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Posted: March 5th, 2007, 9:11am CET by keem1201
Tags: [edit]
Paperback: 624 pages
Publisher: Butterworth-Heinemann; 1st edition (May 2003)
Language: English
ISBN-10: 0750622466
Text examines current and developing thinking in marketing, including: changing emphasis within marketing, the development of a new marketing reality, approaches to the analysis and management of customers and competitors, management of the changing marketing environment, and the role of e-marketing in the development and [...]
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