Book Description
Collected papers of the New York University Mathematical Finance Seminar, held at the Courant Institute. For students and researchers in economics, finance and applied mathematics. --This text refers to the Hardcover edition.

orial Reviews
Book Description
The updated guide to running a successful hotel front office

Hotel Front Office Management uses a human resources approach to cover the unique management and operational challenges in the front offices of today's hotels and lodging facilities. This Fourth Edition continues its emphasis on applying theory and management strategies, as well as providing updated material on technology's role in the modernized front office.

Material is logically presented in the order of operations, beginning with an overview of lodging and then progressing through a tour of the today's front office, a review of the guest cycle, and an analysis of guest services. This Fourth Edition includes new sections on hotel risk management, security, and housekeeping management.

Useful features of this new edition include:
A new chapter on executive housekeeping and the relationship between the housekeeping department and the front office
Commentaries from hotel front office managers, general managers, and other department managers
Articles on the international hotel workforce
"Opening dilemmas" and their solutions are included in each chapter
Additional case studies for applying theory and developing problem-solving strategies

Two decades ago, Mintzberg, a professor at McGill University who was then teaching MBAs at MIT, discovered a profound "disconnect between the practice of management... and what went on in classrooms." Since that time, he has dedicated himself to the problems of management and management education, both of which he believes are "deeply troubled," and the latter of which has become the wrong that he, with help from colleagues around the world, must right. Using words like "arrogance," "mindless" and "exploitation," Mintzberg outlines just what is wrong with MBAs (the people and the degrees) and why the degree he's developed is rooted in the real world and, as such, is far more relevant and valuable to students, companies and the business world at large. Strong economies are based on good management, not on good business schools, Mintzberg believes, and because the top companies employ the top MBAs and the top MBAs (not to mention the mediocre and bottom-level degree-holders) are, or so he says, the products of an out-of-touch and unrealistic graduate program, then the effects of this miseducation can be felt far beyond the classroom walls. Mintzberg's argument is clearly researched and set forth in a progressively logical and even convincing way. Managers and manager wannabes will be intrigued and can certainly learn a thing or two as long as they, as Mintzberg himself urges in his teachings, consider the source of the education.

Book Description
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Would-be mothers looking for precise, accurate information from a reputable source will appreciate this mammoth pregnancy guide from the celebrated Mayo Clinic. The volume actually provides much more information than most parents will need: week by week accounts of the baby’s development, entries on how pregnancy can be affected by dozens of previous health conditions (such as HIV and diabetes), self-care tips for side effects like nausea and back pain, sidebars that explain the difference between identical and fraternal twins, etc. But the book contains at least one feature that most pregnant women will find indispensable: charts that indicate how to handle "troublesome signs and symptoms" during each three week period. For example, if a woman has slight spotting during the first four weeks of pregnancy, the chart tells her to notify a doctor during her next hospital visit. But if she has any bleeding at all during weeks 29 to 32, the chart indicates that she should tell her doctor immediately. Another stellar feature is the book’s even-handed series of "decision guides," which help parents make those hard (and even guilt-inducing) choices about breastfeeding, circumcision and whether or not to go back to work. Some parents may find the book’s cool, no-nonsense tone intimidating, or even scary, but when deciding what to do about mid-term cramps or pain, most readers will find great reassurance this volume’s carefully vetted facts.

Book Description
Accounting executives, auditors, and consultants constantly search for methods of enhancing accounting operations and continuously develop best practices. Best practices constitute need to know information concerning the most advanced techniques and strategies for increasing productivity, reducing costs and monitoring existing systems.