For Dummies (February 6, 2006) PDF | 384 pages | English | 10.2mb(rar) Pay Per Click Search Engine Marketing For Dummies/by Peter Kent (Author) Description Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Apress; 1 edition (May 30, 2005) PDF | 708 pages | English | 4mb(rar) Expert Oracle JDBC Programming/by R.M. Menon (Author) Description JDBC is the most commonly used API in Java to access and manipulate data in a database. Oracle is one of the most popular and scalable databases in the world. This book is a must-have for any developer building an application that employs JDBC on Oracle database. Unlike other JDBC books, this book has been written to complement not rehash the contents of Oracle JDBC documentation and the JDBC specification.

Packt Publishing (March 20, 2006) PDF | 256 pages | English | 5.5mb(rar)

 Smarty PHP Template Programming And Applications/by Hasin Hayder (Author), J. P. Maia (Author), Lucian Gheorghe (Author) Description A step-by-step guide to building PHP web sites and applications using the Smarty templating engine - Bring the benefits of Smarty to your PHP programming -Give your designers the power to modify content and layout without PHP programming -Produce code that is easier to debug, maintain, and modify -Useful for both Smarty developers and users Smarty is a templating engine for PHP. Designers who are used to working with HTML files can work with Smarty templates, which are HTML files with simple tags while programmers work with the underlying PHP code. The Smarty engine brings the code and templates together. The result of all this is that designers can concentrate on designing, programmers can concentrate on programming, and they don't need to get in each others way so much. Even if you are developing a site on your own, Smarty is a powerful way to make your code clearer to you and others, as well as easier to debug and modify later. This book is a comprehensive guide to all aspects of using Smarty. It will help you to: -Install and configure Smarty on your Web server - Understand how Smarty affects your web site architecture, and build site foundations that make the most of what Smarty offers - Designers will learn to work with templates that contain variables and logic, to modify layouts or content of Smarty web sites - See how Smarty caching can improve the performance of your sites - Develop custom Smarty functions and plug-ins to incorporate into your templates Using a step-by-step approach based on realistic examples, the expert authors show you how to use Smarty in your own PHP development. The book is ideal for PHP developers who are new to Smarty, and for web designers who are working with PHP developers who are using Smarty.

AMACOM (April 10, 2008) PDF | 320 pages | English | 1.1mb(rar) Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards/by Patrick O'Keefe (Author) Description Every day, millions of users log on to their favorite online forums and inter­act with others to get advice and discuss everything from the latest news and trends to their hobbies to their professions to whatever else strikes their fancy. Admin­istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos.

O'Reilly Media, Inc. (July 15, 2008) PDF | 394 pages | English | 5.5mb(rar) Website Optimization Speed, Search Engine & Conversion Rate Secrets/by Andrew King (Author) Description Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

Addison-Wesley Professional (August 22, 2002) PDF | 288 pages | English | ISBN: 020171972X |2.15mb(rar) Enterprise Security: The Manager's Defense Guide/by David Leon Clark (Author) Description Comprehensive, state of the art handbook for harnessing eBusiness security. Examines the most recent attack strategies and offers specific techniques for combatting attempts at data infiltration, destruction, and denial of service attacks. Invaluable resource for IT managers. Softcover.