Tags: [edit]

Hardcover: 256 pages Publisher: McGraw-Hill; 1 edition (August 16, 2005) Language: English ISBN-10: 0071408673 A world-renowned innovation guru explains practices that result in breakthrough innovations “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.” -Clayton ChristensenFor years, companies have accepted the underlying principles that define the customer-driven paradigm–that is, using customer “requirements” to guide growth and [...]