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EBooks by gacon

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Posted: August 9th, 2009, 11:07pm CEST by gacon

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The Twitter Book

The Twitter Book

Paperback: 240 pages

Publisher: O’Reilly Media, Inc. (May 11, 2009)

Language: English

ISBN-10: 0596802811

ISBN-13: 978-0596802813

Product Description
“Media organizations should take note of Twitter’s power to quickly reach their target consumers.” –Tim O’Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.

Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in a innovative, visually rich format that’s packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.

This book will help you:
Use Twitter to connect with colleagues, customers, family, and friends
Stand out on Twitter
Avoid common Twitter gaffes and pitfalls
Build a critical professional communications channel with Twitter–and use the best third-party tools that help you manage it.

If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.

Review

This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that’s packed with helpful examples and clear explanations.

Twitter Tips

1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way.
The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.

2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?

Four Important Things to Search For

If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started:
1. Your name. It may be known as a “vanity search,” but keeping an eye on what people say about you is a smart idea. (Don’t forget that putting quotes around your name can help refine the results. Search for “Jane Doe” instead of Jane Doe.)
2. Your Twitter account name. Don’t miss messages to or about you.
3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you’re a local business, use the advanced search “Location” option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don’t overwhelm your results. (Here, a targeted search yields some relevant results.)
4. Your competitors. Get market intel and ideas.

About the Author
Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O’Reilly Media also publishes online through the O’Reilly Network and hosts conferences on technology topics, including the O’Reilly Open Source Convention, the O’Reilly Emerging Technology Conference, and the Web 2.0 Conference. Tim’s blog, the O’Reilly Radar “watches the alpha geeks” to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community.

Sarah Milstein writes, speaks and consults frequently on Twitter. A Web 2.0 strategist and co-founder of a website for lively, work-related workshops, she is the author of Twitter and the Micromessaging Revolution, an O’Reilly Media research report. Previously, she was on the senior editorial staff at O’Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She’s also written for the series, co-authoring Google: The Missing Manual.
Before joining O’Reilly, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children’s musician Laurie Berkner.

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Posted: August 9th, 2009, 11:07pm CEST by gacon

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F1 Get the Most Out of Excel Formulas And Functions

F1 Get the Most Out of Excel Formulas & Functions: The Ultimate Excel Formulas & Functions Help Guide

Limelight Media; Pap/Cdr edition | ISBN: 0974636851 | 460 pages | October 25, 2005 | PDF | 6 Mb

With more than 300 solutions to the time-consuming problem of combining Microsoft Excel functions into effective, problem-solving formulas, this handbook addresses questions that are regularly posted to Excel newsgroups—topics of the most interest to Excel users. Questions and answers provide a title, problem, solution, explanation, and screenshot, and include many of the complex formulas and their several nested functions. Formulas for wages, shifts, time sheets, income taxes, financial calculations, amortization tables, counting, and handling errors are demonstrated, and the accompanying CD-ROM contains Excel workbook files that incorporate all the formulas presented in the book. Each question and answer includes a hyperlink that allows interested readers to visit the author’s website to discuss problems and proposed solutions.

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Posted: August 1st, 2009, 10:56am CEST by gacon

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1200+ HACK tutorials 2009

1200+ HACK tutorials 2009-9.61MB

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Posted: July 24th, 2009, 9:13pm CEST by gacon

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Photoshop CS4 After the Shoot

Mark Fitzgerald “Photoshop CS4 After the Shoot “

February 2009 | English | ISBN-13: 978-0-470-38986-7 | 371 Pages | PDF | 14.6 MB

If you’re a photographer on the go and want the ability to edit your photos on a laptop wherever the shoot takes you, then this book is for you. Whether you’re on location, in a coffee shop, on vacation, or on a business trip, you’ll find exactly what you need in this full-color, 6″ x 9″ guide. The book fits easily into your camera bag or laptop case and walks you through the workflow, editing, and organizing tasks found in this after-capture software programs— Photoshop CS4. It’s exactly what photographer’s need After the Shoot.

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Posted: July 24th, 2009, 9:13pm CEST by gacon

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iPhone Games Projects

PJ Cabrera “iPhone Games Projects”

Jun 2009 | English | ISBN-13: 978-1-4302-1968-2 | 281 Pages | PDF | 6.25 MB

One look at the App Store will show you just how hot iPhone games have become. Games make up over 25 percent of all apps, and over 70 percent of the apps in the App Store’s Most Popular category. Surprised? Of course not! We’ve all filled our iPhones with games, and many of us hope to develop the next best seller.

This book is a collection of must-know information from master independent iPhone game developers. In it, you’ll discover how some of the most innovative and creative game developers have made it to the pinnacle of game design and profitability. This book is loaded with practical tips for efficient development, and for creating compelling, addictive gaming experiences. And it’s not all talk! It’s supported with code examples that you can download and use to realize your own great ideas.

This book’s authors are responsible for some of the all-time most popular and talked-about games:

* Brian Greenstone developed Enigmo and Cro-Mag Rally.
* Aaron Fothergill developed Flick Fishing.
* Mike Lee developed Tap Tap Revolution, the most downloaded game in App Store history.
* Mike Kasprzak’s Smiles was a finalist in the IGF 2009 Best Mobile Game competition.
* PJ Cabrera, Richard Zito, and Matthew Aitken (Quick Draw, Pole2Pole); Joachim Bondo (Deep Green); and Olivier Hennessy and Clayton Kane (Apache Lander) have received glowing reviews and accolades for their games.

Pair iPhone Games Projects with Apress’s best-selling Beginning iPhone Development: Exploring the iPhone SDK, and you’ll have everything you need to create the next game to top the sales charts.
What you’ll learn

* How to optimize games using iPhone SDK tools such as Instruments and Shark, and how to optimize your graphics and sound files for the best performance
* Insight into the art and craft of game design
* How to implement social networking in your game with RESTful web services
* Tips on rapid game development with C on iPhone
* How to increase your market by developing games that run on iPhone, Mac OS X, Linux, and Windows
* How to create multiplayer iPhone games

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Posted: July 16th, 2009, 1:43am CEST by gacon

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Successful Flirting, Seducing and Dating

Successful Flirting, Seducing and Dating

English | edition 2008 | PDF | 49 pages | 6.24 MB

Sometimes a few slides are more useful than a whole library. This elementary guide on succesful flirting, seducing, dating has been viewed over 100,000 times already and has yielded tons of possitive comments. View it. Improve your communication skills. Learn how to influence and persuade. Enjoy your life!

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