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Pro Excel Financial Modeling: Building Models for Technology Startups
Posted: July 17th, 2009, 7:54am CEST

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Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the assumptions, structure, and relationships within the modeling of a startup. If the investor is satiated, the entrepreneur has successfully demonstrated a complete understanding of the business side of the enterprise. Pro Excel Financial Modeling provides the keys necessary to learn this thinking and to build the models that will illustrate it.
• Step–by–step approach to developing financial models in Excel
• Extensive case studies and Excel templates provided
What you’ll learn
• Learn the business thinking behind successful financial modeling aimed at investors.
• Communicate effectively with investors.
• Explore advanced modeling with Microsoft Excel, including Cost of Information Technology, Customer ROI, Cost of Sales and Marketing, Cost of Goods Sold, Team and Staffing, Profit and Loss.
• Discover best practices for modeling using Microsoft Excel.
Who is this book for?
Anyone who wants to think critically about their business models, communicate these models to investors, and successfully build them in Microsoft Excel will find the information they need within this material. Additional readers who will benefit include entrepreneurs, technologists, and developers who wish to start a business utilizing their technology ideas, and business and technology consultants.
About the Apress Pro Series
The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.
You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.
About the Author

Tom Y. Sawyer has a proven track record as a principal architect, leader, and strategist for successful business and technology ventures. He currently provides management and technology consulting services to technology–focused enterprises, specializing in early stage organization, product development, “go to market” strategies, and financial modeling. A serial entrepreneur, Tom founded and sold an Internet data storage dot–com, served as president of a regional Colorado Internet service provider where he directed the strategic sale of the company, and served as the first president of Mover’s Suite Software, today the largest enterprise software and consulting company in the moving industry. He also served as chief technology officer and on the board of directors of Guardian ProStar, a provider of advanced GPS/GIS services to the utility industry. Tom gained Fortune 100 senior management experience as director of information technology for the Martin Marietta Space Launch Systems Titan IV missile program where he received the Outstanding Achievement Award for Information Technology Management in his last year of service. Prior to his Fortune 100 career, he served in progressively more responsible financial management and financial planning positions in banking, technology services, and computer manufacturing. He holds a BSBA degree in finance from the University of Florida.