Publisher: Wiley; Pap/Onl editionLanguage: English
ISBN: 047017501X
Paperback: 336 pages
Data: September 4, 2007
Format: PDF
Description: Site Stats on Steroids
Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metricsâ€â€information you can use.
If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.