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eBooks Share » Business and Economics
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Posted: August 25th, 2008, 3:39pm CEST by keem1201
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Paperback: 352 pages
Publisher: Butterworth-Heinemann; 1st edition (July 15, 2002)
Language: English
ISBN-10: 075065449X
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
‘The Fundamentals and Practice of Marketing’ has been substantially revised to take into account recent developments in the field - most [...]
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