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New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility
Posted: August 25th, 2008, 3:04pm CEST by keem1201

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Hardcover: 240 pages Publisher: Kogan Page (February 1, 2008) Language: English ISBN-10: 074945007X A damaged reputation can severely hurt the bottom line.  Most corporations value their reputations accordingly.  New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate [...]