eBooks Share
Posted: November 25th, 2007, 9:33am CET by keem1201
Paperback: 320 pages
Publisher: Butterworth-Heinemann; 2 edition (April 3, 2006)
Language: English
ISBN-10: 0750667494
The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.
The first edition has been used by marketing [...]
Full download