Tags: [edit]

In the daily course of my work as a marketing consultant I spend a lot of time talking to successful business people. Without exception, these individuals have a wealth of knowledge and experience that they apply to their businesses and which makes them successful. We often laugh about how much easier things would have been if we could have applied what we know now to our early business ventures, but most of us have had to learn the hard way, which has often cost us a lot of money and heartache.

Over almost 20 years in business I have heard the same comments time and time again. In recent years I have realised that all businesses seem to experience the same basic problems and that most of these problems could have been avoided with the help of some simple, practical advice. Hence, I have written this book.