If you’re using PHP 4, then chances are good that an upgrade to PHP 5 is in your future. The more you’ve heard about the exciting new features in PHP 5, the sooner that upgrade is probably going to be. Although an in-depth, soup-to-nuts reference guide to the language is good to have on hand, it’s not the book an experienced PHP programmer needs to get started with the latest release. What you need is a lean and focused guide that answers your most pressing questions: what’s new with the technology, what’s different, and how do I make the best use of it? In other words, you need a copy of Upgrading to PHP 5. This book is targeted toward PHP developers who are already familiar with PHP 4. Rather than serve as a definitive guide to the entire language, the book zeroes in on PHP 5’s new features, and covers these features definitively. You’ll find a concise appraisal of the differences between PHP 4 and PHP 5, a detailed look at what’s new in this latest version, and you’ll see how PHP 5 improves on PHP 4 code. See PHP 4 and PHP 5 code side-by-side, to learn how the new features make it easier to solve common PHP problems. Each new feature is shown in code, helping you understand why it’s there, when to use it, and how it’s better than PHP 4. Short, sample programs are included throughout the book. Topics covered in Upgrading to PHP 5 include:
The new set of robust object-oriented programming features
An improved MySQL extension, supporting MySQL 4.1, prepared statements, and bound parameters
Completely rewritten support for XML: DOM, XSLT, SAX, and SimpleXML
Easy web services with SOAP
SQLite, an embedded database library bundled with PHP 5
Cleaner error handling with exceptions
Other new language features, such as iterators, streams, and more.

Upgrading to PHP 5 won’t make you wade through information you’ve covered before. Written by Adam Trachtenberg, coauthor of the popular PHP Cookbook, this book will take you straight into the heart of all that’s new in PHP 5. By the time you’ve finished, you’ll know PHP 5 in practice as well as in theory.

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Over the past three years PHP has evolved from being a niche language used to add dynamic functionality to small sites to a powerful tool making strong inroads into large-scale, business-critical Web systems.

The rapid maturation of PHP has created a skeptical population of users from more traditional “enterprise” languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP.

While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on “scaling” PHP for large-scale, business-critical systems. Schlossnagle’s Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

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ilverlight is Microsoft’s new web-based User Interface (UI) technology, based on Windows Presentation Foundation (WPF), which is introducing many revolutionary concepts in the world of UI development. Silverlight uses XAML, with tools like Expression Design and Expression Blend, to create astonishing UI effects (such as gradients, compositions, and animations.) In addition to the richness of the UI elements, Silverlight 2 allows the use of C# or VB in addition to JavaScript to automate web pages. With Silverlight, you have the power of .NET on multiple platforms (IE and Firefox on Windows, Firefox and Safari on Macintosh, and Firefox on Linux). The author brings you up to speed very quickly with numerous hands-on examples.

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Microsoft .NET Architect Evangelist, Jit Ghosh, presents a practical companion guide to developing rich, interactive web applications with Silverlight 2. Common problems, issues, and every–day scenarios are tackled with a detailed discussion of the solution and ready–made code recipes that will save you hours of coding time. The recipes included in Silverlight 2 Recipes: A Problem-Solution Approach have been carefully selected and tested with the professional developer in mind. You’ll find clearly and succinctly stated problems, well–architected solutions, and ample discussion of the code and context so you can see immediately how the solution will support your project. Enjoy practical coverage of Silverlight development in many projects and contexts, including * Designing complete, rich, interactive user experiences * Manipulating content and the runtime environment through the Silverlight Plugin Runtime API * Consuming, transforming, and displaying content in your Silverlight web application through XML, LINQ–based data access, and isolated storage * Building custom controls for your Silverlight project * Integrating rich media, including audio and video, to create a very dynamic user interface and experience * Using new Silverlight 2 features, including .NET Framework integration, the use of dynamic languages like Python and Ruby in Silverlight development, and digital rights management support Find instant solutions, comprehensive Silverlight 2 coverage, and time–saving expert advice, all in Silverlight 2 Recipes: A Problem-Solution Approach.

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Silverlight is a lightweight browser plug–in that frees your code from the traditional confines of the browser. It’s a rules–changing, groundbreaking technology that allows you to run rich client applications right inside the browser. Even more impressively, it’s able to host true .NET applications in non–Microsoft browsers (like Firefox) and on non–Microsoft platforms (like Mac OS X). Silverlight is still new and evolving fast, and you need a reliable guidebook to make sense of it. With four–color graphics and screenshots throughout, Pro Silverlight 2 in C# 2008 is the perfect reference: you’ll learn about the features that put Silverlight in direct competition with Adobe Flash, such as rich support for 2D drawing, animations, and media playback, and best of all, you’ll experience the plumbing of .NET and the design model of WPF through Silverlight—all of the same .NET technology that developers use to design next–generation Windows applications. Author Matthew MacDonald provides an expertly crafted tutorial written from professional developer to professional developer. You’ll learn to create rich media applications using Silverlight in the environment you’re most productive in–no matter what the target platform.

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By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e–mail marketing, search engine optimization, pay–per–click, and social networking tools; and measure your marketing success. You’ll also discover how to:

* Craft an online marketing plan, set site goals, and define your market
* Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
* Use e–mail marketing effectively and spread the word via e–newsletters
* Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
* Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
* Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
* Take advantage of search engines where you can submit your site for free
* Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

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