Rapidshare Ebooks Library
Posted: October 11th, 2008, 12:35pm CEST by RapidshareEbook
Product Description
Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
Product Details
* Amazon Sales Rank: #53470 in Books
* Published on: 2007-10-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 645 pages
Editorial Reviews
From the Back Cover
Leverage the power of SQL and Excel to perform business analysis
Three key efforts are essential to effectively transform data into actionable information: retrieving data with SQL, presenting data with Excel, and understanding statistics as the foundation of data analysis. Data mining expert Gordon Linoff focuses on these topics and shows you how SQL and Excel can be used to extract business information from relational databases. He begins by taking a look at how data is central to the task of understanding customers, products, and markets, and he then goes on to show you how to use that data to define business dimensions, store transactions about customers, and summarize important data to produce results. Along the way, he shares stories based on his personal experience in the field, intended to enrich your understanding of why some things work—and others don't.
Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what you can expect the results to look like. Throughout the book, critical features of Excel are highlighted, interesting uses of Excel graphics are explained, and dataflows and graphical representations of data processing are used to illustrate how SQL works.
Data Analysis Using SQL and Excel shares hints, warnings, and technical asides about Excel, SQL, and data analysis/mining. The book also discusses:
* How entity-relationship diagrams describe the structure of data
*
Ways to use SQL to generate SQL queries
*
Descriptive statistics, such as averages, p-values, and the chi-square test
*
How to incorporate geographic information into data analysis
*
Basic ideas of hazard probabilities and survival
*
How data structures summarize what a customer looks like at a specific point in time
*
Several variants of linear regression
The companion Web site provides the data sets, Excel spreadsheets, and examples featured in the book.
About the Author
GORDON S. LINOFF is a cofounder of Data Miners, Inc., a consultancy specializing in data mining. He is the coauthor of the bestselling Data Mining Techniques, Second Edition, and Mastering Data Mining (both from Wiley). He has more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.
Customer Reviews
At last .. a practical data analysis guide!5
Having seen a multitude of books offering either statistical analysis techniques or suggestions around data mining tools, it is refreshing to see someone approach the subject using simple, readily available tools and a practical, business oriented approach to the topic. The apparently mundane subject of customer retention coupled with buying patterns and market basket analysis is laid out in an effective and sequential manner. The SQL examples take some getting used to but, once understood, offer a series of easily implemented and highly effective methods to illustrate the concepts shown in the book. As a reference guide and an illustration that one needs to know the questions to be asked of the data before investing in the latest drag and drop business intelligence tools, this book is unparalleled. The author has not stinted on providing a wealth of examples and explanation. If this tome is a reflection of how Mr Linoff and his team approach their real world consulting activities, they must be a formidable team indeed.
For anyone who has wrestled with a means to understand their customer buying patterns and product affinity patterns in their historical sales data, this book cannot be beaten
Review from a non-statistician and business intelligence manager5
"Data Analysis Using SQL and Excel" is an valuable resource for business intelligence and data mining practitioners in all industries. Having said that, I would like to offer some solid practical advice to potential readers that might not be fluent in statistics or data mining.
First, the reader should have a solid understanding of SQL. If the extent of your SQL interaction comes through a program on the level of Access, then you can still benefit from this book, but you will have to apply yourself more than others. Keep in mind, that proprietary releases of SQL might cause problems in directly translating the author's examples.
Second, if your statistics knowledge is a little rusty, have a secondary resource on-hand. Sometimes the definitions or explanations of the statistical concepts may not be as intuitive for some readers as they are for others.
With those caveats in mind, the reader need only to keep his or her patience and work through the concepts of the first 4-5 chapters. These chapters tend toward simple exposition of the concepts. For those with little patience, it may seem as if it is just a laundry list of concepts with little effort to tie those concepts into practical uses. Thinking like this is a great way to miss the enormous benefits of the book!
For me, the "Ah Ha!" moment came in Chapter 6 and 7. The concepts I had worked on in the previous chapters suddenly came together with customer tenure onward, when the techniques use will call to mind everything learned in the previous chapters.
In short, spend plenty of time in the first few chapters - the extra effort to master those concepts will only enhance the benefits of later chapters.
Lastly, there are a few odd differences between the text and the files downloadable from the web site. Whenever I hit a snag based on the text, opening the accompanying Excel files and seeing the formulas, queries or table/graph structures resolved all issues for me.
This is a text that will always have a place on my shelves.
A wonderful mix of theory and practice5
If you work, like me, on data warehousing, data mining, analytical CRM or similar projects, this book will save you a lot of time, and provide you with a lot of inspiration.
Statistical concepts are clearly explained, and examples with very smart SQL queries and Excel sheets are shown.
For instance, no other book will explain you so clearly Survival Analysis, and how to practically implement it (I mean, with working code!).
As a previous reviewer wrote, why should you believe me? I'm one of the authors of another Wiley book, "MDX Solutions", and I earn my living by consulting with DaisyLabs, a Business Intelligence company.
Keep Gordon's book on SQL, and my book on MDX, on your desk, and no data analysis project will scare you anymore!
Full download
Posted: October 11th, 2008, 12:35pm CEST by RapidshareEbook
Product Description
Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
Product Details
* Amazon Sales Rank: #53470 in Books
* Published on: 2007-10-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 645 pages
Editorial Reviews
From the Back Cover
Leverage the power of SQL and Excel to perform business analysis
Three key efforts are essential to effectively transform data into actionable information: retrieving data with SQL, presenting data with Excel, and understanding statistics as the foundation of data analysis. Data mining expert Gordon Linoff focuses on these topics and shows you how SQL and Excel can be used to extract business information from relational databases. He begins by taking a look at how data is central to the task of understanding customers, products, and markets, and he then goes on to show you how to use that data to define business dimensions, store transactions about customers, and summarize important data to produce results. Along the way, he shares stories based on his personal experience in the field, intended to enrich your understanding of why some things work—and others don't.
Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what you can expect the results to look like. Throughout the book, critical features of Excel are highlighted, interesting uses of Excel graphics are explained, and dataflows and graphical representations of data processing are used to illustrate how SQL works.
Data Analysis Using SQL and Excel shares hints, warnings, and technical asides about Excel, SQL, and data analysis/mining. The book also discusses:
* How entity-relationship diagrams describe the structure of data
*
Ways to use SQL to generate SQL queries
*
Descriptive statistics, such as averages, p-values, and the chi-square test
*
How to incorporate geographic information into data analysis
*
Basic ideas of hazard probabilities and survival
*
How data structures summarize what a customer looks like at a specific point in time
*
Several variants of linear regression
The companion Web site provides the data sets, Excel spreadsheets, and examples featured in the book.
About the Author
GORDON S. LINOFF is a cofounder of Data Miners, Inc., a consultancy specializing in data mining. He is the coauthor of the bestselling Data Mining Techniques, Second Edition, and Mastering Data Mining (both from Wiley). He has more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.
Customer Reviews
At last .. a practical data analysis guide!5
Having seen a multitude of books offering either statistical analysis techniques or suggestions around data mining tools, it is refreshing to see someone approach the subject using simple, readily available tools and a practical, business oriented approach to the topic. The apparently mundane subject of customer retention coupled with buying patterns and market basket analysis is laid out in an effective and sequential manner. The SQL examples take some getting used to but, once understood, offer a series of easily implemented and highly effective methods to illustrate the concepts shown in the book. As a reference guide and an illustration that one needs to know the questions to be asked of the data before investing in the latest drag and drop business intelligence tools, this book is unparalleled. The author has not stinted on providing a wealth of examples and explanation. If this tome is a reflection of how Mr Linoff and his team approach their real world consulting activities, they must be a formidable team indeed.
For anyone who has wrestled with a means to understand their customer buying patterns and product affinity patterns in their historical sales data, this book cannot be beaten
Review from a non-statistician and business intelligence manager5
"Data Analysis Using SQL and Excel" is an valuable resource for business intelligence and data mining practitioners in all industries. Having said that, I would like to offer some solid practical advice to potential readers that might not be fluent in statistics or data mining.
First, the reader should have a solid understanding of SQL. If the extent of your SQL interaction comes through a program on the level of Access, then you can still benefit from this book, but you will have to apply yourself more than others. Keep in mind, that proprietary releases of SQL might cause problems in directly translating the author's examples.
Second, if your statistics knowledge is a little rusty, have a secondary resource on-hand. Sometimes the definitions or explanations of the statistical concepts may not be as intuitive for some readers as they are for others.
With those caveats in mind, the reader need only to keep his or her patience and work through the concepts of the first 4-5 chapters. These chapters tend toward simple exposition of the concepts. For those with little patience, it may seem as if it is just a laundry list of concepts with little effort to tie those concepts into practical uses. Thinking like this is a great way to miss the enormous benefits of the book!
For me, the "Ah Ha!" moment came in Chapter 6 and 7. The concepts I had worked on in the previous chapters suddenly came together with customer tenure onward, when the techniques use will call to mind everything learned in the previous chapters.
In short, spend plenty of time in the first few chapters - the extra effort to master those concepts will only enhance the benefits of later chapters.
Lastly, there are a few odd differences between the text and the files downloadable from the web site. Whenever I hit a snag based on the text, opening the accompanying Excel files and seeing the formulas, queries or table/graph structures resolved all issues for me.
This is a text that will always have a place on my shelves.
A wonderful mix of theory and practice5
If you work, like me, on data warehousing, data mining, analytical CRM or similar projects, this book will save you a lot of time, and provide you with a lot of inspiration.
Statistical concepts are clearly explained, and examples with very smart SQL queries and Excel sheets are shown.
For instance, no other book will explain you so clearly Survival Analysis, and how to practically implement it (I mean, with working code!).
As a previous reviewer wrote, why should you believe me? I'm one of the authors of another Wiley book, "MDX Solutions", and I earn my living by consulting with DaisyLabs, a Business Intelligence company.
Keep Gordon's book on SQL, and my book on MDX, on your desk, and no data analysis project will scare you anymore!
Product Description
As a diagnostic decision-making tool, receiver operating characteristic (ROC) curves provide a comprehensive and visually attractive way to summarize the accuracy of predictions. They are extensively used in medical diagnosis and increasingly in fields such as data mining, credit scoring, weather forecasting, and psychometry. In this example-driven book, author Mithat Gönen illustrates the many existing SAS procedures that can be tailored to produce ROC curves and expands upon further analyses using other SAS procedures and macros. Both parametric and nonparametric methods for analyzing ROC curves are covered in detail.
Topics addressed include:
* Appropriate methods for binary, ordinal, and continuous measures
* Computations using PROC FREQ, PROC LOGISTIC, PROC NLMIXED, and macros
* Comparing the ROC curves of several markers and adjusting them for covariates
* ROC curves with censored data
* Using the ROC curve for evaluating multivariable prediction models via bootstrap and cross-validation
* ROC curves in SAS Enterprise Miner
* And more!
Written for any statistician interested in learning more about ROC curve methodology, the book assumes readers have a basic understanding of regression procedures and moderate familiarity with Base SAS and SAS/STAT. Some familiarity with SAS/GRAPH is helpful but not essential.
Product Details
* Amazon Sales Rank: #514043 in Books
* Published on: 2007-10-10
* Original language: English
* Number of items: 1
* Binding: Paperback
* 152 pages
Editorial Reviews
Review
"Mithat Gönen has produced the best text to date regarding receiver operating characteristic (ROC) curves and their use in statistical analysis. He provides insight into how ROC curve analysis can be used to assess the accuracy of predictions and forecasts. The book is easy to read and comprehend and has a wealth of SAS programming examples from business, science, and medicine. The author covers all the essential approaches to analyzing receiver operating characteristic curves. I highly recommend this book!" --William F. McCarthy, Ph.D., Director, Clinical Trials,Clinical Statistics and SAS Programming, Maryland Medical Research Institute, Baltimore, MD
"ROC curves may seem quite mysterious at first; what does a "receiver operating characteristic curve" have to do with biological or biomedical phenomena? Dr. Gönen's lucid and well-organized book dispels the ROC mystery and enables ready adoption of this exciting methodology. The mixture of clearly articulated theory and development of topics with SAS code and review of SAS output throughout the text is very effective for the introduction of this material the examples are focused and well-designed. In sum, I heartily recommend Dr. Gönen's fine book." Robert Singer, M.S. PDL BioPharma --Robert Singer, M.S., PDL BioPharma
About the Author
Mithat Gönen is an Associate Attending Biostatistician at Memorial Sloan-Kettering Cancer Center, where he specializes in clinical trial design, medical diagnostic tests, and predictive model development. A SAS user since 1991, he is the author of numerous professional papers and a member of the American Statistical Association and the International Biometric Society. Mithat received a B.S. in Electrical Engineering from Middle East Technical University, an M.S. in Industrial Engineering from Stanford University, and an M.S. and Ph.D. in Statistics from Texas Tech University.
Product Description
As a diagnostic decision-making tool, receiver operating characteristic (ROC) curves provide a comprehensive and visually attractive way to summarize the accuracy of predictions. They are extensively used in medical diagnosis and increasingly in fields such as data mining, credit scoring, weather forecasting, and psychometry. In this example-driven book, author Mithat Gönen illustrates the many existing SAS procedures that can be tailored to produce ROC curves and expands upon further analyses using other SAS procedures and macros. Both parametric and nonparametric methods for analyzing ROC curves are covered in detail.
Topics addressed include:
* Appropriate methods for binary, ordinal, and continuous measures
* Computations using PROC FREQ, PROC LOGISTIC, PROC NLMIXED, and macros
* Comparing the ROC curves of several markers and adjusting them for covariates
* ROC curves with censored data
* Using the ROC curve for evaluating multivariable prediction models via bootstrap and cross-validation
* ROC curves in SAS Enterprise Miner
* And more!
Written for any statistician interested in learning more about ROC curve methodology, the book assumes readers have a basic understanding of regression procedures and moderate familiarity with Base SAS and SAS/STAT. Some familiarity with SAS/GRAPH is helpful but not essential.
Product Details
* Amazon Sales Rank: #514043 in Books
* Published on: 2007-10-10
* Original language: English
* Number of items: 1
* Binding: Paperback
* 152 pages
Editorial Reviews
Review
"Mithat Gönen has produced the best text to date regarding receiver operating characteristic (ROC) curves and their use in statistical analysis. He provides insight into how ROC curve analysis can be used to assess the accuracy of predictions and forecasts. The book is easy to read and comprehend and has a wealth of SAS programming examples from business, science, and medicine. The author covers all the essential approaches to analyzing receiver operating characteristic curves. I highly recommend this book!" --William F. McCarthy, Ph.D., Director, Clinical Trials,Clinical Statistics and SAS Programming, Maryland Medical Research Institute, Baltimore, MD
"ROC curves may seem quite mysterious at first; what does a "receiver operating characteristic curve" have to do with biological or biomedical phenomena? Dr. Gönen's lucid and well-organized book dispels the ROC mystery and enables ready adoption of this exciting methodology. The mixture of clearly articulated theory and development of topics with SAS code and review of SAS output throughout the text is very effective for the introduction of this material the examples are focused and well-designed. In sum, I heartily recommend Dr. Gönen's fine book." Robert Singer, M.S. PDL BioPharma --Robert Singer, M.S., PDL BioPharma
About the Author
Mithat Gönen is an Associate Attending Biostatistician at Memorial Sloan-Kettering Cancer Center, where he specializes in clinical trial design, medical diagnostic tests, and predictive model development. A SAS user since 1991, he is the author of numerous professional papers and a member of the American Statistical Association and the International Biometric Society. Mithat received a B.S. in Electrical Engineering from Middle East Technical University, an M.S. in Industrial Engineering from Stanford University, and an M.S. and Ph.D. in Statistics from Texas Tech University.
Product Description
Presenting innovative Microsoft Excel techniques for top management professionals, this reference for company leaders who do not have the time to attend courses or read bulky books on the program provides basics, special shortcuts, and tips that cover the special features of Excel. Useful facts, trivia, and insider secrets about Excel are interspersed throughout the text, and readers have the choice of jumping directly to the section of real-life case studies to learn by the innovative Do & Learn (D&L) approach. This reference is fully updated to reflect Excel 12.
Product Details
* Amazon Sales Rank: #1118340 in Books
* Published on: 2006-10-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 349 pages
Editorial Reviews
About the Author
P. K. Hari is a certified Master of Microsoft Excel and a featured expert with www.experts-exchange.com, a solutions forum for IT problems.
Product Description
Presenting innovative Microsoft Excel techniques for top management professionals, this reference for company leaders who do not have the time to attend courses or read bulky books on the program provides basics, special shortcuts, and tips that cover the special features of Excel. Useful facts, trivia, and insider secrets about Excel are interspersed throughout the text, and readers have the choice of jumping directly to the section of real-life case studies to learn by the innovative Do & Learn (D&L) approach. This reference is fully updated to reflect Excel 12.
Product Details
* Amazon Sales Rank: #1118340 in Books
* Published on: 2006-10-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 349 pages
Editorial Reviews
About the Author
P. K. Hari is a certified Master of Microsoft Excel and a featured expert with www.experts-exchange.com, a solutions forum for IT problems.
Product Description
Leonard Saltz, MD, has brought together a team of leading clinical, surgical, and radiation oncologists, as well as those specialists involved in pain management, diagnostic imaging, and complementary medicine, to create a unified vision of the many new possibilities for managing colorectal cancer. Here the practicing clinician will find cutting-edge reviews on advances in diagnostic and therapeutic radiology and the surgical aspects of treating colorectal cancer, the major therapeutic agents, the currently available drugs for first and second line management of metastatic colorectal cancer, chemotherapy for adjuvant management, and local regional therapies. Additional reviews explain the molecular genetic events that occur in colorectal cancer, the new understanding of dietary and environmental factors, possible strategies for prevention, pain control, and complementary and alternative medicine approaches. Colorectal Cancer: Multimodality Management provides an authoritative evidence-based review of the best currently available approaches to the prevention, diagnosis, and treatment of colorectal cancer.
Product Details
* Amazon Sales Rank: #3013791 in Books
* Published on: 2002-05-15
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 854 pages
Editorial Reviews
Review
"This is a good book, which contains most of the most recent information an oncologists dealing with colorectal cancer would aim to know and is therefore a very useful addition to every specialized library." - Digestive and Liver Disease
"A team of leading clinical, surgical and radiation oncologists has prepared a highly valuable work, providing full complexity of the latest innovations in the field of colorectal cancer management. The book represents an outstanding work and will be of great interest for medical oncologists, surgical oncologists, gastroenterologists and radiation therapists." -Neoplasma
Product Description
Leonard Saltz, MD, has brought together a team of leading clinical, surgical, and radiation oncologists, as well as those specialists involved in pain management, diagnostic imaging, and complementary medicine, to create a unified vision of the many new possibilities for managing colorectal cancer. Here the practicing clinician will find cutting-edge reviews on advances in diagnostic and therapeutic radiology and the surgical aspects of treating colorectal cancer, the major therapeutic agents, the currently available drugs for first and second line management of metastatic colorectal cancer, chemotherapy for adjuvant management, and local regional therapies. Additional reviews explain the molecular genetic events that occur in colorectal cancer, the new understanding of dietary and environmental factors, possible strategies for prevention, pain control, and complementary and alternative medicine approaches. Colorectal Cancer: Multimodality Management provides an authoritative evidence-based review of the best currently available approaches to the prevention, diagnosis, and treatment of colorectal cancer.
Product Details
* Amazon Sales Rank: #3013791 in Books
* Published on: 2002-05-15
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 854 pages
Editorial Reviews
Review
"This is a good book, which contains most of the most recent information an oncologists dealing with colorectal cancer would aim to know and is therefore a very useful addition to every specialized library." - Digestive and Liver Disease
"A team of leading clinical, surgical and radiation oncologists has prepared a highly valuable work, providing full complexity of the latest innovations in the field of colorectal cancer management. The book represents an outstanding work and will be of great interest for medical oncologists, surgical oncologists, gastroenterologists and radiation therapists." -Neoplasma
Product Description
This essential book is a compendium of papers written by an international team of world-renowned experts, who cover topics in their respective areas of expertise. Presenting the most up-to-date knowledge of hepatocellular carcinoma, it covers all topics -- including those more controversial ones -- in this rapidly advancing field, from epidemiology to prevention, from molecular biology to gross pathology, from screening to atypical presentation, from diagnosis to treatment, and from assessment to choice of appropriate treatment. This volume is therefore an important contribution to the field of hepatocellular carcinoma.
Contents:
# Epidemiology (T Y-M Leong & A S-Y Leong);
# Assessment of Liver Function (D V Mann);
# Prevention (M C Kew); Screening (M Sherman);
# Tumor Markers (J Y H Chan & Z Wang);
# Imaging (S S M Ho & S C H Yu);
# Pathology (A S-Y Leong et al.);
# Molecular Aspects (J Y H Chan et al.);
# Staging (J M Burns & F L Greene);
# Selection of Patients for Liver Resection (E C H Lai et al.);
# Intraoperative Ultrasound (G Torzilli & H Bismuth);
# Intrahepatic Glissonian Approach (B Launois & K H Tay);
# Laparoscopic Liver Resection (R Liu);
# Techniques of Liver Transection (E T Castaldo & C W Pinson);
# Cryosurgery (G Petrou & D L Morris);
# Local Ablative Therapy (T Livraghi);
# Systemic Chemotherapy (T W T Leung);
# Palliative Care (W Yeo & A T C Chan);
# and other papers. Product Details
* Amazon Sales Rank: #1225886 in Books
* Published on: 2008-01-03
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 864 pages
Product Description
This essential book is a compendium of papers written by an international team of world-renowned experts, who cover topics in their respective areas of expertise. Presenting the most up-to-date knowledge of hepatocellular carcinoma, it covers all topics -- including those more controversial ones -- in this rapidly advancing field, from epidemiology to prevention, from molecular biology to gross pathology, from screening to atypical presentation, from diagnosis to treatment, and from assessment to choice of appropriate treatment. This volume is therefore an important contribution to the field of hepatocellular carcinoma.
Contents:
# Epidemiology (T Y-M Leong & A S-Y Leong);
# Assessment of Liver Function (D V Mann);
# Prevention (M C Kew); Screening (M Sherman);
# Tumor Markers (J Y H Chan & Z Wang);
# Imaging (S S M Ho & S C H Yu);
# Pathology (A S-Y Leong et al.);
# Molecular Aspects (J Y H Chan et al.);
# Staging (J M Burns & F L Greene);
# Selection of Patients for Liver Resection (E C H Lai et al.);
# Intraoperative Ultrasound (G Torzilli & H Bismuth);
# Intrahepatic Glissonian Approach (B Launois & K H Tay);
# Laparoscopic Liver Resection (R Liu);
# Techniques of Liver Transection (E T Castaldo & C W Pinson);
# Cryosurgery (G Petrou & D L Morris);
# Local Ablative Therapy (T Livraghi);
# Systemic Chemotherapy (T W T Leung);
# Palliative Care (W Yeo & A T C Chan);
# and other papers. Product Details
* Amazon Sales Rank: #1225886 in Books
* Published on: 2008-01-03
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 864 pages
Product Description
This renowned classic provides unparalleled coverage of manual muscle testing, plus evaluation and treatment of faulty and painful postural conditions. The thoroughly updated Fifth Edition is completely reorganized and has new, expanded treatment and exercise sections in each chapter. Other features include a new section on post-polio syndrome, additional case studies comparing Guillain-Barré to polio muscle tests, a new full-color design, and a first-of-its-kind chart of upper extremity articulations. A bonus Primal Anatomy CD-ROM contains a three-dimensional interactive model of the human body. Students can rotate the model and add or subtract layers of anatomy to strengthen their knowledge.
Product Details
* Amazon Sales Rank: #15018 in Books
* Published on: 2005-02-01
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 560 pages
Customer Reviews
Your requested review3
The book was a good basic text, however, it was not user friendly, difficult to follow. The CD Rom that accompanied the book was basically a waste.
BIBLE FOR MUSCLE TESTING AND ASSESMENT5
Im a undergraduate physiotherapist, and ace certified personal trainer currently working as a personal trainer in india this book was introduced to me by my guru and ever since my prespective towards muscles changed for ever. this is a classic book which alone is enough for a person be it a physio,atheletic trainer,doctor,massage therapist, or personal trainer. the book is in such simple language and with good understandbale picutres sure will be helpful for a rookie and also the a excellent text for refernce i highly recommened this book
A book that has stood the test of time.5
Now in its 5th edition, this book has become "thee" muscle testing book to have. Who's it for? Anyone who has a need to be able to MANUAL muscle test any of the body's muscles. This would include such professionals as doctors, nurses, physical therapists, athletic trainers, personal trainers, etc.
How does the book work? Well, you look up the particular muscle you want to test, look at the picture of the test position, and then simply apply manual pressure to the limb in the instructed direction. If it sounds easy, it is the way this book shows you- included are dozens and dozens of GREAT pictures that show you precisely what to do. So, if you have a need to regularly test muscles, I highly recommend you get this book- it's a little bit more expensive than some of the other muscle testing books, but its the best I've come across so far- in fact it sits right on my desk for reference. Health professionals might also be interested in The Sixty-Second Motivator to help get clients motivated to do their home exercise programs consistently.
Product Description
This renowned classic provides unparalleled coverage of manual muscle testing, plus evaluation and treatment of faulty and painful postural conditions. The thoroughly updated Fifth Edition is completely reorganized and has new, expanded treatment and exercise sections in each chapter. Other features include a new section on post-polio syndrome, additional case studies comparing Guillain-Barré to polio muscle tests, a new full-color design, and a first-of-its-kind chart of upper extremity articulations. A bonus Primal Anatomy CD-ROM contains a three-dimensional interactive model of the human body. Students can rotate the model and add or subtract layers of anatomy to strengthen their knowledge.
Product Details
* Amazon Sales Rank: #15018 in Books
* Published on: 2005-02-01
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 560 pages
Customer Reviews
Your requested review3
The book was a good basic text, however, it was not user friendly, difficult to follow. The CD Rom that accompanied the book was basically a waste.
BIBLE FOR MUSCLE TESTING AND ASSESMENT5
Im a undergraduate physiotherapist, and ace certified personal trainer currently working as a personal trainer in india this book was introduced to me by my guru and ever since my prespective towards muscles changed for ever. this is a classic book which alone is enough for a person be it a physio,atheletic trainer,doctor,massage therapist, or personal trainer. the book is in such simple language and with good understandbale picutres sure will be helpful for a rookie and also the a excellent text for refernce i highly recommened this book
A book that has stood the test of time.5
Now in its 5th edition, this book has become "thee" muscle testing book to have. Who's it for? Anyone who has a need to be able to MANUAL muscle test any of the body's muscles. This would include such professionals as doctors, nurses, physical therapists, athletic trainers, personal trainers, etc.
How does the book work? Well, you look up the particular muscle you want to test, look at the picture of the test position, and then simply apply manual pressure to the limb in the instructed direction. If it sounds easy, it is the way this book shows you- included are dozens and dozens of GREAT pictures that show you precisely what to do. So, if you have a need to regularly test muscles, I highly recommend you get this book- it's a little bit more expensive than some of the other muscle testing books, but its the best I've come across so far- in fact it sits right on my desk for reference. Health professionals might also be interested in The Sixty-Second Motivator to help get clients motivated to do their home exercise programs consistently.
the product detail Product Details
* Amazon Sales Rank: #718649 in Books
* Published on: 2007-09-30
* Original language: English
* Binding: Paperback
* 190 pages
the product detail Product Details
* Amazon Sales Rank: #718649 in Books
* Published on: 2007-09-30
* Original language: English
* Binding: Paperback
* 190 pages
Product Description
A manager who understands the ins and outs of his company's compensation system is more likely to be able to retain his best people, keep them motivated, and ensure that they continue to produce outstanding results. Written by compensation experts at the Hay Group--one of the most respected consulting firms in the world--The Manager's Guide to Rewards reveals how to:
* motivate and keep the best people despite company pay limits * get employees to understand the connection between what they achieve and the bonus or salary increases they are paid * use base salary, short and long-term incentives, benefits, perks, and non-monetary rewards more effectively
Decisions about rewards are not just in the hands of HR professionals. This important book shows that managers have more power than they may think to use rewards creatively and keep their most valuable employees happy and productive.
Product Details
* Amazon Sales Rank: #275077 in Books
* Published on: 2006-09-21
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 256 pages
Editorial Reviews
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
"""This is THE most comprehensive and straightforward book I've seen on how to get the best from your people. The authors have created a definitive resource for line managers -- from beginners to seasoned executives.""
-- Robert A. Eckert, Chairman and CEO, Mattel
""It has been the willingness and ability of our employees to adapt quickly and lead the way that has resulted in P&G's unparalleled growth and success over the past number of years. People are, without question, our most valuable resource. As this book keenly demonstrates, it is every manager's core responsibility -- to their teams and to the company -- to empower, energize, and reward employees in multiple ways that maximize their individual potential.""
-- Filippo Passerini, CIO and Global Business Officer, Procter and Gamble
""The ability to attract, motivate, and retain employees is not an optional skill for line managers, and this book proves it. The authors will orient you and show you how to pull all the reward levers to your advantage.""
-- Anne C. Ruddy, CCP, President, WorldatWork"
Customer Reviews
Must read for both HR and Line Managers doing Total Rewards5
This book is written more for Line Managers, than for HR professionals, but will benefit both when implementing a Total Rewards strategy. The book is tight and as succint as it can be to cover a multifaceted management system in as few pages as it does. It also serves as a reference for any organization that seeks to attract, retain, and motivate the most qualified and capable human capital during the "War for Talent" that is upon us.
Hay Group's use of evidence based research to underscore concepts is a key strength of this book as well.
javascript:void(0)
Product Description
A manager who understands the ins and outs of his company's compensation system is more likely to be able to retain his best people, keep them motivated, and ensure that they continue to produce outstanding results. Written by compensation experts at the Hay Group--one of the most respected consulting firms in the world--The Manager's Guide to Rewards reveals how to:
* motivate and keep the best people despite company pay limits * get employees to understand the connection between what they achieve and the bonus or salary increases they are paid * use base salary, short and long-term incentives, benefits, perks, and non-monetary rewards more effectively
Decisions about rewards are not just in the hands of HR professionals. This important book shows that managers have more power than they may think to use rewards creatively and keep their most valuable employees happy and productive.
Product Details
* Amazon Sales Rank: #275077 in Books
* Published on: 2006-09-21
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 256 pages
Editorial Reviews
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
"""This is THE most comprehensive and straightforward book I've seen on how to get the best from your people. The authors have created a definitive resource for line managers -- from beginners to seasoned executives.""
-- Robert A. Eckert, Chairman and CEO, Mattel
""It has been the willingness and ability of our employees to adapt quickly and lead the way that has resulted in P&G's unparalleled growth and success over the past number of years. People are, without question, our most valuable resource. As this book keenly demonstrates, it is every manager's core responsibility -- to their teams and to the company -- to empower, energize, and reward employees in multiple ways that maximize their individual potential.""
-- Filippo Passerini, CIO and Global Business Officer, Procter and Gamble
""The ability to attract, motivate, and retain employees is not an optional skill for line managers, and this book proves it. The authors will orient you and show you how to pull all the reward levers to your advantage.""
-- Anne C. Ruddy, CCP, President, WorldatWork"
Customer Reviews
Must read for both HR and Line Managers doing Total Rewards5
This book is written more for Line Managers, than for HR professionals, but will benefit both when implementing a Total Rewards strategy. The book is tight and as succint as it can be to cover a multifaceted management system in as few pages as it does. It also serves as a reference for any organization that seeks to attract, retain, and motivate the most qualified and capable human capital during the "War for Talent" that is upon us.
Hay Group's use of evidence based research to underscore concepts is a key strength of this book as well.
javascript:void(0)
Before Read More Product Description
A manager who understands the ins and outs of his company's compensation system is more likely to be able to retain his best people, keep them motivated, and ensure that they continue to produce outstanding results. Written by compensation experts at the Hay Group--one of the most respected consulting firms in the world--The Manager's Guide to Rewards reveals how to:
* motivate and keep the best people despite company pay limits * get employees to understand the connection between what they achieve and the bonus or salary increases they are paid * use base salary, short and long-term incentives, benefits, perks, and non-monetary rewards more effectively
Decisions about rewards are not just in the hands of HR professionals. This important book shows that managers have more power than they may think to use rewards creatively and keep their most valuable employees happy and productive.
Product Details
* Amazon Sales Rank: #275077 in Books
* Published on: 2006-09-21
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 256 pages
Editorial Reviews
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
"""This is THE most comprehensive and straightforward book I've seen on how to get the best from your people. The authors have created a definitive resource for line managers -- from beginners to seasoned executives.""
-- Robert A. Eckert, Chairman and CEO, Mattel
""It has been the willingness and ability of our employees to adapt quickly and lead the way that has resulted in P&G's unparalleled growth and success over the past number of years. People are, without question, our most valuable resource. As this book keenly demonstrates, it is every manager's core responsibility -- to their teams and to the company -- to empower, energize, and reward employees in multiple ways that maximize their individual potential.""
-- Filippo Passerini, CIO and Global Business Officer, Procter and Gamble
""The ability to attract, motivate, and retain employees is not an optional skill for line managers, and this book proves it. The authors will orient you and show you how to pull all the reward levers to your advantage.""
-- Anne C. Ruddy, CCP, President, WorldatWork"
Customer Reviews
Must read for both HR and Line Managers doing Total Rewards5
This book is written more for Line Managers, than for HR professionals, but will benefit both when implementing a Total Rewards strategy. The book is tight and as succint as it can be to cover a multifaceted management system in as few pages as it does. It also serves as a reference for any organization that seeks to attract, retain, and motivate the most qualified and capable human capital during the "War for Talent" that is upon us.
Hay Group's use of evidence based research to underscore concepts is a key strength of this book as well.
javascript:void(0)
Before Read More Product Description
A manager who understands the ins and outs of his company's compensation system is more likely to be able to retain his best people, keep them motivated, and ensure that they continue to produce outstanding results. Written by compensation experts at the Hay Group--one of the most respected consulting firms in the world--The Manager's Guide to Rewards reveals how to:
* motivate and keep the best people despite company pay limits * get employees to understand the connection between what they achieve and the bonus or salary increases they are paid * use base salary, short and long-term incentives, benefits, perks, and non-monetary rewards more effectively
Decisions about rewards are not just in the hands of HR professionals. This important book shows that managers have more power than they may think to use rewards creatively and keep their most valuable employees happy and productive.
Product Details
* Amazon Sales Rank: #275077 in Books
* Published on: 2006-09-21
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 256 pages
Editorial Reviews
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
“…a practical look at compensation issues from the manager’s perspective.”
-- Consulting Magazine
Review
"""This is THE most comprehensive and straightforward book I've seen on how to get the best from your people. The authors have created a definitive resource for line managers -- from beginners to seasoned executives.""
-- Robert A. Eckert, Chairman and CEO, Mattel
""It has been the willingness and ability of our employees to adapt quickly and lead the way that has resulted in P&G's unparalleled growth and success over the past number of years. People are, without question, our most valuable resource. As this book keenly demonstrates, it is every manager's core responsibility -- to their teams and to the company -- to empower, energize, and reward employees in multiple ways that maximize their individual potential.""
-- Filippo Passerini, CIO and Global Business Officer, Procter and Gamble
""The ability to attract, motivate, and retain employees is not an optional skill for line managers, and this book proves it. The authors will orient you and show you how to pull all the reward levers to your advantage.""
-- Anne C. Ruddy, CCP, President, WorldatWork"
Customer Reviews
Must read for both HR and Line Managers doing Total Rewards5
This book is written more for Line Managers, than for HR professionals, but will benefit both when implementing a Total Rewards strategy. The book is tight and as succint as it can be to cover a multifaceted management system in as few pages as it does. It also serves as a reference for any organization that seeks to attract, retain, and motivate the most qualified and capable human capital during the "War for Talent" that is upon us.
Hay Group's use of evidence based research to underscore concepts is a key strength of this book as well.
javascript:void(0)
Product Description
Great management is difficult to see as it occurs. It's possible to see the results of great management, but it's not easy to see how managers achieve those results. Great management happens in one-on-one meetings and with other managers---all in private. It's hard to learn management by example when you can't see it.
You can learn to be a better manager---even a great manager---with this guide. You'll follow along as Sam, a manager just brought on board, learns the ropes and deals with his new team over the course of his first eight weeks on the job. From scheduling and managing resources to helping team members grow and prosper, you'll be there as Sam makes it happen. You'll find powerful tips covering:
* Delegating effectively
* Using feedback and goal-setting
* Developing influence
* Handling one-on-one meetings
* Coaching and mentoring
* Deciding what work to do---and what not to do
* ...and more.
Full of tips and practical advice on the most important aspects of management, this is one of those books that can make a lasting and immediate impact on your career.
Product Details
* Amazon Sales Rank: #17420 in Books
* Published on: 2005-09-19
* Format: Illustrated
* Original language: English
* Number of items: 1
* Binding: Paperback
* 176 pages
Customer Reviews
Greate Management 101 book5
Practical approach to management. This book shows the application of good management practices using real-world scenarios. It is easy to read and written in such a way that you can instantly start applying its concepts in your environment.
Practical Indeed!5
I am very skeptical of most business improvement books and one size fits all methodologies, but I can tell you that this book absolutely shines as a glint of hope in the sea of business improvement noise. As opposed to trying to force a given technique that will apply to everyone in every business, this book provides some very "real" examples that exist in the software development world and some very simple concepts and techniques that can be used. This book is not written like an academic book of problems and solutions, but more of a story based book on a "real world" scenario, which truly solidifies the pragmatic name of the publisher. This pragmatic approach makes the book very easy to read, understand, and ultimately use. I think if you use at least one or two of the techniques presented in this book such as One-on-Ones and Big Visual Charts (BVCs) that the book will have more than paid for itself in terms of the time you will have spent reading it and of course the money!
Excellent Guide for New and Seasoned Managers of Knowledge Workers5
This is an excellent work that guided me though my first formal management experience. The book weaves its lessons into a story which helped you to understand how to apply what you learned. Like many important books, it explains some simple rules that can be difficult to execute in practice. The downside of reading this book is that you may realized that you're not being managed well (or have not been in the past) and you can no longer live in blissful ignorance. All technical managers at all levels should have read a copy of this book. The section on having one on ones by itself is worth the price.
Product Description
Great management is difficult to see as it occurs. It's possible to see the results of great management, but it's not easy to see how managers achieve those results. Great management happens in one-on-one meetings and with other managers---all in private. It's hard to learn management by example when you can't see it.
You can learn to be a better manager---even a great manager---with this guide. You'll follow along as Sam, a manager just brought on board, learns the ropes and deals with his new team over the course of his first eight weeks on the job. From scheduling and managing resources to helping team members grow and prosper, you'll be there as Sam makes it happen. You'll find powerful tips covering:
* Delegating effectively
* Using feedback and goal-setting
* Developing influence
* Handling one-on-one meetings
* Coaching and mentoring
* Deciding what work to do---and what not to do
* ...and more.
Full of tips and practical advice on the most important aspects of management, this is one of those books that can make a lasting and immediate impact on your career.
Product Details
* Amazon Sales Rank: #17420 in Books
* Published on: 2005-09-19
* Format: Illustrated
* Original language: English
* Number of items: 1
* Binding: Paperback
* 176 pages
Customer Reviews
Greate Management 101 book5
Practical approach to management. This book shows the application of good management practices using real-world scenarios. It is easy to read and written in such a way that you can instantly start applying its concepts in your environment.
Practical Indeed!5
I am very skeptical of most business improvement books and one size fits all methodologies, but I can tell you that this book absolutely shines as a glint of hope in the sea of business improvement noise. As opposed to trying to force a given technique that will apply to everyone in every business, this book provides some very "real" examples that exist in the software development world and some very simple concepts and techniques that can be used. This book is not written like an academic book of problems and solutions, but more of a story based book on a "real world" scenario, which truly solidifies the pragmatic name of the publisher. This pragmatic approach makes the book very easy to read, understand, and ultimately use. I think if you use at least one or two of the techniques presented in this book such as One-on-Ones and Big Visual Charts (BVCs) that the book will have more than paid for itself in terms of the time you will have spent reading it and of course the money!
Excellent Guide for New and Seasoned Managers of Knowledge Workers5
This is an excellent work that guided me though my first formal management experience. The book weaves its lessons into a story which helped you to understand how to apply what you learned. Like many important books, it explains some simple rules that can be difficult to execute in practice. The downside of reading this book is that you may realized that you're not being managed well (or have not been in the past) and you can no longer live in blissful ignorance. All technical managers at all levels should have read a copy of this book. The section on having one on ones by itself is worth the price.
Product Description
The blockbuster #1 national bestselling phenomenon is back... not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and in the behavioral sciences, which help readers understand why these apparently simple methods work so well with so many people. The book is brief, the language is simple, and best of all...it works.
Product Details
* Amazon Sales Rank: #36566 in Books
* Published on: 1983-01-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 111 pages
Editorial Reviews
From AudioFile
After a heartfelt introduction by the authors, Eric Conger reads the now famous parable with perfect tempo and emotional pitch. The basic lesson is on how to concisely communicate goals, praise, and correction. Though focused on method, the underlying message is that people want to be managed and tend to flounder when their efforts are not directed and nurtured. The program is a reminder that quality work doesn't happen without organized and disciplined leadership. People need challenging and worthwhile goals, respect, emotional security, and a sense of being part of a community that makes them feel connected and invested. That this shouldn't take huge amounts of time is the key contribution of this audio, which ought to be on everyone's "top 10" list of management guides. T.W. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
About the Author
Kenneth Blanchard, Ph.D., is one of the most recognizable names in American business today. His One Minute Manager® Library has sold over nine million copies worldwide. He is also an award-winning speaker and business consultant.
Spencer Johnson, M.D., is the author of the runaway hit, Who Moved My Cheese?. Eleven million of his books are in print in 26 different languages.
Customer Reviews
Good book for the first time manager5
The OMM presents a set of tools that a manager needs to use to do his or her job well. The book is short and sweet. It gets to the point without wasting time.
Management musts!5
The One Minute Manager is an oldie and a goodie. It's been a fun book to watch over the years as new generations of managers entering the workforce are exposed to it. I recently bought a copy for a new manager that reports to me, and bought the Amazon recommended title Squawk!: How to Stop Making Noise and Start Getting Results along with it.
It turns out Squawk! is a new book that's also for managers, and let's just say I read it while my subordinate was reading The One Minute Manager. I guess you can teach an old dog new tricks. Both are great books and they're short enough that I suggest following Amazon's recommendation and getting them together at a discount.
Great for new leaders4
This book is perfect for the new leader that needs the basics, as well as the seasoned manager just looking to freshen up their skills. It is a must have in any learning library!
Product Description
The blockbuster #1 national bestselling phenomenon is back... not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and in the behavioral sciences, which help readers understand why these apparently simple methods work so well with so many people. The book is brief, the language is simple, and best of all...it works.
Product Details
* Amazon Sales Rank: #36566 in Books
* Published on: 1983-01-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 111 pages
Editorial Reviews
From AudioFile
After a heartfelt introduction by the authors, Eric Conger reads the now famous parable with perfect tempo and emotional pitch. The basic lesson is on how to concisely communicate goals, praise, and correction. Though focused on method, the underlying message is that people want to be managed and tend to flounder when their efforts are not directed and nurtured. The program is a reminder that quality work doesn't happen without organized and disciplined leadership. People need challenging and worthwhile goals, respect, emotional security, and a sense of being part of a community that makes them feel connected and invested. That this shouldn't take huge amounts of time is the key contribution of this audio, which ought to be on everyone's "top 10" list of management guides. T.W. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
About the Author
Kenneth Blanchard, Ph.D., is one of the most recognizable names in American business today. His One Minute Manager® Library has sold over nine million copies worldwide. He is also an award-winning speaker and business consultant.
Spencer Johnson, M.D., is the author of the runaway hit, Who Moved My Cheese?. Eleven million of his books are in print in 26 different languages.
Customer Reviews
Good book for the first time manager5
The OMM presents a set of tools that a manager needs to use to do his or her job well. The book is short and sweet. It gets to the point without wasting time.
Management musts!5
The One Minute Manager is an oldie and a goodie. It's been a fun book to watch over the years as new generations of managers entering the workforce are exposed to it. I recently bought a copy for a new manager that reports to me, and bought the Amazon recommended title Squawk!: How to Stop Making Noise and Start Getting Results along with it.
It turns out Squawk! is a new book that's also for managers, and let's just say I read it while my subordinate was reading The One Minute Manager. I guess you can teach an old dog new tricks. Both are great books and they're short enough that I suggest following Amazon's recommendation and getting them together at a discount.
Great for new leaders4
This book is perfect for the new leader that needs the basics, as well as the seasoned manager just looking to freshen up their skills. It is a must have in any learning library!
Product Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
* Highly practical and informative
* New material which highlights the impact of new technology
* New case studies and examples
Product Details
* Amazon Sales Rank: #1731786 in Books
* Published on: 2003-07-16
* Original language: English
* Number of items: 1
* Binding: Paperback
* 392 pages
Editorial Reviews
Review
'..a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster -- Review
Review
'..a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster
From the Back Cover
Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.
The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the 'knowledge economy'
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
Sunny Crouch is Director of Marketing and Public Affairs at London Docklands Development Corporation.
Matthew Housden is Principal Lecturer and former head of marketing at the University Of Greenwich Business School. He is an examiner and senior consultant with the Institute of Direct Marketing and a tutor and former examiner in International Marketing at the Chartered Institute of Marketing.
Product Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
* Highly practical and informative
* New material which highlights the impact of new technology
* New case studies and examples
Product Details
* Amazon Sales Rank: #1731786 in Books
* Published on: 2003-07-16
* Original language: English
* Number of items: 1
* Binding: Paperback
* 392 pages
Editorial Reviews
Review
'..a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster -- Review
Review
'..a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster
From the Back Cover
Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.
The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the 'knowledge economy'
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
Sunny Crouch is Director of Marketing and Public Affairs at London Docklands Development Corporation.
Matthew Housden is Principal Lecturer and former head of marketing at the University Of Greenwich Business School. He is an examiner and senior consultant with the Institute of Direct Marketing and a tutor and former examiner in International Marketing at the Chartered Institute of Marketing.
Product Description
Set the bar for outstanding performance
A follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:
* Makes it easy for managers to set high performance goals for executives, management, or non-managers employees
* Includes many categories of goals, from revenue and productivity goals to quality and personal development goals • Facilitates the goal-setting process across the organization
* Includes a guide to writing a performance plan for any employee
Featuring hundreds of ready-to-use performance goals, this practical job aid makes it simple for managers to set the bar for outstanding future results.
Product Details
* Amazon Sales Rank: #16058 in Books
* Published on: 2004-03-02
* Original language: English
* Number of items: 1
* Binding: Paperback
* 175 pages
Editorial Reviews
From the Back Cover
Set Effective Performance Goals for Your People--Just Look Up the Right Phrase!
In their previously published, top-selling book Perfect Phrases for Performance Reviews, Robert Bacal and Douglas Max described past employee performance. In Perfect Phrases for Setting Performance Goals, Bacal and Max go a step further with hundreds of precisely-worded future performance goals. Use these "perfect phrases" in the context of an annual performance review to let your people know what is expected of them in the coming year, or use them in regular "performance planning" meetings to:
* Focus your people on the most important parts of their jobs.
* Clearly communicate your expectations
* Align employee goals with organizational priorities
* Improve productivity and morale in the workplace
* Reduce disagreements during performance reviews
* Raise the bar for performance
You will find ready-to-use performance goals for both managers and employees, in many categories including sales and profit goals, quality and productivity goals, on-time performance personal development goals, and much more. This practical job aid makes it easy for managers to raise the performance bar, and focus their people on the organization's top priorities.
About the Author
Douglas Max is managing director of LR Communications, a firm that conducts on-site seminars in writing and presentation skills. He lives in Berkley Heights, New Jersey.
Robert Bacal is author of Managing Performance and The Complete Idiot's Guide to Consulting. His performance management website, work911.com, is visited by thousands of people every month. He lives in Winnipeg.
Customer Reviews
There are better books available3
I was hoping this would take the "Effective Phrases for Performance Appraisals" a little bit further in content. Unfortunately, it didn't deliver like I had expected. I consult other aids before this one.
helped my wife a lot4
we bought this and 2 other related books to help my wife with her employee performance reviews. before i use to just help her out but since her team grew and our schedules were just to hectic, i didn't have time to help her out. so this and the two other related books helped a lot.
BJH4
This is a very helpful book when you need to write your own perfomance objectives. It is also useful if you are a manger writing objectives for your staff.
Product Description
Set the bar for outstanding performance
A follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:
* Makes it easy for managers to set high performance goals for executives, management, or non-managers employees
* Includes many categories of goals, from revenue and productivity goals to quality and personal development goals • Facilitates the goal-setting process across the organization
* Includes a guide to writing a performance plan for any employee
Featuring hundreds of ready-to-use performance goals, this practical job aid makes it simple for managers to set the bar for outstanding future results.
Product Details
* Amazon Sales Rank: #16058 in Books
* Published on: 2004-03-02
* Original language: English
* Number of items: 1
* Binding: Paperback
* 175 pages
Editorial Reviews
From the Back Cover
Set Effective Performance Goals for Your People--Just Look Up the Right Phrase!
In their previously published, top-selling book Perfect Phrases for Performance Reviews, Robert Bacal and Douglas Max described past employee performance. In Perfect Phrases for Setting Performance Goals, Bacal and Max go a step further with hundreds of precisely-worded future performance goals. Use these "perfect phrases" in the context of an annual performance review to let your people know what is expected of them in the coming year, or use them in regular "performance planning" meetings to:
* Focus your people on the most important parts of their jobs.
* Clearly communicate your expectations
* Align employee goals with organizational priorities
* Improve productivity and morale in the workplace
* Reduce disagreements during performance reviews
* Raise the bar for performance
You will find ready-to-use performance goals for both managers and employees, in many categories including sales and profit goals, quality and productivity goals, on-time performance personal development goals, and much more. This practical job aid makes it easy for managers to raise the performance bar, and focus their people on the organization's top priorities.
About the Author
Douglas Max is managing director of LR Communications, a firm that conducts on-site seminars in writing and presentation skills. He lives in Berkley Heights, New Jersey.
Robert Bacal is author of Managing Performance and The Complete Idiot's Guide to Consulting. His performance management website, work911.com, is visited by thousands of people every month. He lives in Winnipeg.
Customer Reviews
There are better books available3
I was hoping this would take the "Effective Phrases for Performance Appraisals" a little bit further in content. Unfortunately, it didn't deliver like I had expected. I consult other aids before this one.
helped my wife a lot4
we bought this and 2 other related books to help my wife with her employee performance reviews. before i use to just help her out but since her team grew and our schedules were just to hectic, i didn't have time to help her out. so this and the two other related books helped a lot.
BJH4
This is a very helpful book when you need to write your own perfomance objectives. It is also useful if you are a manger writing objectives for your staff.
Product Description
501 Synonyms and Antonym Questions is designed to help students prepare for the verbal sections of most assessment and entrance exams. The book increases a student's vocabulary and refines their knowledge of words, bringing about higher standardized test scores and more effective verbal and written communication. Questions in this book prepare students for the synonym and antonym problems found on most standardized tests-including high school entrance exams, the SAT, civil service exams, and the GRE. The book increases in difficulty as students move through each exercise. All answers are explained, featuring short definitions and terms that clarify word meanings and their opposites for effective studying and positive reinforcement.
Product Details
* Amazon Sales Rank: #217320 in Books
* Published on: 2002-08-25
* Original language: English
* Number of items: 1
* Binding: Paperback
* 128 pages
Product Description
501 Synonyms and Antonym Questions is designed to help students prepare for the verbal sections of most assessment and entrance exams. The book increases a student's vocabulary and refines their knowledge of words, bringing about higher standardized test scores and more effective verbal and written communication. Questions in this book prepare students for the synonym and antonym problems found on most standardized tests-including high school entrance exams, the SAT, civil service exams, and the GRE. The book increases in difficulty as students move through each exercise. All answers are explained, featuring short definitions and terms that clarify word meanings and their opposites for effective studying and positive reinforcement.
Product Details
* Amazon Sales Rank: #217320 in Books
* Published on: 2002-08-25
* Original language: English
* Number of items: 1
* Binding: Paperback
* 128 pages
