Book Description
ISBN-0470194294
Covers key trends in marketing, selling, and advertising
Qualify for an MBA and succeed in any business
Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today’s most innovative business strategies.
From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.