This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion,
and how we can resist. Levine (A Geography of Time), a professor of psychology at Cal State Fresno,
opens by demonstrating that all of us (including himself) can be persuaded under the right
circumstances. He goes on to study financial manipulation and the use of the sense of obligation
(which exists in all cultures, even if it is most strongly visible in Japan), and then proceeds
to a nuts-and-bolts analysis of salesmanship by describing what he learned and did
(and had done to him) as an automobile salesman. He offers an admirably concise and unemotional
analysis of the famous Milgram experiment, involving the (claimed) administration of ever-stronger
electric shocks to test the impulse to obedience. Inevitably, he moves to cults, the Moonies and
the ultimate persuasion horror story, Jonestown. Not so inevitably, he avoids hysteria and
demonization, even of Jim Jones, and points out that brute force is required at the extreme end
of the persuasion spectrum. Levine's final chapter offers ways of dealing with unwelcome
persuasion while remaining part of a society in which some persuasion is part of almost any
social interaction. The final results are bout as far as possible from the shrill Hidden
Persuaders tradition or the cult deprogrammers who become cult gurus themselves-and quite
persuasive about the author's credentials, common sense and ethics.
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Code:
http://uploading.com/files/B7FYV90Q/How We Are Bought And Sold - The Power Of Persuasion [GeneGeter.com].rar.html