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Animal | Application |Art | Artificial Intelligence | Business | Certification | Commerce | Computer - Hardware | Databases | Electronics | Engineering | Grammar | History | Intelligence | Internet | IT - General | Language | Magazine | Medical | Photographic | Networking| Programming | Security | Uncategorized | WWW
eBooks Share » Business and Economics
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Posted: August 25th, 2008, 4:02pm CEST by keem1201
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Paperback: 312 pages
Publisher: Morgan Kaufmann (September 28, 2007)
Language: English
ISBN-10: 0123737265
People have a hard time communicating, and also have a hard time finding business knowledge in the environment. With the sophistication of search technologies like Google, business people expect to be able to get their questions answered about the business just like you can do an [...]
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Posted: August 25th, 2008, 3:39pm CEST by keem1201
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Paperback: 352 pages
Publisher: Butterworth-Heinemann; 1st edition (July 15, 2002)
Language: English
ISBN-10: 075065449X
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
‘The Fundamentals and Practice of Marketing’ has been substantially revised to take into account recent developments in the field - most [...]
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Posted: August 25th, 2008, 3:04pm CEST by keem1201
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Hardcover: 240 pages
Publisher: Kogan Page (February 1, 2008)
Language: English
ISBN-10: 074945007X
A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.
Author Andrew Griffin argues that standard thinking on reputation management is often inadequate [...]
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Posted: August 25th, 2008, 3:01pm CEST by keem1201
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Hardcover: 592 pages
Publisher: Irwin/McGraw-Hill; 8th Ed edition (October 13, 2000)
Language: English
ISBN-10: 0072314850
Dornbusch, Fischer, and Startz’ Macroeconomics has been a leading intermediate macroeconomic theory text since its introduction in 1978. This revision retains most of the text’s traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying the exposition. The text is [...]
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