Fons Trompenaars, Peter Woolliams"Business Across Cultures (Culture for Business Series)"
Publisher: Capstone | PDF | 368 Pages | Publication Date: 2004-03-05 | ISBN 1841124745 | 2.3MB
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
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