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Posted: January 18th, 2009, 6:51pm CET by SRUTHIN
Product Description
Conservation of architecture - and the conversation of modern architecture in particular - has assumed new challenges. Rather than attempting to return a modern building to its resumed original state, the challenge of these proceedings is to revalue the essence of the manifold manifestations of modern architecture and redefine its meanings in a rapidly changing world of digital revolution, worldwide mobility and environmental awareness. This volume aims to provide a variety of platforms for the exchange of ideas and experience.
A large, international group of architects, historians, scholars, preservationists and other parties involved in the processes of preserving, renovating and transforming modern buildings has been invited to investigate the paradox of the modern monument, and to reflect on the manifold dilemmas of change and continuity. The general theme is elaborated through five sub-themes. The sub-theme ‘Change and Continuity’ addresses the tensions between change and continuity from a historical-theoretical perspective. ‘Restructuring Cities and Landscapes’ focuses on the larger scale of city and landscape, while ‘Shifts in Programme and Flexibility’ draws attention to the scale of the building or building complex, and questions limits of re-use and flexibility. The fourth sub-theme deals with education and the fifth sub-theme ‘Progress, Technology and Sustainability’ considers specific issues of techniques and materials.
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Posted: January 18th, 2009, 6:50pm CET by SRUTHIN

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This book provides readers with a solid introduction to the theoretical and practical aspects of Kalman filtering. It has been updated with the latest developments in the implementation and application of Kalman filtering, including adaptations for nonlinear filtering, more robust smoothing methods, and developing applications in navigation. All software is provided in MATLAB, giving readers the opportunity to discover how the Kalman filter works in action and to consider the practical arithmetic needed to preserve the accuracy of results.
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Posted: January 18th, 2009, 6:49pm CET by SRUTHIN

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A serious source of information for those looking to reverse engineer business deals
It’s clear from the current turbulence on Wall Street that the inner workings of its most complex transactions are poorly understood. Wall Street deals parse risk using intricate legal terminology that is difficult to translate into an analytical model. Reverse Engineering Deals on Wall Street: A Step-By-Step Guide takes readers through a detailed methodology of deconstructing the public deal documentation of a modern Wall Street transaction and applying the deconstructed elements to create a fully dynamic model that can be used for risk and investment analysis.
Appropriate for the current market climate, an actual residential mortgage backed security (RMBS) transaction is taken from prospectus to model by the end of the book. Step by step, Allman walks the reader through the reversing process with textual excerpts from the prospectus and discussions on how it directly transfers to a model. Each chapter begins with a discussion of concepts with exact references to an example prospectus, followed by a section called “Model Builder,” in which Allman translates the theory into a fully functioning model for the example deal. Also included is valuable VBA code and detailed explanation that shows proper valuation methods including loan level amortization and full trigger modeling.
Aside from investment analysis this text can help anyone who wants to keep track of the competition, learn from others public transactions, or set up a system to audit one’s own models.
Keith A. Allman (New York, NY) is a structured finance professional with a specialization in analytics and modeling, and the author of Modeling Structured Finance Cash Flows with Microsoft Excel (978-0-470-04290-8), from Wiley.
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Posted: January 18th, 2009, 6:49pm CET by SRUTHIN
Harold Davis, "Visual Basic .NET Programming" Sybex | 2002-04-12 | ISBN: 0782140386 | 544 pages | PDF | 8,8 MB
With the introduction of Visual Basic .NET, VB is now a complete object-oriented language, letting programmers access the full power of the Windows platform while enabling them to build reliable and robust web solutions.
It doesn't matter if you're new to programming or just to VB.NET, Visual Basic .NET Programming gets you up and running with the new version and offers a comprehensive introduction to Windows and web application development. From language fundamentals to ADO.NET, XML, and Web Services, Harold Davis's thoughtful approach emphasizes meaningful tasks that tie in with VB.NET's principal strengths. For example, you'll learn to build a Web Service, implement XML support, and use object-oriented techniques without getting mired in theory but also without sacrificing the understanding you need to apply your skills in new situations.
Much of the book is devoted to Windows application development, covering new ways to program standard elements, as well as emphasizing Visual Basic's new programming features. Want to build a desktop program with an oval interface? Want to create robust class libraries, components, and controls? Implement printing as a program feature? Start and stop a service? Every chapter provides solid examples that will help you learn the language and, more importantly, create effective applications with it.
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Posted: January 18th, 2009, 6:48pm CET by SRUTHIN
Norberto Majlis "The Quantum Theory of Magnetism (Second Edition)" World Scientific Publishing Company | 2007-09-06 | ISBN: 9812567925 | 392 pages | PDF | 2,5 MB
This advanced level textbook is devoted to the description of systems which show ordered magnetic phases. A wide selection of topics is covered, including a detailed treatment of the mean-field approximation as the main paradigm for the phenomenological description of phase transitions. The book discusses the properties of low-dimensional systems and uses Green's functions extensively after a useful mathematical introduction. A thorough presentation of the RKKY and related models of indirect exchange is also featured, and a chapter on surface magnetism, rarely found in other textbooks, adds to the uniqueness of this book. For the second edition, three new chapters have been added, namely on magnetic anisotropy, on coherent magnon states and on local moments. Additionally, the chapter on itinerant magnetism has been enlarged by including a section on paramagnons.
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Posted: January 18th, 2009, 6:47pm CET by SRUTHIN
Rebecca Corfield, "Preparing the Perfect CV: How to Make a Great Impression and Get the Job You Want" Kogan Page | 2007-01 | ISBN: 0749448555 | 136 pages | PDF | 1,2 MB
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Posted: January 18th, 2009, 6:47pm CET by SRUTHIN
Moira Stephen, "Presentations with PowerPoint: Learning Made Simple" Butterworth-Heinemann | 2006-09-25 | ISBN: 0750681888 | 128 pages | PDF | 4,4 MB
This handy textbook covers all you need to know to get started using Powerpoint for presentations.
Learning Made Simple books give you skills without frills. They are matched to the main qualifications, and written by experienced teachers and authors to make often tricky subjects simple to learn. Every book is designed carefully to provide bite-sized lessons matched to your needs.
Learning Made Simple titles provide both a new colourful way to study and a useful adjunct to any training course. Using full colour throughout, and written by leading teachers and writers, Learning Made Simple books will help readers learn new skills and develop their talents.
Whether studying at college, training at work, or reading at home, aiming for a qualification or simply getting up to speed, Learning Made Simple books will give you the advantage of easy, well-organised training materials in a handy volume with two or four-page sections for each topic for ease of use.
*First class handbooks for first-class learning
*Learning Made Simple, a colourful approach to support self-study and training courses alike
*Written by experienced trainers for inexperienced learners to succeed, matched to main qualifications
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Posted: January 18th, 2009, 6:46pm CET by SRUTHIN
Tony Redmond's Microsoft Exchange Server 2003: with SP1 (HP Technologies) Digital Press | ISBN: 155558330X | 2004-09-30 | PDF | 1008 pages | 11 Mb
With over 40% new and revised material throughout the book, this updated version provides thorough coverage of implementation, migration and management issues for Exchange 2000 and 2003, all backed up by best practices developed by HP, Microsofts only world-wide Prime Integrator for Exchange.
The best and most comprehensive coverage of Exchange from the Chief Technology Officer of HP Services, Microsofts only worldwide Prime Integrator for Windows and Exchange.
- With over 40% new and revised material throughout the book, this updated version provides thorough coverage of implementation, migration and management issues for Exchange 2000 and 2003, all backed up by best practices developed by HP, Microsoft's only world-wide Prime Integrator for Exchange.
- New coverage of Exchange Intelligent Message Filter
- Revised and updated coverage of best practices for the design, deployment, and operation of Exchange 2003
- Comprehensive treatment of major issues facing email deployments, including anti-virus and anti-spam techniques
- Review of Microsoft's future strategy for Exchange since dropping the Kodiak approach
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Posted: January 18th, 2009, 6:45pm CET by SRUTHIN
Shunlin Liang, "Advances in Land Remote Sensing: System, Modeling, Inversion and Application" Springer | 2008-05-08 | ISBN: 1402064497 | 498 pages | PDF | 38,2 MB
This book collects the review papers from both technical sessions and three discussion panels of the 9th International Symposium on Physical Measurements and Signatures in Remote Sensing (ISPMSRS). It systematically summarizes the past achievements and identifies the frontier issues as the research agenda for the near future. It covers all aspects of land remote sensing, from sensor systems, physical modeling, inversion algorithms, to various applications. The papers on remote sensing system evaluate the capabilities of different sensor systems for estimating key land surface variables and how they can best be improved and integrated effectively in the future. Papers on modeling and inversion review the state-of-the-art methodologies on physical modeling and the inversion algorithms for estimating a series of land surface variables. The papers on remote sensing application assess the current status of various applications and discuss how better to bridge the development of remote-sensing science and technology and practical applications. Representing the community effort and contributed by a team of international leading experts, this indispensable reference book for graduate students and practitioners of remote sensing also aids those engaged in academic research, government and industry.
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Posted: January 18th, 2009, 6:44pm CET by SRUTHIN
Richard Blair, Jonathan Crossland, Matthew Reynolds, Thearon Willis, "Beginning VB.NET" Wrox | 2002-08-22 | ISBN: 0764543849 | 888 pages | PDF | 5,6 MB
Visual Basic .NET is the latest version of the most widely used programming language in the world, popular with professional developers and complete beginners alike. This book will teach you Visual Basic .NET from first principles. You'll quickly and easily learn how to write Visual Basic .NET code and create attractive windows and forms for the users of your applications. To get you started on the road to professional development, you'll also learn about object-oriented programming, creating your own controls, working with databases, creating menus, and working with graphics.
This second edition has been thoroughly tested on the full release version of .NET. The book is written in the proven Wrox beginning style with clear explanations and plenty of code samples. Every new concept is explained thoroughly with Try It Out examples and there are end-of-chapter questions to test yourself.
In this book, you will learn how to
Install Visual Basic .NET
Write Visual Basic .NET code
Understand what the .NET Framework is and why it's important
Control the flow through your application with loops and branching structures
Create useful windows and screens
Create your own menus
Gain a complete understanding of object-oriented programming
Work with graphics
Create your own controls
Access databases with ADO.NET
Create applications for the Web
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Posted: January 18th, 2009, 6:44pm CET by SRUTHIN
David Pimentel, "Biofuels, Solar and Wind as Renewable Energy Systems: Benefits and Risks" Springer | 2008-09-01 | ISBN: 1402086539 | 506 pages | PDF | 8.9 MB
With shortages of fossil energy, especially oil and natural gas, and heavy biomass energy use occurring in both developed and developing countries, a major focus has developed worldwide on renewable energy systems. Renewable energy systems include wind power, biomass, photovoltaics, hydropower, solar thermal, thermal ponds, and biogas.
Currently, a heavy focus is on biofuels made from crops, such as corn, sugarcane, and soybeans, for use as renewable energy sources. Wood and crop residues also are being used as fuel. Though it may seem beneficial to use renewable plant materials for biofuel, the use of crop residues and other biomass for biofuels raises many concerns about major environmental problems, including food shortages and serious destruction of vital soil resources.
All renewable energy systems need to be investigated because humankind has only about 40 years of oil and gas reserves remaining. There is a 50 to 100 year supply of coal resources in the ground, but coal will become increasingly difficult to extract and will greatly increase the global warming threat.
Serious energy conservation and research on viable renewable energy technologies are needed. This book considers the effectiveness and economics of several renewable energy technologies of current interest, including biofuels, solar and wind.
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Posted: January 18th, 2009, 6:43pm CET by SRUTHIN
Lynda.com Photoshop CS4 For Photographers Creative Effects DVD | 1.4 GBIn Photoshop CS4 for Photographers: Creative Effects, Chris Orwig flexes the muscles of this powerful program to create unique and eye-catching photographic effects. A passionate photographer, Chris demonstrates how to enhance images through adding light for emphasis, adding drop and directional shadows, and using motion blur and film grain creatively. He also covers how to add a distressed look to create a vintage-style photograph, use infrared and solarization, apply creative layer blending, and much more. The course culminates with a step-by-step look at some real-world projects that utilize the techniques. Exercise files accompany the course.
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Posted: January 18th, 2009, 6:43pm CET by SRUTHIN
Lori L. Silverman "Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results" Jossey-Bass | 2006-10-13 | ISBN: 0787982709 | 320 pages | PDF | 1,3 MB
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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Posted: January 18th, 2009, 6:42pm CET by SRUTHIN
New Scientist magazine - 17th January 2009 PDF | English | 5.3 MB
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Posted: January 18th, 2009, 6:41pm CET by SRUTHIN
Climate Change and Economic Development: SEA Regional Modelling and Analysis By Sardar M.N. Islam, Jamie Sanderson Publisher: Palgrave Macmillan 2007 | 208 Pages | ISBN: 0230542794 | PDF | 1.4 MB
The impacts of climate change on economic development have the potential to be unevenly distributed around the globe. This book focuses on South East Asia with respect to the economics of climate change and the relationship between climate change and economic development. The book examines the region's vulnerability to the impacts of climate change, forecasts the environmental and economic outcomes for the region arising from its vulnerability and also the opportunities these factors provide for policy actions towards alleviating climate change vulnerability, particularly through adaptation.
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Posted: January 18th, 2009, 6:40pm CET by SRUTHIN
Игорь Шапошников "Web-сервисы Microsoft .NET" БХВ-Петербург, 2002 | 334 стр. | ISBN 5941571992 | DjVu | 15.30Mb
Книга посвящена одной из самых интересных частей новой технологии Microsoft .NET - разработке XML Web-сервисов. Рассматриваются основные приемы создания Web-сервисов, вопросы интеграции их с серверами баз данных на основе технологии ADO.NET, процедуры создания распределенных приложений на базе Web-сервисов, а также применение XML Web-сервисов на практике. Приводятся сведения о языках WSDL и SOAP, с помощью которых осуществляется разработка сервисов и клиентских приложений. Книга насыщена большим количеством авторских примеров действующих Web-сервисов с подробными комментариями.
Для программистов, разработчиков и администраторов Web-сайтов.
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Posted: January 18th, 2009, 6:39pm CET by SRUTHIN
Serif Europe Ltd, «Webplus X2 User Guide» ISBN: 1906471282 | 2008-06 | PDF | 352 pages | 2.7 MB Edit Del
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Posted: January 18th, 2009, 6:38pm CET by SRUTHIN
Guiding Your Teenager with Special Needs Through the Transition from School to Adult Life: Tools for Parents By Mary Korpi Publisher: Jessica Kingsley Pub 2007 | 144 Pages | ISBN: 1843108747 | PDF | 1.3 MB
Guiding Your Teenager with Special Needs through the Transition from School to Adult Life is an excellent resource for both parents and educators who support young adults as they exit the special education school system. Concisely and accessibly written, the content is applicable to people with different types of challenges and levels of ability.
The first part of the book explains how families can adapt everyday routines in order to encourage the development of essential life skills the child will need as he matures. It outlines the application of person-first planning in all aspects of the child's life.
The second section is an overview of adult programs including: adult day programs, college, employment and residential and recreational opportunities. It includes critical information regarding eligibility requirements, financial support and legal concerns.
The information in this book will facilitate the design of an effective transition plan that will help teenagers develop realistic adult goals that support their unique interests and skills.
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Posted: January 18th, 2009, 6:38pm CET by SRUTHIN
John Zietlow, Jo Ann Hankin, Alan G. Seidner, "Cash & Investment Management for Nonprofit Organizations" Wiley | 2007-04-27 | ISBN: 0471741655 | 456 pages | PDF | 2,7 MB
The book every nonprofit financial officer needs
Relevant for both large and small nonprofit organizations, Cash & Investment Management for Nonprofit Organizations effectively brings practical clarity to a potentially complicated topic, and explains how to use the best available methods and tools to help your organization achieve and maintain financial strength. This must-have book equips readers with a road map toward sound financial structure and strong internal controls, expertly offering helpful advice on everything financial officers need to know, including:
*Knowing the appropriate financial target for your organization
*The measures you can use to monitor and manage your organization's liquidity
*Preserving your organization's financial integrity through internal controls
*How to tap sources of cash to improve your cash flow
*Making the most of your greatest potential ally in managing cash--your banking partner
*Mobilizing and controlling cash
*Disbursing cash efficiently while averting fraud
*Harnessing information technology (IT) to better accomplish cash and investment management
*Investing policies and practices for cash reserves
*Investing policies and practices for endowments and other long-term investment purposes
Written by financial professionals for financial professionals, Cash & Investment Management for Nonprofit Organizations provides essential tips and proven financial methods for improving and benchmarking your organization's practices. Discover how to become more effective in keeping your nonprofit financially healthy with the techniques and tools in Cash & Investment Management for Nonprofit Organizations.
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Posted: January 18th, 2009, 6:37pm CET by SRUTHIN
Jeremy Cioara, Michael J. Cavanaugh, Kris A. Krake, "CCNA Voice Official Exam Certification Guide (640-460 IIUC)" Cisco Press | 2008-11-17 | ISBN: 1587202077 | 576 pages | PDF | 24,7 MB
CCNA Voice Official Exam Certification Guide is a best of breed Cisco exam study guide that focuses specifically on the objectives for the CCNA Voice IIUC 640-460 exam. Senior voice instructors and network engineers Jeremy Cioara, Michael Cavanaugh, and Kris Krake share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics.
CCNA Voice Official Exam Certification Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and allow you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks sections help drill you on key concepts you must know thoroughly.
Well-regarded for its level of detail, assessment features, and challenging review questions and exercises, this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time.
CCNA Voice Official Exam Certification Guide is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com/go/authorizedtraining.
The official study guide helps you master all the topics on the IIUC exam, including
Connecting IP phones to the LAN infrastructure
Cisco Unified CME installation
Cisco Unified CME IP phone configuration
Cisco Unified CME voice productivity features
Gateway and trunk concepts and configuration
Cisco Unity Express concepts and configuration
Smart Business Communications System
Configuring and maintaining the UC500 for voice
Master IIUC 640-460 exam topics with the official study guide
Assess your knowledge with chapter-opening quizzes
Review key concepts with Exam Preparation Tasks
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Posted: January 18th, 2009, 6:36pm CET by SRUTHIN
Infrastucture and Trade In Asia By Douglas H. Brooks, Jayant Menon Publisher: Edward Elgar Pub 2008-11 | 240 Pages | ISBN: 1847209416 | PDF | 1.3 MB
Analysis of infrastructure's role in facilitating international trade and consequently regional economic integration is still rudimentary. This original book fills that knowledge gap by exploring relevant concepts, measurement issues, aspects of the implementation of trade-related infrastructure facilities and their impacts on poverty, trade, investment and macroeconomic balances.
Continuing the series of books produced in association with the Asian Development Bank Institute, this study explores the virtuous cycle of infrastructure investment, trade expansion and economic growth in developing Asia. Issues relating infrastructure, both hard and soft, to trade facilitation and trade costs are defined and examined, and the role of infrastructure in regional cooperation to enhance intraregional trade is analysed. Empirical estimates of trade costs in Asia suggest there is significant room for infrastructure to lower those costs further. By approaching the infrastructure-trade nexus at the regional level through cooperative activities, this study shows it is possible to increase the range of policy options and risk management opportunities.
Infrastructure and Trade in Asia will be of interest to trade and infrastructure policymakers, academics at graduate and above levels involved in economic development and Asian studies as well as those in the development community interested in regional cooperation and integration.
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Posted: January 18th, 2009, 6:36pm CET by SRUTHIN
Anthony Borelli, Greg Holden, "Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond" Wiley | 2007-04-13 | ISBN: 0470100346 | 253 pages | PDF | 4 MB
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
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Posted: January 18th, 2009, 6:35pm CET by SRUTHIN
Scott Newman, "Django 1.0 Template Development" Packt Publishing Limited | ISBN: 1847195709 | 15 Dec 2008 | 272 pages | PDF | 4.2MB
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Posted: January 18th, 2009, 6:34pm CET by SRUTHIN
Self-Assembled Nanomaterials I : Nanofibers (Advances in Polymer Science Volume 219) Publisher: Springer | ISBN: 3540851028 | 2008 | Pages: 185 | PDF | 5.2 MB
Nanotechnology is the creation of useful materials, devices, and systems through the control of matter on the nanometer-length scale. This takes place at the scale of atoms, molecules, and supramolecular structures. In the world of chemistry, the rational design ofmolecular structures and optimized control of self-assembly conditions have enabled us to control the resultant self-assembled morphologies having 1 to 100-nm dimensions with singlenanometer precision. This current research trend applying the bottom-up approach to molecules remarkably contrasts with the top-down approach in nanotechnology, in which electronic devices are miniaturizing to smaller than 30 nm. However, even engineers working with state-of-the-art computer technology state that maintaining the rate of improvement based on Moore’s law will be the most difficult challenge in the next decade.
Contents
Self-Assembly of Supramolecular Nanofibers
N.Kimizuka
Self-Assembled Peptide Nanofibers
N.Higashi ·T.Koga
Self-Assembled Nanofibers and Related Nanostructures fromMolecular Rods
B.-K.Cho·H.-J.Kim·Y.-W.Chung·B.-I.Lee ·M.Lee
Functional Self-Assembled Nanofibers by Electrospinning
A.Greiner · J.H.Wendorff
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Posted: January 18th, 2009, 6:34pm CET by SRUTHIN
Peter Smith, «The Fundamentals of Piping Design» Gulf Publishing Company | ISBN: 1933762047 | 2007-04-01 | PDF | 240 pages | 11.58 MB
Written for the piper and engineer in the field, this volume fills a huge void in piping literature since the "Rip Weaver" books of the 90s were taken out of print. Focussing not only on Auto CAD, but also on other computer-aided design programmes as well and manual techniques not found anywhere else, the book covers the entire spectrum of needs for the piping engineer. Covering general piping systems, this basic guide for the piping engineer offers standards in practices for covered in the original "Rip Weaver" series. It is the perfect introduction to the design of piping systems, various processes and the layout of pipe work connecting the major items of equipment for the new hire, the engineering student and the veteran engineer needing a reference.
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Posted: January 18th, 2009, 2:17am CET by SRUTHIN

CompTIA Security+ Deluxe Study Guide
Product Description
CompTIA Security+ Deluxe Study Guide gives you complete coverage of the Security+ exam objectives with clear and concise information on crucial security topics. Learn from practical examples and insights drawn from real-world experience and review your newly acquired knowledge with cutting-edge exam preparation software, including a test engine and electronic flashcards. Find authoritative coverage of key topics like general security concepts, communication security, infrastructure security, the basics of cryptography and operational and organizational security. The Deluxe edition contains a bonus exam, special Security Administrators’ Troubleshooting Guide appendix, and 100 pages of additional hands-on exercises.
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Posted: January 18th, 2009, 2:16am CET by SRUTHIN

Teach Yourself VISUALLY MacBook Air
Product Description
The foundation of Teach Yourself VISUALLY MacBook Air is “to read less, learn more.” In this book the focus is on the visual approach to learning—maximum illustrations with minimum text–to show visual learners how to get up and running with their sleek new laptop. The book includes topics of keen interest to new MacBook Air users, such as configuring and using the new multi-touch trackpad, installing applications from CDs/DVDs inserted in other Macs, and personalizing their MacBook Air. Teach Yourself VISUALLY MacBook Air covers all the vital information and provides the help and support visual learners need it’s like having a Mac expert showing them the fast and easy way to get up to speed.
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Posted: January 18th, 2009, 2:16am CET by SRUTHIN

Search Engine Marketing
Product Description
Leverage today’s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
Track and measure both digital and traditional marketing with analytics
- Define and use KPIs to manage campaigns and channels for maximum profitability
- Employ SEO strategies to increase leads, conversions, and sales
- Understand how website architecture, keywords, tags, and sitemaps affect search results
- Use PPC to place ads in search engines, radio, TV, and newspapers
- Get hands-on strategies for maximizing Google Analytics and Google AdWords
About the Author
Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.
Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.
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Posted: January 18th, 2009, 2:14am CET by SRUTHIN

Active Mining
The need for collecting relevant data sources, mining useful knowledge from different forms of data sources and promptly reacting to situation change is ever increasing. Active mining is a collection of activities each solving a part of this need, but collectively achieving the mining objective through the spiral effect of these interleaving three steps. This book is a joint effort from leading and active researchers in Japan with a theme about active mining and a timely report on the forefront of data collection, user-centered mining and user interaction/reaction. It offers a contemporary overview of modern solutions with real-world applications, shares hard-learned experiences, and sheds light on future development of active mining.
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