INFO:So you have a business and you have a Web site. Bravo! Youre doing all the right things to be
successful. But wait the information on your Web site needs to be updated, and your customers need to know. Good heavens, didnt you spend half of last week doing that? Theres got to be a quicker, easier way to keep your clientele informed, and while were at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fastand with todays flood of constantly-changing information, fast is a top priority. Here, in plain English, youll find out how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs Create RSS feeds from scratch, or put a news reader on your Web site Improve your sites ranking in search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feed and explain to your customers how to use it Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
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