Book Description
Collected papers of the New York University Mathematical Finance Seminar, held at the Courant Institute. For students and researchers in economics, finance and applied mathematics. --This text refers to the Hardcover edition.

orial Reviews
Book Description
The updated guide to running a successful hotel front office

Hotel Front Office Management uses a human resources approach to cover the unique management and operational challenges in the front offices of today's hotels and lodging facilities. This Fourth Edition continues its emphasis on applying theory and management strategies, as well as providing updated material on technology's role in the modernized front office.

Material is logically presented in the order of operations, beginning with an overview of lodging and then progressing through a tour of the today's front office, a review of the guest cycle, and an analysis of guest services. This Fourth Edition includes new sections on hotel risk management, security, and housekeeping management.

Useful features of this new edition include:
A new chapter on executive housekeeping and the relationship between the housekeeping department and the front office
Commentaries from hotel front office managers, general managers, and other department managers
Articles on the international hotel workforce
"Opening dilemmas" and their solutions are included in each chapter
Additional case studies for applying theory and developing problem-solving strategies

Two decades ago, Mintzberg, a professor at McGill University who was then teaching MBAs at MIT, discovered a profound "disconnect between the practice of management... and what went on in classrooms." Since that time, he has dedicated himself to the problems of management and management education, both of which he believes are "deeply troubled," and the latter of which has become the wrong that he, with help from colleagues around the world, must right. Using words like "arrogance," "mindless" and "exploitation," Mintzberg outlines just what is wrong with MBAs (the people and the degrees) and why the degree he's developed is rooted in the real world and, as such, is far more relevant and valuable to students, companies and the business world at large. Strong economies are based on good management, not on good business schools, Mintzberg believes, and because the top companies employ the top MBAs and the top MBAs (not to mention the mediocre and bottom-level degree-holders) are, or so he says, the products of an out-of-touch and unrealistic graduate program, then the effects of this miseducation can be felt far beyond the classroom walls. Mintzberg's argument is clearly researched and set forth in a progressively logical and even convincing way. Managers and manager wannabes will be intrigued and can certainly learn a thing or two as long as they, as Mintzberg himself urges in his teachings, consider the source of the education.

Book Description
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Would-be mothers looking for precise, accurate information from a reputable source will appreciate this mammoth pregnancy guide from the celebrated Mayo Clinic. The volume actually provides much more information than most parents will need: week by week accounts of the baby’s development, entries on how pregnancy can be affected by dozens of previous health conditions (such as HIV and diabetes), self-care tips for side effects like nausea and back pain, sidebars that explain the difference between identical and fraternal twins, etc. But the book contains at least one feature that most pregnant women will find indispensable: charts that indicate how to handle "troublesome signs and symptoms" during each three week period. For example, if a woman has slight spotting during the first four weeks of pregnancy, the chart tells her to notify a doctor during her next hospital visit. But if she has any bleeding at all during weeks 29 to 32, the chart indicates that she should tell her doctor immediately. Another stellar feature is the book’s even-handed series of "decision guides," which help parents make those hard (and even guilt-inducing) choices about breastfeeding, circumcision and whether or not to go back to work. Some parents may find the book’s cool, no-nonsense tone intimidating, or even scary, but when deciding what to do about mid-term cramps or pain, most readers will find great reassurance this volume’s carefully vetted facts.

Book Description
Accounting executives, auditors, and consultants constantly search for methods of enhancing accounting operations and continuously develop best practices. Best practices constitute need to know information concerning the most advanced techniques and strategies for increasing productivity, reducing costs and monitoring existing systems.

Review“The doom mongering is leavened with some waspishly witty writing”Many Americans have resisted the notion that their country is an imperial power. The idea seems to contradict the values of the Republic and its Founding Fathers. But in Empire of Debt, prominent financial analysts Bill Bonner and Addison Wiggin argue passionately that not only is […]

Book Description
Your family’s first line of defense!

Provides expert medical advice on more than 100 common signs, symptoms, and problem areas—A-Z Common Symptom Answer Guide is a wonderful addition to your medical reference library!

Can you describe what your symptoms look and feel like—but not know what they mean? Written by an experienced team of physicians and nurses, this handy guide answers your questions before you go to the doctor.

A-Z Common Symptom Answer Guide gives you—
-A toolkit for matching your signs and symptoms to possible causes
-A renowned medical team’s advice on symptoms from allergies to vomiting blood to irritability in children
-Expert tips on relieving symptoms and helping yourself heal
-What to avoid and what could make your condition worse
-The questions your doctor will ask
-Alphabetical listing of common symptoms for easy reference
-A glossary of medical terms you may not know

Happy New Year for the second time! It’s the year of the Pig, as the year of the dog has passed and won’t be back for another 11 years. Let us hope that this year would be a good year for us.‘Why is there another new year? Do people [in Hong Kong etc.] celebrate two […]

Book Description
Packed with over 1400 entries and over 3000 links, this is the ONLY interactive encyclopedia for the networking and telecommunications industry. Updated to include coverage of all the latest technologies including Cisco, Microsoft, Nortel Networks, 3COM, and more.

Book Description
This book is a single reference that’s indispensable for Excel beginners, intermediate users, power users, and would-be power users everywhere
Fully updated for the new release, this latest edition provides comprehensive, soup-to-nuts coverage, delivering over 900 pages of Excel tips, tricks, and techniques readers won’t find anywhere else
John Walkenbach, aka "Mr. Spreadsheet," is one of the liworld’s leading authorities on Excel
Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features
Includes a valuable CD-ROM with templates and worksheets from the book

Book Description

The only resource a manager needs to turn a problem employee into a top performer

201 Ways to Turn Any Employee into a Star Performer arms managers with the strategies they need to deal with the full range of employee problems--including tardiness, low-quality work, constant complaining, and much more. Consultant Casey Hawley's unique approach to personnel problems replaces harsh discipline with positive, goal-oriented tactics that turn failing employees into team players. This straightforward guide gives managers the tools and training to:
Identify problems before they become serious
Develop the art of constructive feedback
Deal with defensive reactions from employees
Understand which problems need to be managed and which ones don't
Uncover the cause of a problem and help an employee talk about it
Foster discussion in group conflict situations • Create goals for employee improvement
Follow up on employee progress

Book Description

This is the best question-and-answer review for emergency medicine questions on the USMLE Step 2 and shelf exams. Reader will find 500 board-format questions, complete with explanations of both correct and incorrect answers. All questions have been reviewed by medical students to ensure they accurately reflect the exam experience.

Book Description
Smart Questions offers an entirely new framework for creating solutions. Drawn from the authors' many years of research and field experience, the Smart Questions Approach reveals how the leading creators of solutions in almost every profession and walk of life—including business, government, education, and even in families—think and approach their assignments. The author’s holistic thinking approach shows how to use three “foundation” questions—focusing on uniqueness, purposeful information, and systems—which must be explored for every problem. These three questions, an essential starting point for exploring problems, in turn lead to other key questions that will ultimately create effective solutions.

“Smart Questions and the concept of the Smart Questions Approach are long overdue, and I only wish they had reached my desk 40 years ago. Getting the right people involved at the onset and defining and then seeking ‘an expanded purpose’ are obvious to me now. I wish they had always been so.”
—Paul Torgersen, president emeritus and John W. Hancock Chair of Engineering, Virginia Polytechnic Institute and State University

“Smart Questions is a must for nonprofit business. The Smart Questions Approach definitely jump-started our staff in planning and thinking differently about solving problems. Our staff now gets creative solutions by asking Smart Questions.”

Book DescriptionThe Encyclopedia of Today’s Auto Industry. 60 countries, 1,400 makes, 8,000 models, 3,500 photographs. Technical data, statistics, tuning, addresses, logos, et. etc. The ultimate reference tool.
DOWNLOAD

Book Description
This book explores the burgeoning genre of men’s lifestyle magazines, their production and consumption, and related constructions of masculinity.

Interdisciplinary exploration of the burgeoning genre of men’s lifestyle magazines.
Addresses key questions about the production and consumption of men’s lifestyle magazines, and their contribution to current gender politics.
Contributors make use of a range of methodologies, including interviews with magazine editors, focus groups with readers, corpus linguistics and discourse analysis.
Draws on scholarship from sociology, media studies, cultural studies and linguistics.
Uses new research data, including comparative data from different countries, gay magazines and sporting magazines

Book Description
From the #1 source for computing information, trusted by more than six million readers worldwide
Shows Windows users how to turn off features they don't want, clean up the Registry after an uninstall, safely remove old drivers, use the Recovery Console after a crash, and much more
Packed with authoritative advice and instruction, this latest edition includes more than 100 pages of new coverage and provides insight and suggestions for hundreds of third party tools and software for Windows XP
New sections are the result of feedback from readers who asked for additional coverage of security, fighting spyware, disaster recovery, and more

Alvin Toffler is one crackerjack sociologist. He wrote a series of books concerning the direction of society, the first being this book, Future Shock. Future Shock was written in 1970, and it must have caused a sensation at the time. Toffler examines so many sociological issues that the mere scope of this book is mind-boggling. […]

Book Description
Over 120 delightful pen-and-ink illustrations by the author add another dimension of good-natured charm to these wide-ranging explorations. A mind-expanding volume for the layman and the science-minded.

Houston Business Journal Nov 2002“The book is an intellectual whack on the head,a blunt discourse that pinpoints 17 basic syndromes of dysfunction….”
BIZLIFE, Greensboro, NC, April 2003“today’s organizations have to become a lot smarter, instructive, critical and specific, this book points the way.”
DOWNLOAD

From Book News, Inc.Examines the technical and economic factors involved in combined-cycle applications within the utility and cogeneration markets. Many case examples illustrate operating considerations and system performance under part-load conditions. Includes comparative analysis with other types of thermal power stations. Annotation copyright Book News, Inc. Portland, Or.
Book InfoPresents a reference on technical and […]

Paul Tulenoko, SMALL BUSINESS ADVICE, Syndicated by Scripps Howard News ServiceTruly a remarkable book. I have taken many sales courses and this one is a winner.
Globe & Mail (Toronto)“His [Skip Miller’s] book is a winner.”
DOWNLOAD

Book Description

A breakthrough approach for a good night's sleep--with no tears

There are two schools of thought for encouraging babies to sleep through the night: the hotly debated Ferber technique of letting the baby "cry it out," or the grin-and-bear-it solution of getting up from dusk to dawn as often as necessary. If you don't believe in letting your baby cry it out, but desperately want to sleep, there is now a third option, presented in Elizabeth Pantley's sanity-saving book The No-Cry Sleep Solution.

Pantley's successful solution has been tested and proven effective by scores of mothers and their babies from across the United States, Canada, and Europe. Based on her research, Pantley's guide provides you with effective strategies to overcoming naptime and nighttime problems. The No-Cry Sleep Solution offers clearly explained, step-by-step ideas that steer your little ones toward a good night's sleep--all with no crying.

Tips from The No-Cry Sleep Solution:
Uncover the stumbling blocks that prevent baby from sleeping through the night
Determine--and work with--baby's biological sleep rhythms
Create a customized, step-by-step plan to get baby to sleep through the night
Use the Persistent Gentle Removal System to teach baby to fall asleep without breast-feeding, bottlefeeding, or using a pacifier

Canadian HR Reporter“An insightful and sobering account”
Book DescriptionMore than 85% of managers believe employees leave because they have been pulled away by “more pay” or “better opportunity.” Yet, more than 80 percent of employees say it was “push” factors related to poor management practices or toxic cultures that drove them out. This gaping disparity […]

Remember your good old English textbook which started with an introduction of the characters who would be in the dialogs throughout the units? That’s how this book is laid out. Idioms are contextualized and there are various consolidation exercises between units to reinforce them.Some of the idioms are already known to most high-intermediate students, but […]

Book Description
This book will provide the fundamentals of business process outsourcing for the busy executive who needs to get up to speed. It will have such features as checklists, tips and techniques, and case studies.
* Written in a user friendly style that allows senior level financial executives to get a solid foundation of what business process outsourcing is and how it can benefit their companies.
* Provides managers with the tools to analyse the BPO opportunities for their own firms, as well as techniques and strategies for managing a BPO initiative.
* Shows managers how a BPO strategy can save the company money and create jobs domestically.
* Both authors are consultants and advisers to industry-leading companies and frequent speakers at business forums and conferences.

Book Description
A comprehensive guide to understanding and using storytelling in therapy with kids and teens

"George Burns is a highly experienced clinician with the remarkable ability to create, discover, and tell engaging stories that can teach us all the most important lessons in life. With 101 Healing Stories for Kids and Teens, he strives especially to help kids and

teens learn these life lessons early on, providing them opportunities for getting help and even learning to think preventively."
–Michael D. Yapko, PhD | Author of Breaking the Patterns of Depression and Hand-Me-Down Blues

"George Burns takes the reader on a wonderful journey, balancing metaphor, good therapeutic technique, and empirical foundations during the trip. Given that Burns utilizes all three aspects of the Confucian story referred to in the book–teaching, showing, and involving–readers should increase their understanding of how stories can be used therapeutically."
–Richard G. Whiteside, MSW | Author of The Art of Using and Losing Control and Working with Difficult Clients: A Practical Guide to Better Therapy

"A treasure trove for parents and for professionals in the child-development fields."
–Jeffrey K. Zeig, PhD | Director, The Milton H. Erickson Foundation

Stories can play an important and potent role in therapy with children and adolescents–helping them develop the skills to cope with and survive a myriad of life situations. In many cases, stories provide the most effective means of communicating what kids and teens might not want to discuss directly.

101 Healing Stories for Kids and Teens provides straightforward advice on using storytelling and metaphors in a variety of therapeutic settings. Ideal for all who work with young people, this unique resource can be combined with other inventive and evidence-based techniques such as play, art, music, and drama therapies as well as solution focused, hypnotic, and cognitive-behavioral approaches. Offering guidance for new clinicians and seasoned professionals, George Burns’s latest work delivers a unique combination–information on incorporating storytelling in therapy, dozens of ready-made stories, and tips for creating original therapeutic stories.

Innovative chapters include:
Guidance for effective storytelling
Using metaphors effectively
Where to get ideas for healing stories
Planning and presenting healing stories
Teaching parents to use healing stories

In addition, 101 Healing Stories for Kids and Teens includes dozens of story ideas designed to address a variety of issues, such as:
Enriching learning
Teaching self-care
Changing patterns of behavior
Managing relationships, emotions, and life challenges
Creating helpful thoughts
Developing life skills and problem-solving techniques

Review
“…he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom…”(Better Business)

“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)

‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)

“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003)

“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)

Marketing Business, June 2003
...this wonderful work; Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice...

Book Description
THE CLINICAL USE OF BLOOD HANDBOOK provides a handy guide to the appropriate use of blood and blood products for prescribers of blood at all levels of the healthcare system. It is designed to provide a quick reference to transfusion, particularly when an urgent clinical decision is required. It summarizes key information from a more extensive module of learning material: The clinical Use of Blood Manual. The handbook introduces the principles of the appropriate use of blood and blood products and outlines the characteristics and indications for use of intravenous replacement fluids, whole blood, blood components and plasma derivatives. It provides a detailed guide to clinical transfusion procedures and the recognition and management of transfusion reactions. Comprehensive guidance is given on transfusion and alternatives to transfusion in the areas of general medicine, obstetrics, paediatrics and neonatology, surgery and anaesthesia, trauma and acute surgery, and burns. Key points, tables and algorithms are highlighted for easy reference and a comprehensive index is included.

Everything in life is a negotiation. This updated edition of the bestselling classic offers well-researched advice to businesspeople hoping to increase sales and resolve conflicts. Narrator Murphy Guyer's leisurely pace and clear delivery make the material especially accessible. Additional readers dramatize problems, adding a sense of reality missing from many business manuals. The book, based on research from the Harvard Negotiation Project, offers a unique approach to conflict resolution as the authors explain how to separate problems from personal agendas, how to "increase the size of the pie" rather than making the slices smaller, and how to take the "charge" out of polarized positions.

MarketingProfs Today e-newsletter
"a tongue-in-check but eminently practical handbook to get you what you want."


"MarketingProfs Today e-newsletter: ""a tongue-in-cheek but eminently practical handbook to get you what you want.""


Library Journal: ""This droll little work will do well on public library shelves.""


The Globe and Mail (Toronto): ""The book is humorously written, fun to read -- and potentially useful in expanding your negotiating approach. But Mr. Adler stresses that getting your child to clean his or her room is beyond the scope of the book."""