Posted: April 15th, 2008, 11:24am CEST by iNDEx
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:
* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and donts
Posted: March 10th, 2008, 4:09pm CET by iNDEx
Start-today strategies for a better financial tomorrow. The Complete Idiot’s Guide‚ to Personal Finance in Your 20s and 30s, Third Edition, clearly explains everything members of this age group need to know to get a handle on their pocketbook and their portfolio, from planning their personal finances to enhancing their current financial plan to getting better returns on their investments. This revised and updated third edition includes completely new material on:
• Internet banking
• Debit and prepaid credit cards
• Online car shopping
• The latest in effective job hunting
• Online college degrees and what they can get you
• Investment strategies for the next decade
• Home-based employment opportunities
• New financial impact of marriage and children
• Home ownership options from building your own to townhouses and condos
• Online mortgage brokers
• All-new websites and resources
Posted: March 10th, 2008, 3:39pm CET by iNDEx
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Posted: March 2nd, 2008, 5:21am CET by iNDEx
A comprehensive guide that lets you play the options game with confidence
Due to the uncontrollable elements associated with options, many traders find themselves without practical strategies for specific situations. The Option Trader's Guide to Probability, Volatility, and Timing offers traders a variety of strategies to trade options intelligently and confidently in any given situation. With detail and objectivity, this book sets forth risk assessment guidelines, explains risk curve analysis, discusses exit methods, and uncovers some of the biggest mistakes options traders make. The Option Trader's Guide provides readers with strategies for trading options as well as expert advice on when to implement those strategies.
Posted: March 2nd, 2008, 5:13am CET by iNDEx
A practical process for turning human resources into a crucial component of success — from an HR professional who really did it
"Foreword by Dave Ulrich
""It is easier to conceptualize, conceive, and write about utopia than to actually make it happen. Thirty years ago, when some of us chose to go into academics and live more in the world of ideas, Ralph Christensen chose to go into the world of practice. To be honest, he was then and is now one of the best ‘thinkers’ in the profession — and he has shown repeatedly that he can turn ideas into action.""
– Dave Ulrich, from the Foreword
For decades now, human resources professionals have sounded the drumbeat of change: HR must transform itself from an administrative function into a strategic business partner. But it has been said so often, for so long, and with so little concrete, real-life information on how to actually achieve this new mission, that the message often sounds like a wouldn’t-it-be-nice scenario.
Posted: February 23rd, 2008, 8:52am CET by iNDEx
Written in a straightforward and accessible style, Getting Started in Forex Trading Strategies is a highly visual guide to foreign exchange trading that introduces you to the Codex Method-a proven process that allows you to tailor a trading strategy to your own personal preferences.
Divided into four comprehensive parts, this reliable resource opens with a brief overview of traditional FOREX strategies. From here, author Michael Duane Archer outlines his own personal codex-as he guides you through the process of developing yours-and reveals how to use this approach to make, monitor, and exit a trade. Along the way, Archer reveals the best ways to implement your strategy and discusses the importance of consistently keeping trading records.
In his previous book, Getting Started in Currency Trading, Archer set a solid foundation for trading the currency market by illustrating how it operated. Now, with Getting Started in Forex Trading Strategies, Archer goes a step further by showing you how to cultivate a personal trading strategy that will allow you to succeed within this dynamic environment.
Posted: February 21st, 2008, 2:31am CET by iNDEx
Everybody talks about it—how much you can save , and earn, when you start an online investment program. If you’ve decided you’re ready to find out what all the excitement’s about, you’re in luck. Investing Online For Dummies has been completely revised and updated with the latest tools, Web sites, rule changes, and tips that can make online investing easy and profitable. To be a successful online investor, you need to know your way around the Web and you also need to understand something about investments. Investing Online For Dummies can help you make sound financial decisions by: Outlining basic investment fundamentals Explaining how stock options work and helping you determine the value of your employee stock option plan Pointing out costly traps and ways to avoid them Directing you to resources that provide information you need and helping you make sense of it Showing you how to use the Internet to become a savvy investor This 5th edition of Investing Online For Dummies provides clear instructions and ample illustrations, taking you from the basics of online investing to making your own online stock transactions to purchasing bonds online.
Posted: February 20th, 2008, 10:41am CET by iNDEx
This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a "teachable skill." Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a "standard framework" for leadership transitions, based on "five fundamental propositions," "ten key challenges," and a four-fold typology of situations that new managers find themselves in. Fortunately, Watkins balances the theorizing with practical steps managers can take to get on top of things and initiate changes, including elaborate self-assessment checklists, planning exercises and meticulous guidelines on how to have conversations with underlings and bosses. His advice, if not very original, is sound. He warns managers not to assume that their existing skills will suffice for new roles, advises them to pursue small-scale "early wins" to boost credibility, and admonishes workplace Machiavellis to "avoid pressing for closure until you are confident the balance of forces acting on key people is tipping your way." Watkins's penchant for cut-and-dried schematizations sometimes goes overboard, especially in the book's plethora of elementary graphs, tables, diagrams and matrices (novice orators are informed that "classic values invoked to convince others to embrace potentially painful change are summarized in table 8-1," while the oceanic topic of "Intersecting Cultural Dimensions" gets boiled down to a three-ring Venn diagram). But if the content of Watkins's counsel is not always obviously helpful, his systematized approach to thinking will at least help panicky executives keep their wits about them.
Posted: February 20th, 2008, 10:13am CET by iNDEx
A comprehensive guide that lets you play the options game with confidence.
Due to the uncontrollable elements associated with options, many traders find themselves without practical strategies for specific situations. The Option Trader's Guide to Probability, Volatility, and Timing offers traders a variety of strategies to trade options intelligently and confidently in any given situation. With detail and objectivity, this book sets forth risk assessment guidelines, explains risk curve analysis, discusses exit methods, and uncovers some of the biggest mistakes options traders make. The Option Trader's Guide provides readers with strategies for trading options as well as expert advice on when to implement those strategies.
Posted: December 25th, 2007, 11:32am CET by iNDEx
BRIEF DESCRIPTION OF CONTENT:
The authors have been working with Remote Installation Services since its birth in 1999. We are really enthusiastic about working with it. From their experiences from very different customers with very different requirements to their Windows infrastructure environment, they have gained a tremendous deal of experience and in-depth knowledge with Remote Installation Services that other people can benefit from. This includes basic understanding, a lot of theory and best-practices, but also how you can stretch Remote Installation Services to really do what any system or network administrator would require. This information is essential for anyone wishing to implement Remote Installation Services and use the advanced features and tools it contains. There is much more than up grades, adding and deleting programs from a central administrator that can be done In addition it can save the cost adding a costly third party software package like Alteris to the enterprise network. This is the reason that the authors are now gathering all the experience and knowledge, and focusing on forming a single point of entry to everything you must know about Remote Installation Services in form of a book.
Posted: December 10th, 2007, 1:49pm CET by iNDEx
The 7 Deadly Sins of Investing suggests that most investors would greatly improve their performance if they weren't driven by greed, lust, pride, gluttony, anger, envy and sloth. Full of real-life stories, this book offers readers advice on how to identify and then minimize sin, while maximizing returns and managing their portfolio like a pro.
Posted: November 21st, 2007, 3:35pm CET by iNDEx
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Posted: November 21st, 2007, 3:32pm CET by iNDEx
Throughout banking, mathematical techniques are used. Some of these are within software products or models; mathematicians use others to analyse data. The current literature on the subject is either very basic or very advanced.
The Mathematics of Banking offers an intermediate guide to the various techniques used in the industry, and a consideration of how each one should be approached. Written in a practical style, it will enable readers to quickly appreciate the purpose of the techniques and, through illustrations, see how they can be applied in practice. Coverage is extensive and includes techniques such as VaR analysis, Monte Carlo simulation, extreme value theory, variance and many others.
Posted: November 17th, 2007, 8:00pm CET by iNDEx
The book examines ethics and employment issues in contemporary Human Resource Management (HRM). Written by an international team of academics from universities in the UK, the US, Australia and New Zealand, it examines the problems and opportunities facing employers and employees. The book subdivides into three sections: Part I assesses the context of HRM; Part II analyses contemporary debates, continuity and change in HRM, and Part III proposes likely developments for the future seeking to identify a more proactive HRM approach towards ethical issues arising in employment. Distinctive features include: -Comprehensive analysis of continuity and change in employment and HRM -In-depth assessment of the ethical contribution and potential of HRM -Timely evaluation of the ethical achievements to-date of HRM in: individualized employment relations, HRM partnerships, HRM and employee performance, and strategic HRM -Detailed recommendations for HR managers and general managers encouraging more ethically aware practice -Guidance on ethical approaches to leadership, knowledge management and collective employment relations -Analysis of alternative futures for HRM as a profession and advice on how to create more rigorous and independent professional practice -A vision of a more innovative, cooperative and ethically sensitive set of HRM practices -Clear proposals for HRM on how to attain more ethical conduct
