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Marios Katsioloudes, Spyros Hadjidakis - International Business: A Global Perspective
Posted: May 31st, 2009, 11:15pm CEST

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Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries perspectives, what we call the Reverse Perspective.In accomplishing the