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Posted: March 25th, 2009, 1:07pm CET by SRUTHIN
Paul Fifield, "Marketing Strategy Masterclass: Implementing Market Strategies" Butterworth-Heinemann | 2008 | ISBN: 0750686316 | 628 pages | PDF | 4,9 MB
This is a highly structured and fully developed practical companion to Fifield's successful Marketing Strategy- now entering its third edition. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Taking the same underlying format as Marketing Strategy the book does not cover the 'corporate/business strategy' content (which takes up Part 2 of the earlier title) but focuses overwhelmingly on the practical details of using a real strategy model (SCORPIO) to develop a plan.
The book will be in three parts all based on how to research, create and then activate a strategic market plan. Great emphasis is placed on the clarity of the planning model- used internationally with major companies and refined over many years. Important elements for the user of the book will be the use of-
* Questionnaires and feedback techniques
* Templates that can be used to create real plans as the user works through
the model
* A huge range of FAQs that stimulate and support thinking based on
widespread company experience
This is a real and practical masterclass for serious executives and students, to be used alongside Strategic Marketing or independently.
* Linked to the author's highly successful and influential Marketing
Strategy title- recently published in it's 3rd edition
* Highly practical approach written by a widely published advisor to
major international businesses who also holds a senior academic post
* Based on the unique SCORPIO model supported by 20 years of use in the
international strategy market
* All the tabular, template, diagrammatic and questionnaire materials will be available to users in electronic form
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Posted: March 25th, 2009, 1:06pm CET by SRUTHIN
Dorothy E Leidner (Editor), Tim Kayworth, "Global Information Systems: The Implications of Culture for IS Managment" Butterworth-Heinemann | 2008 | ISBN: 0750686480 | 496 pages | PDF | 1,4 MB
Information technology has had a major impact on individuals, organizations and society over the past 50 years. There are few organizations that can afford to ignore IT and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems (IS) changes - from structured, routine support to ad hoc, complex enquiries at the highest levels of management. Global Information Systems aims to present the many complex and inter-related issues associated with culture in the management of information systems.
The editors have selected a wide range of contemporary articles from leading experts in North America and Europe that represent a wide variety of different national and cultural environments. They offer valid explanations for, rather than simply pointing out cultural differences in articles that cover a variety of national cultures, including: China, Egypt, Finland, Hong Kong, Hungary, India, Jamaica, Peru South Korea, Kuwait, Mexico, Singapore, Sweden, the United Arab Emirate, the UK, and the US.
* Provides students with insight into managing global firms and IT workforce
* Contributions are carefully selected from universities of world renown and is supported by helpful introductions for each paper
* Reflects current trends and debates around Global IS
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Posted: March 25th, 2009, 1:05pm CET by SRUTHIN
Leonard G. Gomella, Steven A. Haist - Clinician's Pocket Drug Reference 2008 McGraw-Hill | 2008 | ISBN: 0071496254 | Pages: 288 | PDF | 1.37 MB
Proving that sometimes less is more, this super-concise guide includes more than one thousand commonly used medications along with essential data on their selection and administration. Organized alphabetically by generic drug name, CPDR covers common use, mechanisms of action, dosage, cautions, contraindications, dosing information, and side effects.
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Posted: March 25th, 2009, 1:04pm CET by SRUTHIN
Rosalind Latiner Raby, Edward J. Valeau, "Community College Models: Globalization and Higher Education Reform" Springer | 2009-04-01 | ISBN: 1402094760 | 636 pages | PDF | 5,4 MB
Increasingly, students worldwide are seeking post-secondary education to acquire new skill-sets and credentials. There is an explosion of community college models that provide educational opportunities and alternative pathways for students who do not fit the traditional higher educational profile.
This book focuses on economic models to help local and national economies develop strong workforce training, humanitarian models to bring about social mobility and peace, transformative models to help institutions expand and keep up with societal needs, and newly created models that respond to the educational and training needs of a constantly changing world. These models seek to capture the imagination of those who are committed to learning about what works in higher education and in particular, the impact community college models are having on the changing nature of world social, political and economic landscapes.
With contributors representing 30 countries, this book presents an international perspective.
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Posted: March 25th, 2009, 1:03pm CET by SRUTHIN
Luis Santos Pereira, Ian Cordery, Iacovos Iacovides, "Coping with Water Scarcity: Addressing the Challenges" Springer | 2009-04 | ISBN: 1402095783 | 382 pages | PDF | 17 MB
One of the main problems confronting the world of the 21st Century is a shortage of water. There is already severe scarcity in many regions of the world, causing tremendous problems for local populations and indeed entire societies. There is insufficient water available for the production of food to alleviate poverty and starvation; the lack of water hampers industrial, urban and tourism development, forcing restrictions on other sectors, especially agriculture; health problems arise as the deterioration of ground and surface waters favours water-borne diseases, which flourish in the absence of decent water distribution and sewerage systems. Water conflicts still arise in areas under stress, while water for nature has become a vanishing priority in such zones.
This book is a guide to the establishment of regional and/or local guidelines for developing and implementing new ideas for coping with water scarcity. The basic premise underlying the book is that water scarcity will persist, so personal, human and society-wide skills will be needed to cope with it while living in harmony with the necessary environmental constraints. The book provides basic information to assist decision makers, water managers, engineers, agronomists, social scientists and other professions (and their students) in formulating coherent, hopefully harmonious and consolidated views on the issue. Guidelines are also given for introducing the general public to the concept of water scarcity and how to deal with it.
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Posted: March 25th, 2009, 1:02pm CET by SRUTHIN
Steven T. Karris, "Networks: Design and Management" Netlibrary Inc | 2009 | ISBN: 1934404160 | 522 pages | PDF | 5,2 MB
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Posted: March 25th, 2009, 1:02pm CET by SRUTHIN
Laurie Brown, "Applied Principles of Horticultural Science" Butterworth-Heinemann | 2008 | ISBN: 0750687029 | 344 pages | PDF | 22,7 MB
Review'This is the book I have been waiting for. It is superb, an excellent resource for teachers and lecturers alike.'
Doug Stewart, Bishop Burton College, U.K.
'It gives an excellent application of theoretical learning through practical activity...Very suitable for students following independent learning programmes.'
Steve Hewitt, National Agricultural Centre
'Easy to read and very relevant to National Certificate, BTEC, and RHS courses.'
Nigel White, Lecturer, Moulton College, U.K.
'There is really no other book which covers this topic as clearly as this book'
Ian Merrick, Oaklands College
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Posted: March 25th, 2009, 1:00pm CET by SRUTHIN
Software Radio: A Modern Approach to Radio Engineering By Jeffrey H. Reed Publisher: Prentice Hall PTR 2002-05 | 592 Pages | ISBN: 0130811580 | DjVu | 3.5 MB
Appropriate for all courses in radio design/engineering. Students with an electrical engineering background in basic circuit analysis, computer architecture, and communications will have sufficient background for all chapters in this book.
Radios, once implemented purely in hardware, are increasingly built using programmable digital signal processing (DSP) devices that enhance device flexibility, simplify manufacture, and reduce costs। This is the first comprehensive educational resource for students who want to learn the latest techniques for building software radios for wireless systems and devices. It introduces the key concepts of software radio design, and covers every issue and technique engineers must understand to successfully utilize DSP in their radio systems, including key interactions amongst analog and digital subsystems. Coverage includes: the central role of multirate DSP in software radio design; advanced digital processing techniques for constructing RF front-ends; direct digital synthesis of modulated waveforms; A/D and D/A converters and conversion processes; and smart antennas and adaptive array algorithms. The author also offers practical guidance for choosing among DSP microprocessors, FPGAs, and ASICs; as well as a systematic, object-oriented approach to programming software-based radios.
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Posted: March 25th, 2009, 12:59pm CET by SRUTHIN
Java Garage (Garage Series) By Eben Hewitt Publisher: Prentice Hall PTR 2004 | 480 Pages | ISBN: 0321246233 | chm | 1.7 MB
Enter your Java Garage...where you do your work, not somebody else's. It's where you experiment, escape, tinker, and ultimately succeed. Java Garage is not your typical Java book. If you're tired of monotonous "feature walks" and dull tutorials, put down those other Java books and pick up Java Garage. Java guru Eben Hewitt takes a fresh look at this popular programming language, providing the insight and guidance to turn the regular programmer into a master. The style is straightforward, thought-provoking and occasionally irreverent. You'll learn the best ways to program with everything that matters: J2SE 5.0 classes, inheritance, interfaces, type conversions, event handling, exceptions, file I/O, multithreading, inner classes, Swing, JARs, etc. Hewitt provides real working code and instructions for making usable applications that you can exploit and incorporate into your own personal projects with ease. Need answers quickly? The book also includes FAQs for speedy reference and a glossary on steroids that gives you the context, not just the definition. With Java Garage, you'll learn the best way to create and finish projects with finesse. Think 'zine. Think blog.But, please, do not think of any other Java book you have ever seen.
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Posted: March 25th, 2009, 12:59pm CET by SRUTHIN
Tim Berry, "The Plan-as-You-Go Business Plan" Entrepreneur Press | ISBN: 1599181908 | July 2, 2008 | 288 pages | PDF | 2.5MB
The plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now!
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Posted: March 25th, 2009, 12:58pm CET by SRUTHIN
The Marginal Cost of Public Funds: Theory and Applications Publisher: The MIT Press | ISBN: 0262042509 | edition 2008 | PDF | 332 pages | 1,7 mb
The marginal cost of public funds (MCF) measures the loss incurred by society in raising additional revenues to finance government spending. The MCF has emerged as one of the most important concepts in public economics; it is a key component in evaluations of tax reforms, public expenditure programs, and other public policies. The Marginal Cost of Public Funds provides a unified treatment of the MCF, carefully developing its theoretical foundations in a variety of contexts and describing its application to a wide range of policies--from excise taxes in Thailand to public sector borrowing in Canada and the United States.
The Marginal Cost of Public Funds develops the basic theory of the MCF within the framework of public economics and shows how it is related to the traditional measures of the efficiency loss from distortionary taxation. The MCF concept is then applied to the major sources of revenues for governments--sales and excise taxes, taxes on labor income, taxes on the return to capital, public sector borrowing, and intergovernmental grants. This book will be an essential reference for economists and public policy analysts both in and out of government. Exercises and recommendations for further reading at the end of each main chapter highlight its usefulness as a supplementary text in advanced undergraduate or graduate courses in public economics.
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Posted: March 25th, 2009, 12:56pm CET by SRUTHIN
Yanping Xie, Duan-Duan Li, "Schaum's Outline of Chinese Vocabulary" McGraw-Hill | 2002-05-23 | ISBN: 0071378359 | 304 pages | PDF | 19,4 MB
This companion volume to Schaum's Outline of Chinese Grammar features a clear, concise, and proven format to help students with any course in Chinese, plus 200 sets of practise exercises and Chinese glossaries.
"I've studied Mandarin (off and on... too much off) for about twelve years. I have many books that teach me obscure Chinese history or the names of Chinese minority groups' clothing and holidays. But I have sketchy knowledge of many fundamental words, like "water faucet." This book systematically plows through commonly used vocabulary. It tells you, for example, how to say "web browser" and "mouse" in Chinese (which I find essential for showing my in-laws how to use a computer). And, unlike a Mandarin pictorial dictionary I have that displays only Chinese characters, this book also has pinyin and uses the words in sentences.
I highly recommend this book to anyone who can pronunce pinyin and wants to build up a practical vocabulary." - reader's review.
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Posted: March 25th, 2009, 12:55pm CET by SRUTHIN
Introduction to Multivariate Statistical Analysis in Chemometrics Publisher: CRC | Pages: 464 | 2009-02-17 | ISBN 1420059475 | PDF | 7 MB
Using formal descriptions, graphical illustrations, practical examples, and R software tools, Introduction to Multivariate Statistical Analysis in Chemometrics presents simple yet thorough explanations of the most important multivariate statistical methods for analyzing chemical data. It includes discussions of various statistical methods, such as principal component analysis, regression analysis, classification methods, and clustering.
Written by a chemometrician and a statistician, the book reflects both the practical approach of chemometrics and the more formally oriented one of statistics. To enable a better understanding of the statistical methods, the authors apply them to real data examples from chemistry. They also examine results of the different methods, comparing traditional approaches with their robust counterparts. In addition, the authors use the freely available R package to implement methods, encouraging readers to go through the examples and adapt the procedures to their own problems.
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Posted: March 25th, 2009, 12:54pm CET by SRUTHIN
Mark Reinfeld, Bo Rinaldi, Jennifer Murray, "The Complete Idiot's Guide to Eating Raw" Alpha | 2008 | ISBN: 1592577717 | 352 pages | PDF | 4,8 MB
Product Description
A raw food diet is a purely healthy diet.
More people than ever are turning to a raw food diet. In this guide, readers will find the secrets to raw food weight loss; how raw foods can heal the body and boost energy and enthusiasm; information on the anti-aging properties of raw food; and 100+ recipes that show how raw foods can be combined into delectable meals.
• Fully explains the benefits of this increasingly popular diet choice, plus presents a mini cookbook that gets readers started on their new regimen
• Recently published studies indicate that rheumatoid and fibromyalgia patients—who number in the millions—can benefit from an uncooked vegan diet rich in antioxidants, lactobacilli, and fiber
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Posted: March 25th, 2009, 12:54pm CET by SRUTHIN
Craig Hovey, Gregory Rehmke, "The Complete Idiot's Guide to Global Economics" Alpha | 2008-02-05 | ISBN: 1592576605 | 272 pages | PDF | 1,7 MB
Think outside the borders.
Global economics affects every aspect of our lives. Free trade agreements, tariffs, terrorism, trade deficits, international debt, global warming, OPEC, outsourcing, and sweat shops are just some of the forces driving our world, food supply, jobs, and future. The Complete Idiot’s Guide® to Global Economics provides the key to understanding the various facts, figures, policies, and practices that offer insight into this dynamic subject.
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Posted: March 25th, 2009, 12:53pm CET by SRUTHIN
The Complete Idiot's Guide to Rumi Meditations Publisher: Alpha | Pages: 256 | 2008-02-05 | ISBN 1592577369 | PDF | 1.8 MB
Discover moving meditation with one of today’s top-selling poets.
Rumi was a 13th-century Sufi theologian and poet who spoke of love, unity with God, and spiritual growth. Rumi and his followers, known as the Whirling Dervishes, employed music, poetry, and dance to become closer to God. This guide brings the unique practice of moving meditation to American readers, offering more than 40 meditations based on Rumi’s poems.
• Includes a timeline of Rumi’s life, a glossary, and resources for further exploration
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Posted: March 25th, 2009, 12:52pm CET by SRUTHIN
The Complete Idiot's Guide to Retiring Early Alpha | 2008 | ISBN: 0028640128 | 360 pages | PDF | 2,4 MB
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Posted: March 25th, 2009, 12:52pm CET by SRUTHIN
Michael Miller, "The Complete Idiot's Guide to Music Theory, 2nd Edition" Alpha | 2005-09-06 | ISBN: 1592574378 | 336 pages | PDF | 1,7 MB
A music theory book that hits the high note …
This updated and expanded edition of The Complete Idiot’s Guide® to Music Theory breaks down a difficult subject in a simple way—even for those who think they have no rhythm or consider themselves tone deaf. With clear, concise language, it explains everything from bass-clef basics to confusing codas. This new edition includes:
-A comprehensive ear-training section
-Musical examples of intervals, scales, chords, and rhythms
-Aural exercises so readers can test their ear training and transcription skills
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Posted: March 25th, 2009, 12:51pm CET by SRUTHIN
Ton J. Cleophas, Aeilko H., Ph.D. Zwinderman, Toine F. Cleophas "Statistics Applied to Clinical Trials" Springer-Verlag | 2009-04-12 | ISBN: 1402095228 | PDF| Pages 584 | 7.3mb |
The previous three editions of this book, rather than having been comprehensive, concentrated on the most relevant aspects of statistical analysis. Although well-received by students, clinicians, and researchers, these editions did not answer all of their questions. This updated and extended edition has been written to serve as a more complete guide and reference-text to students, physicians, and investigators, and, at the same time, preserves the common sense approach to statistical problem-solving of the previous editions.
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Posted: March 25th, 2009, 12:51pm CET by SRUTHIN
Peter Rogerson, Ikuho Yamada, "Statistical Detection and Surveillance of Geographic Clusters" Chapman & Hall/CRC | 2008 | ISBN: 1584889357 | 360 pages | PDF | 9,3 MB
Methods to monitor geographic patterns have received growing interest in recent years. Using an integrated approach, Statistical Detection and Monitoring of Geographic Clusters provides a thorough review of methods for cluster detection, organized according to the different types of hypotheses that can be investigated using these techniques. The book presents various methods that allow for quick detection of emergent geographic clusters. It includes actual datasets and simplified examples to illustrate key concepts. The authors also discuss the surveillance of geographic patterns and describe applications using GeoSurveillance software, which is available for download on the web.
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Posted: March 25th, 2009, 12:50pm CET by SRUTHIN
Billstein & Williamson, "Math Thematics, Book 2" McDougal Littell | 2009 | ISBN: 0618656073 | 615 pages | PDF | 32,4 MB
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Posted: March 25th, 2009, 12:50pm CET by SRUTHIN
Data Structures and Algorithms for Game Developers (Game Development Series) By Allen Sherrod Publisher: Charles River Media 2007 | 540 Pages | ISBN: 1584504951 | PDF | 7 MB
Data Structures and Algorithms for Game Developers teaches the fundamentals of the data structures and algorithms used in game development. It provides programmers with a detailed reference to what data structures and algorithms are, and why they are so critical in game development. It teaches new game programmers, students, and aspiring game developers how to create data structures and write algorithms using C++. All key features of C++ are also covered, especially those related to game development. Additionally, a demo application is included in each chapter focusing on the data structure and/or algorithms presented in that chapter. The book covers many modern topics that game and graphics programmers must know to be successful, including geometry management techniques, and data structures and algorithms such as KD-Trees, Binary Space Partitioning Trees, Sphere Trees, etc. The code written in this book is not dependent on any specific hardware or operating system. Each chapter ends with questions, exercises, and challenges for the reader to complete in order to help them better understand and apply what they learn.
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Posted: March 25th, 2009, 12:49pm CET by SRUTHIN
Andrew Lih "Wikipedia Revolution, The: How a Bunch of Nobodies Created the World's Greatest Encyclopedia" Hyperion | 2009-03-17 | ISBN: 1401303714 | pages | PDF | 1,9 MB
Since Wikipedia was launched online in 2001 as "the free encyclopedia that anyone can edit," it has blossomed to more than a billion words spread over 10 million articles in 250 languages, including 2.5 million articles in English, according to Wikipedia cofounder Wales in the foreword. Lih, a Beijing-based commentator on new media and technology for NPR and CNN, researched Wikipedia and collaborative journalism as a University of Hong Kong academic, and he has been a participating "Wikipedian" himself for the past five years. He notes the site has "invigorated and disrupted the world of encyclopedias..
. yet only a fraction of the public who use Wikipedia realize it is entirely created by legions of unpaid and often unidentified volunteers." Other books have surfaced (How Wikipedia Works; Wikinomics), but Lih's authoritative approach covers much more, from the influence of Ayn Rand on Wikipedia cofounder Jimmy Wales and the "burnout and stress" of highly active volunteer editor-writers to controversies, credibility crises and vandalism. Wales's more traditional earlier encyclopedia, the peer-reviewed Nupedia, began to fade after he saw how Ward Cunningham's software invention, Wiki (Hawaiian for "quick"), could generate collaborative editing. Tracing Wikipedia's evolution and expansion to international editions, Lih views the encyclopedia as a "global community of passionate scribes," attributing its success to a policy of openness which is "not so much technical phenomenon as social phenomenon." (Mar.)
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Posted: March 25th, 2009, 12:48pm CET by SRUTHIN
Daniel Pinchbeck, Ken Jordan, "Toward 2012: Perspectives on the Next Age" Tarcher | 2008 | ISBN: 1585427004 | 368 pages | PDF | 1,4 MB
From Publishers Weekly
Starred Review. In his introduction to this wide-ranging collection, author and "psychonaut" Pinchbeck (2012: The Return of Quetzalcoatl) reaffirms his hypothesis that, based on Mayan predictions
, "December 12, 2012 may usher in a new world age" necessitating a "rapid evolution of collective intelligence" in order to avoid cataclysm. A year ago, Pinchbeck and collaborator Jordan (an "online pioneer") launched the web journal Reality Sandwich to bring together the diverse range of voices exploring "current processes of spirtual and material transformation... usually outside the mainstream." This anthology culls 36 wide-ranging essays from the site covering everything from metaphics to geopolitics in sections on Community, Art, Sex and the Shamanic. Alberto Villodo describes the healing practices of "jaguar medicine"; John Major Jenkins looks at how hallucinogens explain Mayan astronomical discoveries; ST Frequency dresses down "pseudo-shaman" Carlos Castaneda, whose drug tourism threatens indigenous Mexican cultures. Closer to home, a writer who goes by Homegrown Evolution gives tips on how to grow guerilla gardens on vacant lots, and Ken Jordan writes an appreciation of Abbie Hoffman, the '60s activist who brought the NYSE to a halt by showering money on the "suits." Not every essay will connect, but anyone interested in the future or the fringe should find some thought-provoking reading among them.
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Posted: March 25th, 2009, 12:45pm CET by SRUTHIN
George Friedman, "The Next 100 Years: A Forecast for the 21st Century" Doubleday | 2009 | ISBN: 038551705X | 272 pages | PDF | 6,4 MB
From Publishers Weekly
With a unique combination of cold-eyed realism and boldly confident fortune-telling, Friedman (Americas Secret War) offers a global tour of war and peace in the upcoming century. The author asserts that the United States power is so extraordinarily overwhelming that it will dominate the coming century, brushing aside Islamic terrorist threats now, overcoming a resurgent Russia in the 2010s and 20s and eventually gaining influence over space-based missile systems that Friedman names battle stars. Friedman is the founder of Stratfor,
an independent geopolitical forecasting company, and his authoritative-sounding predictions are based on such factors as natural resources and population cycles. While these concrete measures lend his short-term forecasts credence, the later years of Friedmans 100-year cycle will provoke some serious eyebrow raising. The armed border clashes between Mexico and the United States in the 2080s seem relatively plausible, but the space war pitting Japan and Turkey against the United States and allies, prognosticated to begin precisely on Thanksgiving Day 2050, reads as fantastic (and terrifying) science fiction. Whether all of the visions in Friedmans crystal ball actually materialize, they certainly make for engrossing entertainment. (Feb.)
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