Categories
Animal | Application |Art | Artificial Intelligence | Business | Certification | Commerce | Computer - Hardware | Databases | Electronics | Engineering | Grammar | History | Intelligence | Internet | IT - General | Language | Magazine | Medical | Photographic | Networking| Programming | Security | Uncategorized | WWW
Animal | Application |Art | Artificial Intelligence | Business | Certification | Commerce | Computer - Hardware | Databases | Electronics | Engineering | Grammar | History | Intelligence | Internet | IT - General | Language | Magazine | Medical | Photographic | Networking| Programming | Security | Uncategorized | WWW
Rapidshare Ebooks Library
-
Posted: August 7th, 2008, 5:53pm CEST by Nikhil
Tags: [edit]
Product Description
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by
Full download
Posted: August 7th, 2008, 5:51pm CEST by Nikhil
Tags: [edit]
Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't
Full download
Posted: August 7th, 2008, 5:50pm CEST by Nikhil
Tags: [edit]
Product Description
Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
This book will help you come
Full download
Posted: August 7th, 2008, 5:48pm CEST by Nikhil
Tags: [edit]
From Publishers Weekly
Harvard Business School professor Zaltman notes that despite enormous amounts of time and money dedicated to customer surveys and marketing, approximately 80% of all new products fail within six months or fall significantly short of their profit forecast. This shouldn't be surprising, he convincingly argues, since "a great mismatch exists between the way consumers
Full download
Posted: August 7th, 2008, 5:46pm CEST by Nikhil
Tags: [edit]
Amazon.com
If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional
Full download
Posted: August 7th, 2008, 5:44pm CEST by Nikhil
Tags: [edit]
Product Description
The nuts and bolts of effective logo design.
The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series
Full download
Posted: August 7th, 2008, 5:42pm CEST by Nikhil
Tags: [edit]
Review
“…rich in stories…rich in insights” (The Economist, 26th November 2005)
Product Description
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing
Full download
Posted: August 7th, 2008, 5:40pm CEST by Nikhil
Tags: [edit]
Product Description
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy
Full download
Posted: August 7th, 2008, 5:37pm CEST by Nikhil
Tags: [edit]
Review
To succeed in today's global technology-driven economy, business owners must be on the leading edge in marketing their products and services. In this forward-thinking guide to marketing in the Live Web age, Shiffman, founder and principal of the strategic marketing and innovation company Venture Essentials, explains why and how CEOs must throw out the 'Four P s of Marketing' and replace
Full download
Posted: August 7th, 2008, 5:34pm CEST by Nikhil
Tags: [edit]
Product Description
I'm on LinkedIn -- Now What??? is a book designed to help you get the most out this popular business networking site. With over 12 million members there is a lot of potential to find and develop relationships to help in your business and personal life, but many professionals find themselves wondering what to do once they signup. This book explains the different benefits of
Full download
Posted: August 7th, 2008, 5:32pm CEST by Nikhil
Tags: [edit]
From Publishers Weekly
Advertising's fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin, author of Purple Cow: Transform Your Business by Being Remarkable, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and "there is almost no connection between what is actually there
Full download
Posted: August 7th, 2008, 5:30pm CEST by Nikhil
Tags: [edit]
Product Description
The Wall Street Journal Bestseller
The Future is Now-Get Ready to Reap the Profits.
We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and
Full download
Posted: August 7th, 2008, 5:28pm CEST by Nikhil
Tags: [edit]
From Publishers Weekly
Journalist Conley examines the implications of brand-centric marketing in an incisive investigation that illustrates how defenseless consumers are against advertising—on any given day, they are assaulted by 3,000 to 5,000 ads and branding stratagems that subtly dictate every aspect of their lives. Harnessing scientific innovations, branding has become increasing
Full download
Posted: August 7th, 2008, 5:25pm CEST by Nikhil
Tags: [edit]
Product Description
Praise for persuasion the art of getting what you want
"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous
Full download
Posted: August 7th, 2008, 5:23pm CEST by Nikhil
Tags: [edit]
From Publishers Weekly
True to such observations as "Simple trumps everything," Adamson boils down his 25-plus years of experience in brand development to provide six clear steps to understanding what makes a good brand. Along the way, the current managing director for Landor Associates (a firm within Young & Rubicam) discusses how to sync branding signals with the "brand idea" to serve a
Full download
Posted: August 7th, 2008, 5:22pm CEST by Nikhil
Tags: [edit]
Review
“You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”
—SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG
“Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start
Full download
Posted: August 7th, 2008, 5:20pm CEST by Nikhil
Tags: Not avaiable [edit]
Product Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Inside Flap Copy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Full download
Posted: August 7th, 2008, 5:18pm CEST by Nikhil
Tags: [edit]
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is
Full download
Posted: August 7th, 2008, 5:16pm CEST by Nikhil
Tags: [edit]
Product Description
THE BRAND GAP is the first book to present a unified theory of brand. The second edition features a 220-term brand glossary and a premium softcover binding. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to
Full download
Posted: August 7th, 2008, 5:14pm CEST by Nikhil
Tags: [edit]
Product Description
It was just over 60 years ago that Adolf Hitler and Benito Mussolini, two of the world's most powerfully imposing leaders, died and their regimes crumbled. One of the most illuminating facts about this dark era of history is the way in which these tyrants, and others like them, used graphic design as an instrument of power. But how did these regimes succeed in influencing the
Full download
Posted: August 7th, 2008, 5:12pm CEST by Nikhil
Tags: FAKE [edit]
Review
"...the new edition of this well-regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
Product Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing
Full download
Posted: August 7th, 2008, 5:10pm CEST by Nikhil
Tags: [edit]
Amazon.com
We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated
Full download
Posted: August 7th, 2008, 5:07pm CEST by Nikhil
Tags: [edit]
Time, June 2 2008
"A compelling blend of cultural anthropology and business journalism."
Product Description
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine
“An often startling tour of new cultural terrain.” — Laura Miller, Salon
“Marked by meticulous research and careful conclusions, this superbly readable book confirms New
Full download
Posted: August 7th, 2008, 5:02pm CEST by Nikhil
Tags: [edit]
From Publishers Weekly
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of
Full download
Posted: August 7th, 2008, 11:23am CEST by Nikhil
Tags: [edit]
From Publishers Weekly
If you've ever wondered what your dog is thinking, Stein's third novel offers an answer. Enzo is a lab terrier mix plucked from a farm outside Seattle to ride shotgun with race car driver Denny Swift as he pursues success on the track and off. Denny meets and marries Eve, has a daughter, Zoë, and risks his savings and his life to make it on the professional racing circuit
Full download
Posted: August 7th, 2008, 11:20am CEST by Nikhil
Tags: [edit]
From Publishers Weekly
Opening with a cute story from when she was seven and photographed her parents having sex, stand-up comedian Handler goes on to discuss the virtues of the one-night stand, which amount to having sex early enough so you're not months into a relationship before you discover he's into "anal beads and duct tape." She discusses her quest for sex with a "black man," which
Full download
Posted: August 7th, 2008, 11:17am CEST by Nikhil
Tags: [edit]
Amazon.com
Amazon Significant Seven, August 2007: It's a rare treasure to find a historically imagined novel that is at once fully versed in the facts and unafraid of weaving those truths into a story that dares to explore the unanswered questions. Frank Lloyd Wright and Mamah Cheney's love story is--as many early reviews of Loving Frank have noted--little-known and often dismissed as scandal.
Full download
Posted: August 7th, 2008, 11:14am CEST by Nikhil
Tags: [edit]
Review
"Chelsea Handler writes like Judy Blume, if Judy Blume were into vodka, Ecstasy, and sleeping with midgets and nineteen-year-olds."
-- Jennifer Weiner, bestselling author of In Her Shoes
"Ms. Handler's style is a friendlier, more workaday version of the haughty self-abasement practiced by Sarah Silverman, leavened by the everywoman spirit of Kathy Griffin...She seems like a cruel queen
Full download
Posted: August 7th, 2008, 11:06am CEST by Nikhil
Tags: [edit]
Book Description
She was television's most famous virgin--and, as Aaron Spelling's daughter, arguably its most famous case of nepotism. Portraying Donna Martin on Beverly Hills, 90210, Tori Spelling became one of the most recognizable young actresses of her generation, with a not-so-private personal life every bit as fascinating as her character's exploits. Yet years later the name Tori Spelling
Full download