eBooks Share » Business and Economics
Posted: August 29th, 2008, 4:42pm CEST by keem1201
Publisher: Economist Books (November 27, 2003)
ISBN-10: 186197664X
Although the balance sheet may not even put a value on it, a company’s brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.
This book argues that because of this [...]
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Posted: August 29th, 2008, 4:38pm CEST by keem1201
Paperback: 432 pages
Publisher: Bloomberg Press; 2nd edition (June 15, 2002)
Language: English
ISBN-10: 157660117X
Lillian Vernon, Chairman & CEO, Lillian Vernon Corporation
“From one entrepreneur to another, don’t start your business before reading Jane Applegate’s book!”
Wally Amos, Founder of Famous Amos Cookies and Uncle NoName Muffin Company
“The most comprehensive book I’ve ever read… get your personal copy. It could [...]
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Posted: August 29th, 2008, 3:55pm CEST by keem1201
Hardcover: 512 pages
Publisher: Prentice Hall; 4 edition (June 29, 2001)
Language: English
ISBN-10: 0130176028
This book has been written for undergraduate and graduate elective courses offered by business, economics, and other faculties. Many practitioners who want to acquire a working knowledge of futures and options markets will also find the book useful.
I was persuaded to write this [...]
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Posted: August 29th, 2008, 3:53pm CEST by keem1201
Textbook Binding: 682 pages
Publisher: Prentice Hall PTR; 1st edition (January 24, 2000)
Language: English
ISBN-10: 0130163961
Develop an Internet business strategy
Build a winning project team
Work toward your Webmaster Certification
Total Management Strategies for Web-based Projects.
Written by Donald Emerick and Kim Round with Susan Joyce
Get the expert’s view on marketing and communications for the Web. Learn insiders’ tips for developing [...]
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