


About the Author

RON SCHMELZER- (lead author) ties all the XML chapters and topics together for us just as he does with his organization "ZapThink". Founder and senior analyst of ZapThink, Ron is a well-known expert in the field of XML and XML-based standards and initiatives. He has been featured in and written for periodicals, and has spoken at numerous industry conferences including XML One, Comdex, and Internet World on the topic of XML.

TRAVIS VANDERSYPEN- Programmer with EPS Software corporation. Five years development experience in XML, UML, XSLT, Fox Pro, HTML etc. Travis writes articles and speaks at multiple conferences on Microsoft.NET related topics.

JASON BLOOMBERG- Ashton Services. eBusiness industry expert and proven thought leader with over 6 years of technical hands-on and management experience with Internet/Web technology, and over 9 years of IT consulting experience. Program Director of on-line retail research for IDC Research, East Coast director of Technology for WaveBend.

SAM HUNTING- is truly an expert in XML/SGML DTDs, XTM (XML Topic Maps), and XML Schemas. He has crafted every phase of XML development, from client interviews, through developing requirements and specifications, to programming schemas, writing their technical documentation, and user interface development for XML tools.

MADHU SIDDALINGAIAH- Madhu Siddalingaiah is a Physicist specializing in emerging technologies like Java and the Web. Over the past 10 years, Madhu has worked with world leaders in high technology fields which include satellite instrumentation, communications receivers, and 3D graphics. His former employers include NASA Goddard, Naval Research Laboratory, Watkins- Johnson (now part of BAE Systems), and Fairchild Space & Defense (now an Orbital division).

CHAD DARBY- the founder of J9 Consulting, a Java consulting firm. He has experience developing n-tier web applications for Fortune 500 companies and the Department of Defense. Chad has published articles in Java Report, Java Developer's Journal, and Web Techniques. He has also been an invited speaker at conferences including SD West 99, XML DevCon 2000, and JavaCon 2000. He has co-authored several Java related titles for WROX.

MIKE QUALLS- Web Master for Minokc. Advanced ASP and Visual Basic Web Developer.

DAVID HOULDING- an Infrastructure Architect with eight years of design and development experience and a strong academic background. Experience with modeling, design and development of infrastructure for secure distributed object systems using web, wireless & voice access technologies.


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Posted: June 27th, 2009, 7:41am CEST

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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.

Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes—way out on the leading edge and sure to turn conventional advertising on its head—how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide.

About the Author

TRACY L. TUTEN is Associate Professor of Marketing at Longwood University. The author of over one hundred journal articles, book chapters, and conference presentations, her research interests include Web-based survey methods, branding and identity, and online advertising. She serves on the editorial review board for Psychology and Marketing.

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