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EBooks by gdbook

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Posted: February 1st, 2008, 7:09pm CET by gdbook
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Ian Brace "Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research"
Kogan Page | 2004-08-01 | ISBN:074944181X | 289 pages | PDF | 1,4 Mb


A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded.
"Questionnaire Design" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys

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Cognitive Economics
Posted: February 1st, 2008, 7:06pm CET by gdbook
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As a manifestation of a 'cognitive turn' observable in all social sciences, Cognitive Economics is concerned with the beliefs and mental operations held by actors placed within a dynamical and strategic environment. It appears as a synthesis of an educative research program, dealing with crossed expectations of actors, and an evolutionist research program on collective learning processes.
The book mainly aims at extending the framework of game theory in order to better fit the results of rapidly increasing laboratory experiments concerned with individual choices and collective interactions. It also seeks to better explain some original economic phenomena involving boundedly rational agents in an institutional setting such as financial bubbles, job search or technological innovation.
Written in an informal way, the book is addressed to philosophers or cognitive scientists curious of how economics deal with cognition, as well as graduate students in economics eager to discover how economic science evolves.


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The Making of Modern Economics: The Lives and Ideas of the Great Thinkers
Posted: February 1st, 2008, 7:03pm CET by gdbook
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Unlike other histories of economics, Mark Skousen's book provides a running plot with a singular heroic figure, Adam Smith, at the center of the discipline. Skousen unites the great thinkers by ranking them for or against Adam Smith and his "system of natural liberty." He shows how Karl Marx, Thorstein Veblen, John Maynard Keynes, and even laissez-faire disciples Robert Malthus and David Ricardo detracted from Smith's classical model of democratic capitalism during periods of economic failure and upheaval, while Alfred Marshall, Irving Fisher, Ludwig von Mises, and Milton Friedman, among others, remodeled and improved upon Smithian economics as the world economy recovered and prospered.


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Moving on in Your Career: A Guide for Academics and Postgraduates
Posted: February 1st, 2008, 6:55pm CET by gdbook
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Lynda Ali - Moving on in Your Career: A Guide for Academics and Postgraduates
Routledge Falmer 2000-05-04
ISBN:0415178703
200 pages PDF 1,7 Mb

Moving On in Your Career shows researchers what is required to make a continuing career in academic research or lecturing and gives advice on taking alternative career paths. This book also provides practical exercises and ideas to enhance essential job-search and self-presentation skills.


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Enjoy Writing Your Science Thesis or Dissertation
Posted: February 1st, 2008, 6:51pm CET by gdbook
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A Step by Step Guide to Planning and Writing Dissertations and Theses for Undergraduate and Graduate Science Students"
Imperial College Press 1999-09
ISBN:1860940900
278 pages PDF 11,7 Mb

Review:
This book is a good start if you have no idea how to go about writing a professional paper. If you have written long term papers in the past and have an academic advisor, this book may not be the one for you, but if you are on your own and have no idea what you are supposed to do... why not.



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Giving Knowledge for Free: The Emergence of Open Educational Resources
Posted: February 1st, 2008, 6:44pm CET by gdbook
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OECD Publishing 2007-06-06
ISBN:926403174X
147 pages PDF 2,7 Mb

Learning resources are often considered key intellectual property in a competitive higher education world. However, more and more institutions and individuals are sharing their digital learning resources over the Internet, openly and for free, as Open Educational Resources (OER). This study, building on previous OECD work on e-learning, asks why this is happening, who is involved and what the most important implications of this development are. The report offers a comprehensive overview of the rapidly changing phenomenon of Open Educational Resources and the challenges it poses for higher education. It examines reasons for individuals and institutions to share resources for free, and looks at copyright issues, sustainability and business models as well as policy implications. It will be of particular interest to those involved in e-learning or strategic decision making within higher education, to researchers and to students of new technologies. Table of Contents Chapter 1. Setting the Scene -Challenges for Higher Education -Earlier Writings on OER -Methodology Chapter 2. Open Educational Resources - Conceptual Issues -Defining Open Educational Resources -Openness -Educational -Resources -Conclusions Chapter 3. Who is Involved? Mapping the Open Educational Resources Movement -Use, Users, and Producers of Open Educational Resources -Conclusions Chapter 4. Why People Are Sharing: Incentives, Benefits, and Barriers -Drivers and Barriers -Arguments for Government Involvement in Open Educational Resources -Reasons for Institutional Involvement -Motives for Individuals -Conclusions Chapter 5. Copyright and Open Licenses -Copyright and Open Content -Barriers -Policy Recommendations Chapter 6. Sustainability Issues for Open Educational Resources Initiatives -Organising Open Educational Resources Initiatives -Costs and Revenue Models -Policy Issues Regarding the Sustainability of Open Educational Resources Projects Summing Up Issues Relating to Sustaining Open Educational Resourxces Projects Chapter 7. How to Improve Access to and Usefulness of Open Educational Resources -Validation of Quality of Open Educational Resources -Translation and Localisation of Content -Web Access for Disabled People -Technical Issues Related to Accessibility Chapter 8. Conclusions, Policy Implications, and Recommendations Glossary Annex A. Questionnaire on the Use and Production of Open Educational Resources Annex B. Examples of Policy Grids References

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